Ski resort Audience in Germany
Ski resort has an estimated audience of 5,706,302 people in Germany. 42.3% are female, 57.7% are male, average age 37.6. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Extreme sport, Hiking boot, Backcountry skiing, Winter sport, Alpine skiing.
The average Ski resort fan in Germany is 37.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Extreme sport, Hiking boot, Backcountry skiing, with strongest over-indexing on Extreme sport (6.84× the country average). Demographically, the Ski resort audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Ski resort fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 37.6 |
| Estimated audience size | 5,706,302 |
Audience persona
The typical Ski resort fan in Germany is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Extreme sport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,719,690 | 1.87× |
| Baden-Württemberg | 1,113,197 | 1.43× |
| Hessen | 910,515 | 2.09× |
| Nordrhein-Westfalen | 856,361 | 0.69× |
| Berlin | 520,529 | 2.04× |
| Rheinland-Pfalz | 344,675 | 1.21× |
| Niedersachsen | 295,226 | 0.53× |
| Sachsen | 276,896 | 0.99× |
| Brandenburg | 141,689 | 0.8× |
| Hamburg | 121,532 | 0.94× |
| Schleswig-Holstein | 117,354 | 0.57× |
| Sachsen-Anhalt | 104,871 | 0.71× |
| Thüringen | 85,687 | 0.59× |
| Saarland | 40,827 | 0.58× |
| Mecklenburg-Vorpommern | 37,628 | 0.35× |
| Bremen | 29,546 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Extreme sport | 6.84× | Sports |
| Hiking boot | 7.23× | Fashion & Accessoires |
| Backcountry skiing | 6.68× | Sports |
| Winter sport | 4.26× | Sports |
| Alpine skiing | 4.37× | Sports |
| Ski mountaineering | 6.78× | Sports |
| Movies | 2.12× | Movies & TV |
| Food | 1.89× | Food & Beverages |
| Ski touring | 7.67× | Sports |
| Consumer electronics | 1.94× | Technology & Electronics |
| Hiking equipment | 7.08× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| Outdoor recreation | 1.86× | Sports |
| Home construction | 3.34× | Home & Garden |
| Landscaping | 4.62× | Home & Garden |
| Shopping | 1.67× | Shopping |
| Ski | 3.71× | Sports |
| Snowboard | 3.86× | Sports |
| Airbnb | 2.43× | Travel & Leisure |
| Freestyle skiing | 6.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.89 |
| Risk Appetite | THRILL | 1.68 |
| Quality Awareness | PREMIUM | 1.62 |
| Travelling | THRILL | 1.57 |
| Indulgence | JOY | 1.42 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
See Ski resort audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Ski resort have in Germany?
Ski resort has an estimated audience of 5,706,302 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ski resort fans?
42.3% of Ski resort fans are female, 57.7% are male, with an average age of 37.6 years.
Which brands do Ski resort fans like most?
Ski resort fans show strongest brand affinity for Extreme sport (6.84×), Hiking boot (7.23×), and Backcountry skiing (6.68×) over the country average.
Where do Ski resort fans live in Germany?
Ski resort fans in Germany are most concentrated in Bayern (reach 1,719,690), Baden-Württemberg (reach 1,113,197), and Hessen (reach 910,515). These three regions account for the largest share of the active audience.
What other brands do Ski resort fans also like?
Beyond Ski resort itself, the audience over-indexes on Hiking boot (7.23×), Backcountry skiing (6.68×), Winter sport (4.26×), and Alpine skiing (4.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.