Hiking equipment Audience in Germany
Hiking equipment has an estimated audience of 2,352,684 people in Germany. 51.5% are female, 48.5% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Goes, Home construction, Artistic inspiration, Gil Ofarim.
The average Hiking equipment fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Goes, Home construction, with strongest over-indexing on Progressive rock (3.78× the country average). Demographically, the Hiking equipment audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Hiking equipment fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.3 |
| Estimated audience size | 2,352,684 |
Audience persona
The typical Hiking equipment fan in Germany is balanced, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 553,340 | 1.07× |
| Bayern | 535,600 | 1.42× |
| Baden-Württemberg | 406,758 | 1.27× |
| Niedersachsen | 252,438 | 1.1× |
| Hessen | 201,203 | 1.12× |
| Sachsen | 134,646 | 1.17× |
| Rheinland-Pfalz | 129,265 | 1.1× |
| Berlin | 86,765 | 0.82× |
| Schleswig-Holstein | 66,669 | 0.79× |
| Thüringen | 62,451 | 1.04× |
| Brandenburg | 60,786 | 0.83× |
| Sachsen-Anhalt | 56,708 | 0.93× |
| Hamburg | 45,998 | 0.87× |
| Mecklenburg-Vorpommern | 42,502 | 0.95× |
| Saarland | 23,281 | 0.81× |
| Bremen | 14,385 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.78× | Music & Radio |
| Goes | 2.16× | Travel & Leisure |
| Home construction | 1.53× | Home & Garden |
| Artistic inspiration | 1.7× | Arts & Culture |
| Gil Ofarim | 1.72× | Music & Radio |
| Natural rubber | 2.84× | Cars & Mobility |
| Product design | 1.53× | Business & Career |
| Caprivi Strip | 8.27× | |
| Nurse education | 2.09× | Kids & Family |
| Hypertext | 2.34× | Technology & Electronics |
| Icon (magazine) | 1.68× | Arts & Culture |
| Gumbal | 3.76× | Cars & Mobility |
| Graham Greene (actor) | 2.52× | |
| Information sensitivity | 3.24× | Technology & Electronics |
| I-Witness | 6.36× | Movies & TV |
| Scratching post | 3.17× | Pets & Animals |
| Staycation | 1.83× | Home & Garden |
| Catania | 4.17× | Travel & Leisure |
| Rhodiola | 4.15× | Health |
| Bounce (film) | 4.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.02 |
| Sustainability | BALANCE | 1.98 |
| Travelling | THRILL | 1.64 |
| DIY Mentality | THRILL | 1.5 |
| Risk Appetite | THRILL | 1.48 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 9.7% |
| Germany | 9.6% |
See Hiking equipment audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hiking equipment have in Germany?
Hiking equipment has an estimated audience of 2,352,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hiking equipment fans?
51.5% of Hiking equipment fans are female, 48.5% are male, with an average age of 38.3 years.
Which brands do Hiking equipment fans like most?
Hiking equipment fans show strongest brand affinity for Progressive rock (3.78×), Goes (2.16×), and Home construction (1.53×) over the country average.
Where do Hiking equipment fans live in Germany?
Hiking equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 553,340), Bayern (reach 535,600), and Baden-Württemberg (reach 406,758). These three regions account for the largest share of the active audience.
What other brands do Hiking equipment fans also like?
Beyond Hiking equipment itself, the audience over-indexes on Goes (2.16×), Home construction (1.53×), Artistic inspiration (1.7×), and Gil Ofarim (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hiking equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.