Hiking equipment Audience in United States

Hiking equipment has an estimated audience of 5,750,340 people in United States. 48.8% are female, 51.2% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Moto Guzzi, Rip Curl, Bachelor of Business Administration, Planet Fitness, Superman.

The average Hiking equipment fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Moto Guzzi, Rip Curl, Bachelor of Business Administration, with strongest over-indexing on Moto Guzzi (125× the country average). Demographically, the Hiking equipment audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Hiking equipment fans

Demographic split for Hiking equipment audience in United States
MetricValue
Female48.8%
Male51.2%
Average age37.9
Estimated audience size5,750,340

Audience persona

The typical Hiking equipment fan in United States is balanced, around 37.9 years old, with strong Travelling tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Hiking equipment in United States
RegionReachAffinity
California568,5570.9×
New York330,2091.03×
Texas323,9040.66×
Florida204,2980.52×
Pennsylvania146,4930.76×
Washington130,3741.13×
Virginia126,1180.9×
Illinois124,7670.65×
Georgia123,6460.7×
Colorado122,4511.35×
Arizona121,7701.04×
Massachusetts119,5791.06×
Ohio118,8300.67×
North Carolina115,7520.67×
New Jersey107,5280.74×
Michigan105,9350.7×
Minnesota86,2991.05×
Tennessee85,1310.74×
Utah82,9981.61×
Indiana74,6910.71×
Missouri70,4810.76×
Oregon63,8510.97×
Wisconsin63,2230.73×
Kentucky60,1140.83×
Maryland57,9160.59×
South Carolina53,0720.61×
Oklahoma50,1740.79×
Connecticut48,4280.84×
Alabama47,7970.59×
Nevada41,4590.75×
Arkansas37,9210.8×
New Hampshire37,5751.66×
Louisiana33,4880.45×
Hawaii32,9151.33×
Iowa32,7180.69×
Maine31,3171.52×
Kansas30,6340.68×
Mississippi30,1310.64×
West Virginia29,0201.08×
Montana28,8521.81×
New Mexico28,2840.98×
Idaho26,7990.93×
Alaska24,8232.02×
Rhode Island21,4401.17×
South Dakota21,3591.61×
North Dakota20,7961.76×
Wyoming20,1222.36×
Nebraska20,0700.7×
Vermont19,4661.93×
Delaware17,7241.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hiking equipment audience
BrandAffinityCategory
Moto Guzzi125×Cars & Mobility
Rip Curl33.77×Fashion & Accessoires
Bachelor of Business Administration47.71×Business & Career
Planet Fitness4.29×Sports
Superman2.74×Movies & TV
Standup paddleboarding9.17×Sports
Alpine skiing6.51×Sports
Diaper bag5.78×Kids & Family
Bundesliga11.42×Sports
Stussy9.5×Fashion & Accessoires
Woolrich37.58×Fashion & Accessoires
Patagonia5.87×Fashion & Accessoires
Do it yourself (DIY)2.35×Home & Garden
Toyota Land Cruiser9.38×Cars & Mobility
Minnesota Wild7.59×Sports
Bass guitar3.4×Music & Radio
Travel photography4.36×Technology & Electronics
Toyota Hilux11.29×Cars & Mobility
Premier League4.61×Sports
Golf Channel3.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hiking equipment audience
TraitClusterScore
TravellingTHRILL2.33
SustainabilityBALANCE2.32
Sports ActivityPOWER2.32
LGBTQ+ IdentityOPEN2.12
Design AffinityPREMIUM2.04
Luxury OrientationPREMIUM2

Worldwide distribution

Worldwide audience distribution share by country for Hiking equipment
CountryShare
United States23.4%
Japan9.7%
Germany9.6%

See Hiking equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hiking equipment have in United States?

Hiking equipment has an estimated audience of 5,750,340 people in United States, concentrated in California and New York.

What is the gender split and age of Hiking equipment fans?

48.8% of Hiking equipment fans are female, 51.2% are male, with an average age of 37.9 years.

Which brands do Hiking equipment fans like most?

Hiking equipment fans show strongest brand affinity for Moto Guzzi (125×), Rip Curl (33.77×), and Bachelor of Business Administration (47.71×) over the country average.

Where do Hiking equipment fans live in United States?

Hiking equipment fans in United States are most concentrated in California (reach 568,557), New York (reach 330,209), and Texas (reach 323,904). These three regions account for the largest share of the active audience.

What other brands do Hiking equipment fans also like?

Beyond Hiking equipment itself, the audience over-indexes on Rip Curl (33.77×), Bachelor of Business Administration (47.71×), Planet Fitness (4.29×), and Superman (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiking equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.