Fischer (company) Audience in United States

Fischer (company) logo

Fischer (company) has an estimated audience of 647,843 people in United States. 42.9% are female, 57.1% are male, average age 39.8. Top regions: Texas, California, New York. Top brand affinities: Atomic Skis, Ski touring, Squaw Valley Ski Resort, Ski mountaineering, Nordic skiing.

The average Fischer (company) fan in United States is 39.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Atomic Skis, Ski touring, Squaw Valley Ski Resort, with strongest over-indexing on Atomic Skis (922.37× the country average). Demographically, the Fischer (company) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

Demographics of Fischer (company) fans

Demographic split for Fischer (company) audience in United States
MetricValue
Female42.9%
Male57.1%
Average age39.8
Estimated audience size647,843

Audience persona

The typical Fischer (company) fan in United States is more male, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Atomic Skis.

Top regions in United States

Top regions ranked by reach for Fischer (company) in United States
RegionReachAffinity
Texas66,0641.19×
California50,9480.72×
New York43,0271.19×
Pennsylvania27,1701.25×
Wisconsin23,8972.45×
Florida23,7530.54×
Minnesota20,5252.21×
Illinois18,8130.87×
Missouri18,5151.77×
Ohio17,5490.88×
Michigan16,2830.96×
Massachusetts12,6880.99×
New Jersey12,6670.77×
Washington12,4080.95×
Colorado12,1971.19×
Virginia10,7760.68×
North Carolina10,7230.55×
Georgia10,3270.52×
Indiana9,7690.83×
Tennessee8,8540.68×
Arizona7,6880.58×
Kentucky7,2800.9×
Utah6,8981.19×
South Carolina6,8380.7×
Maryland6,4430.58×
Oregon5,7190.77×
Idaho5,5681.71×
Alabama4,9210.54×
Connecticut4,7840.74×
Louisiana4,6990.56×
Maine4,3361.87×
Iowa3,5600.67×
New Hampshire3,5201.38×
Oklahoma3,4750.48×
Nevada3,4660.55×
Kansas3,0780.6×
Montana2,7941.55×
Washington, District of Columbia2,6651.37×
South Dakota2,4971.67×
Nebraska2,4930.77×
Vermont2,4662.17×
West Virginia2,4240.8×
North Dakota2,3811.79×
Arkansas2,3150.43×
Hawaii2,1380.77×
Mississippi1,9820.37×
Alaska1,8751.35×
New Mexico1,4100.43×
Rhode Island1,2530.61×
Wyoming1,2501.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fischer (company) audience
BrandAffinityCategory
Atomic Skis922.37×Sports
Ski touring290.79×Sports
Squaw Valley Ski Resort816.67×Travel & Leisure
Ski mountaineering196×Sports
Nordic skiing385×Sports
Aspen Mountain (ski area)654.55×Sports
Telemark skiing420×Sports
Ice climbing229.97×Sports
Free climbing180.09×Sports
Freeskiing306×Sports
Backcountry snowboarding292.26×Sports
Sport climbing100×Sports
Backcountry skiing68.82×Sports
Sugar Bowl Ski Resort399.74×
Alex Honnold121.67×Sports
Burton Snowboards170.94×Sports
Solo climbing163.1×Sports
Ski boot195×Sports
Alta Ski Area397.71×Travel & Leisure
Salomon Snowboards250.36×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fischer (company) audience
TraitClusterScore
Sports ActivityPOWER4.63
Design AffinityPREMIUM1.96
SustainabilityBALANCE1.88
TravellingTHRILL1.87
Risk AppetiteTHRILL1.78
Luxury OrientationPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for Fischer (company)
CountryShare
United States12.8%
Germany8.7%
Italy7.9%

See Fischer (company) audiences in other countries

More Ski / snowboard audiences in United States

Frequently asked questions

How many fans does Fischer (company) have in United States?

Fischer (company) has an estimated audience of 647,843 people in United States, concentrated in Texas and California.

What is the gender split and age of Fischer (company) fans?

42.9% of Fischer (company) fans are female, 57.1% are male, with an average age of 39.8 years.

Which brands do Fischer (company) fans like most?

Fischer (company) fans show strongest brand affinity for Atomic Skis (922.37×), Ski touring (290.79×), and Squaw Valley Ski Resort (816.67×) over the country average.

Where do Fischer (company) fans live in United States?

Fischer (company) fans in United States are most concentrated in Texas (reach 66,064), California (reach 50,948), and New York (reach 43,027). These three regions account for the largest share of the active audience.

What other brands do Fischer (company) fans also like?

Beyond Fischer (company) itself, the audience over-indexes on Ski touring (290.79×), Squaw Valley Ski Resort (816.67×), Ski mountaineering (196×), and Nordic skiing (385×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fischer (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.