Rascasse Audience Intelligence

Hiking equipment Audience in United States

A data profile of the people who buy, follow and care about Hiking equipment in United States — modelled from more than twelve digital signal sources. Hiking equipment has an estimated audience of 5,750,340 people in United States.

#3446among Topic in United States#500in Sports

The average Hiking equipment fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Standup paddleboarding, Alpine skiing, with strongest over-indexing on Superman (2.79× the country average).

Demographically, the Hiking equipment audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hiking equipment fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hiking equipment profile in United States.

Audience size
5.8M
in United States
Gender
48.8%♀
51.2% male
Age
37.9
average years
Country rank
#5910
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hiking equipment fans

48.8% are female, 51.2% are male, average age 37.9.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Hiking equipment audience in United States
MetricValue
Female48.8%
Male51.2%
Average age37.9
Estimated audience size5,750,340
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Hiking equipment audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Hiking equipment audience comes from United States.

Worldwide audience distribution share by country for Hiking equipment
CountryShare
United States23.4%
Japan9.7%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hiking equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Hiking equipment fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.21×
02Montana~20K1.19×
03South Dakota~20K1.19×
04Utah~60K1.17×
05Oregon~80K1.16×
06New Hampshire~30K1.16×
07Alaska~10K1.15×
08North Dakota~10K1.15×
09Maine~20K1.13×
10Colorado~100K1.11×
11Washington~100K1.06×
12Hawaii~30K1.06×
13Rhode Island~20K1.05×
14West Virginia~30K1.04×
15Idaho~30K1.03×
16Delaware~20K1.02×
17New York~300K0.98×
18Massachusetts~100K0.98×
19New Mexico~30K0.98×
20Arizona~100K0.97×
21Kansas~40K0.97×
22Washington, District of Columbia~20K0.97×
23Arkansas~50K0.96×
24California~600K0.95×
25Minnesota~80K0.95×
26Nebraska~30K0.95×
27Kentucky~70K0.94×
28Connecticut~50K0.94×
29Mississippi~40K0.94×
30Virginia~100K0.93×
31Oklahoma~60K0.92×
32Nevada~50K0.92×
33Iowa~40K0.92×
34Alabama~70K0.88×
35Louisiana~70K0.88×
36Tennessee~100K0.87×
37Missouri~80K0.87×
38Wisconsin~80K0.87×
39South Carolina~70K0.87×
40Pennsylvania~200K0.86×
41Indiana~90K0.85×
42Michigan~100K0.84×
43New Jersey~100K0.84×
44Ohio~100K0.83×
45Maryland~80K0.83×
46North Carolina~100K0.82×
47Georgia~100K0.80×
48Illinois~100K0.77×
49Texas~400K0.71×
50Florida~300K0.69×
Fig. 06

Affinity by region

Affinity by region — Hiking equipment, United States
0.69×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hiking equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hiking equipment audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires28.44×
02Fischer (company)Sports21.33×
03Toyota HiluxCars & Mobility10.29×
04Toyota Land CruiserCars & Mobility9.26×
05Standup paddleboardingSports7.13×
06Family carCars & Mobility6.43×
07Winter Olympic GamesSports6.24×
08PatagoniaFashion & Accessoires5.56×
09Minnesota WildSports5.39×
10Alpine skiingSports5.26×
11Backpacking (travel)Travel & Leisure4.62×
12Ski resortTravel & Leisure4.04×
13Diaper bagKids & Family4.00×
14Extreme sportSports3.90×
15Road tripTravel & Leisure3.63×
16SupermanMovies & TV2.79×
17Bass guitarMusic & Radio2.70×
18Trader Joe'sShopping2.01×
19Do it yourself (DIY)Home & Garden1.86×
20CampingTravel & Leisure1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hiking equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hiking equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.26×
TravellingTHRILL2.62×
Risk AppetiteTHRILL2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hiking equipment audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Need for SecurityCONSERVATISM0.86×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hiking equipment have in United States?

Hiking equipment has an estimated audience of 5,750,340 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hiking equipment fans?

48.8% of Hiking equipment fans are female, 51.2% are male, with an average age of 37.9 years.

03

Which brands do Hiking equipment fans like most?

Hiking equipment fans show strongest brand affinity for Superman (2.79×), Standup paddleboarding (7.13×), and Alpine skiing (5.26×) over the country average.

04

Where do Hiking equipment fans live in United States?

Hiking equipment fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hiking equipment fans also like?

Beyond Hiking equipment itself, the audience over-indexes on Standup paddleboarding (7.13×), Alpine skiing (5.26×), Toyota Land Cruiser (9.26×), and Patagonia (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Hiking equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiking equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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