Hiking equipment Audience in United States

Hiking equipment logo

Hiking equipment has an estimated audience of 5,750,340 people in United States. 48.8% are female, 51.2% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, Urban Outfitters, Dog breed, edureka, Meals on Wheels.

The average Hiking equipment fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, Urban Outfitters, Dog breed, with strongest over-indexing on Natural rubber (3.75× the country average). Demographically, the Hiking equipment audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Hiking equipment fans

Demographic split for Hiking equipment audience in United States
MetricValue
Female48.8%
Male51.2%
Average age37.9
Estimated audience size5,750,340

Audience persona

The typical Hiking equipment fan in United States is balanced, around 37.9 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Hiking equipment in United States
RegionReachAffinity
California568,5570.9×
New York330,2091.03×
Texas323,9040.66×
Florida204,2980.52×
Pennsylvania146,4930.76×
Washington130,3741.13×
Virginia126,1180.9×
Illinois124,7670.65×
Georgia123,6460.7×
Colorado122,4511.35×
Arizona121,7701.04×
Massachusetts119,5791.06×
Ohio118,8300.67×
North Carolina115,7520.67×
New Jersey107,5280.74×
Michigan105,9350.7×
Minnesota86,2991.05×
Tennessee85,1310.74×
Utah82,9981.61×
Indiana74,6910.71×
Missouri70,4810.76×
Oregon63,8510.97×
Wisconsin63,2230.73×
Kentucky60,1140.83×
Maryland57,9160.59×
South Carolina53,0720.61×
Oklahoma50,1740.79×
Connecticut48,4280.84×
Alabama47,7970.59×
Nevada41,4590.75×
Arkansas37,9210.8×
New Hampshire37,5751.66×
Louisiana33,4880.45×
Hawaii32,9151.33×
Iowa32,7180.69×
Maine31,3171.52×
Kansas30,6340.68×
Mississippi30,1310.64×
West Virginia29,0201.08×
Montana28,8521.81×
New Mexico28,2840.98×
Idaho26,7990.93×
Alaska24,8232.02×
Rhode Island21,4401.17×
South Dakota21,3591.61×
North Dakota20,7961.76×
Wyoming20,1222.36×
Nebraska20,0700.7×
Vermont19,4661.93×
Delaware17,7241.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hiking equipment audience
BrandAffinityCategory
Natural rubber3.75×Cars & Mobility
Urban Outfitters2.86×Shopping
Dog breed1.59×Pets & Animals
edureka47.71×Business & Career
Meals on Wheels7×Food & Beverages
JDSU3.39×Business & Career
Nebraska Cornhuskers football3.3×Sports
Nasal cavity7.59×Health
Electrolyte4.17×Health
Bank account2.18×Business & Career
Certified diabetes educator11.4×Business & Career
Jesse Plemons2.5×Movies & TV
Jaws3.68×Movies & TV
Voter registration3.21×Politics & Society
Charlamagne Tha God5.13×Movies & TV
Home staging2.83×Home & Garden
Bulacan9.17×Travel & Leisure
Biblical inspiration4.61×Politics & Society
Nipsey Hussle2.91×Music & Radio
Monogram1.87×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hiking equipment audience
TraitClusterScore
TravellingTHRILL2.33
SustainabilityBALANCE2.32
Sports ActivityPOWER2.32
LGBTQ+ IdentityOPEN2.12
Design AffinityPREMIUM2.04
Luxury OrientationPREMIUM2

Worldwide distribution

Worldwide audience distribution share by country for Hiking equipment
CountryShare
United States23.4%
Japan9.7%
Germany9.6%

See Hiking equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hiking equipment have in United States?

Hiking equipment has an estimated audience of 5,750,340 people in United States, concentrated in California and New York.

What is the gender split and age of Hiking equipment fans?

48.8% of Hiking equipment fans are female, 51.2% are male, with an average age of 37.9 years.

Which brands do Hiking equipment fans like most?

Hiking equipment fans show strongest brand affinity for Natural rubber (3.75×), Urban Outfitters (2.86×), and Dog breed (1.59×) over the country average.

Where do Hiking equipment fans live in United States?

Hiking equipment fans in United States are most concentrated in California (reach 568,557), New York (reach 330,209), and Texas (reach 323,904). These three regions account for the largest share of the active audience.

What other brands do Hiking equipment fans also like?

Beyond Hiking equipment itself, the audience over-indexes on Urban Outfitters (2.86×), Dog breed (1.59×), edureka (47.71×), and Meals on Wheels (7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiking equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.