Rascasse Audience Intelligence

Hiking equipment Audience in Germany

A data profile of the people who buy, follow and care about Hiking equipment in Germany — modelled from more than twelve digital signal sources. Hiking equipment has an estimated audience of 2,352,684 people in Germany.

#1672among Topic in Germany#229in Sports

The average Hiking equipment fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ski resort, Livemusic, Travel Blogger, with strongest over-indexing on Ski resort (7.08× the country average).

Demographically, the Hiking equipment audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hiking equipment fan in Germany is balanced, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Ski resort.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hiking equipment profile in Germany.

Audience size
2.4M
in Germany
Gender
51.5%♀
48.5% male
Age
38.3
average years
Country rank
#2826
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hiking equipment fans

51.5% are female, 48.5% are male, average age 38.3.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Hiking equipment audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age38.3
Estimated audience size2,352,684
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Hiking equipment audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Hiking equipment audience comes from Germany.

Worldwide audience distribution share by country for Hiking equipment
CountryShare
United States23.4%
Japan9.7%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hiking equipment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hiking equipment fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~500K1.36×
02Baden-Württemberg~400K1.22×
03Sachsen~100K1.13×
04Niedersachsen~200K1.07×
05Thüringen~60K1.06×
06Hessen~200K1.05×
07Nordrhein-Westfalen~500K1.04×
08Rheinland-Pfalz~100K1.04×
09Bremen~20K1.04×
10Sachsen-Anhalt~60K1.02×
11Saarland~30K0.97×
12Mecklenburg-Vorpommern~40K0.96×
13Brandenburg~70K0.89×
14Hamburg~50K0.89×
15Schleswig-Holstein~70K0.86×
16Berlin~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Hiking equipment, Germany
0.83×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hiking equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hiking equipment audience
#·InterestCategoryAffinity×
01Travel BloggerTravel & Leisure9.66×
02Subcompact carCars & Mobility8.88×
03Ski resortTravel & Leisure7.08×
04Sunday BrunchKids & Family6.83×
05Cross-country skiingSports6.73×
06Cultural heritagePolitics & Society6.63×
07BoulderingSports6.35×
08LivemusicMusic & Radio5.59×
09Car washCars & Mobility5.40×
10ReggaetonMusic & Radio5.13×
11Road tripTravel & Leisure4.86×
12Robert RedfordMovies & TV4.69×
13Compact carCars & Mobility4.52×
14Crime fictionLiterature4.16×
15CarcareCars & Mobility3.89×
16Tour de FranceSports3.82×
17OutdoorsTravel & Leisure3.77×
18Extreme sportSports3.66×
19Modern architectureArts & Culture3.48×
20RyanairTravel & Leisure2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hiking equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hiking equipment audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.31×
Risk AppetiteTHRILL2.17×
Quality AwarenessPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hiking equipment audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Price SensitivityPREMIUM0.95×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hiking equipment have in Germany?

Hiking equipment has an estimated audience of 2,352,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hiking equipment fans?

51.5% of Hiking equipment fans are female, 48.5% are male, with an average age of 38.3 years.

03

Which brands do Hiking equipment fans like most?

Hiking equipment fans show strongest brand affinity for Ski resort (7.08×), Livemusic (5.59×), and Travel Blogger (9.66×) over the country average.

04

Where do Hiking equipment fans live in Germany?

Hiking equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hiking equipment fans also like?

Beyond Hiking equipment itself, the audience over-indexes on Livemusic (5.59×), Travel Blogger (9.66×), Robert Redford (4.69×), and Cultural heritage (6.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Hiking equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hiking equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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