Atomic Skis Audience in United States

Atomic Skis logo

Atomic Skis has an estimated audience of 641,276 people in United States. 32.6% are female, 67.4% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Fischer (company), FIS Alpine Ski World Cup, Mikaela Shiffrin, Freestyle skiing, Alpine skiing.

The average Atomic Skis fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fischer (company), FIS Alpine Ski World Cup, Mikaela Shiffrin, with strongest over-indexing on Fischer (company) (201.26× the country average). Demographically, the Atomic Skis audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sports Activity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

Demographics of Atomic Skis fans

Demographic split for Atomic Skis audience in United States
MetricValue
Female32.6%
Male67.4%
Average age34.3
Estimated audience size641,276

Audience persona

The typical Atomic Skis fan in United States is more male, around 34.3 years old, with strong Sports Activity tendencies and a notable affinity for Fischer (company).

Top regions in United States

Top regions ranked by reach for Atomic Skis in United States
RegionReachAffinity
California83,2071.18×
Texas69,8201.27×
Florida58,1321.34×
New York36,1531.01×
Georgia23,1261.17×
Illinois22,9271.07×
North Carolina19,1220.99×
Pennsylvania18,6320.86×
Colorado18,2251.8×
Virginia18,0431.16×
Ohio17,0130.86×
Michigan15,4540.92×
Washington15,3251.19×
New Jersey14,1450.87×
Massachusetts13,9321.1×
Kentucky13,8631.72×
Arizona13,8431.06×
Tennessee12,7810.99×
Utah11,2261.95×
Indiana11,0580.94×
Maryland11,0191×
Iowa9,3751.77×
Missouri8,8790.86×
Louisiana8,4781.03×
Minnesota7,9770.87×
Alabama7,7210.86×
South Carolina7,6400.79×
Oregon7,2300.98×
Oklahoma6,5850.92×
Nevada6,5721.06×
Wisconsin6,5610.68×
Connecticut6,2430.97×
Mississippi6,1891.17×
Idaho4,6281.44×
Arkansas4,5080.85×
Montana4,3502.45×
Kansas4,1460.82×
New Hampshire4,1391.64×
Vermont3,7023.29×
New Mexico3,2921.02×
Maine3,0791.34×
Hawaii2,5090.91×
West Virginia2,4880.83×
Nebraska2,3170.72×
Washington, District of Columbia1,8160.94×
Rhode Island1,6460.81×
Alaska1,6001.17×
Wyoming1,5391.62×
Delaware1,2940.73×
North Dakota1,0700.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atomic Skis audience
BrandAffinityCategory
Fischer (company)201.26×Sports
FIS Alpine Ski World Cup92.55×Sports
Mikaela Shiffrin77.01×Sports
Freestyle skiing40.25×Sports
Alpine skiing21.98×Sports
Lindsey Vonn27.16×Sports
Bobby Brown (freestyle skier)56.23×Sports
Cross-country skiing37.32×Sports
Travel Adventures12.14×Travel & Leisure
Ski boot63.08×Sports
Arc'teryx26.73×Fashion & Accessoires
Academy Sports + Outdoors13.69×Shopping
Winter sport11.94×Sports
Eileen Gu23.45×Sports
Nordic skiing37.49×Sports
Icelantic Skis187.67×
Snowcat skiing46.43×Sports
Ski resort11.17×Travel & Leisure
Escape from Alcatraz (triathlon)100.65×Sports
Kari Traa164.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atomic Skis audience
TraitClusterScore
Sports ActivityPOWER4.1
Price SensitivityPREMIUM2.38
Risk AppetiteTHRILL2.36
Luxury OrientationPREMIUM1.88
LGBTQ+ IdentityOPEN1.87
TravellingTHRILL1.86

Worldwide distribution

Worldwide audience distribution share by country for Atomic Skis
CountryShare
United States16.1%
China13.1%
Germany9.7%

See Atomic Skis audiences in other countries

More Ski / snowboard audiences in United States

Frequently asked questions

How many fans does Atomic Skis have in United States?

Atomic Skis has an estimated audience of 641,276 people in United States, concentrated in California and Texas.

What is the gender split and age of Atomic Skis fans?

32.6% of Atomic Skis fans are female, 67.4% are male, with an average age of 34.3 years.

Which brands do Atomic Skis fans like most?

Atomic Skis fans show strongest brand affinity for Fischer (company) (201.26×), FIS Alpine Ski World Cup (92.55×), and Mikaela Shiffrin (77.01×) over the country average.

Where do Atomic Skis fans live in United States?

Atomic Skis fans in United States are most concentrated in California (reach 83,207), Texas (reach 69,820), and Florida (reach 58,132). These three regions account for the largest share of the active audience.

What other brands do Atomic Skis fans also like?

Beyond Atomic Skis itself, the audience over-indexes on FIS Alpine Ski World Cup (92.55×), Mikaela Shiffrin (77.01×), Freestyle skiing (40.25×), and Alpine skiing (21.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atomic Skis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.