Rascasse Audience Intelligence

Atomic Skis Target Market in United States

A data profile of the people who buy, follow and care about Atomic Skis in United States — modelled from more than twelve digital signal sources. Atomic Skis has an estimated audience of 641,013 people in United States.

#7among Ski / snowboard in United States#3258among Brand in United States#3000in Sports

The average Atomic Skis fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fischer (company), FIS Alpine Ski World Cup, Mikaela Shiffrin, with strongest over-indexing on Fischer (company) (201.26× the country average).

Demographically, the Atomic Skis audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atomic Skis fan in United States is more male, around 34.3 years old, with strong Sports Activity tendencies and a notable affinity for Fischer (company).

Category: Sports · Type: Brand · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atomic Skis profile in United States.

Audience size
641K
in United States
Gender
32.6%♀
67.4% male
Age
34.3
average years
Country rank
#31569
Brand in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Atomic Skis

32.6% are female, 67.4% are male, average age 34.3.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Atomic Skis audience in United States
MetricValue
Female32.6%
Male67.4%
Average age34.3
Estimated audience size641,013
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Atomic Skis audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Atomic Skis audience comes from United States.

Worldwide audience distribution share by country for Atomic Skis
CountryShare
United States14.8%
China12.0%
Germany10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atomic Skis audience in United States is strongest.

Fig. 05

Top regions by affinity

Atomic Skis customers by region in United States
#RegionReachAffinity×
01Vermont~4K3.14×
02Montana~4K2.27×
03Utah~10K1.82×
04Iowa~9K1.77×
05Kentucky~10K1.69×
06Colorado~20K1.63×
07New Hampshire~4K1.63×
08Wyoming~1K1.54×
09Maine~3K1.35×
10Idaho~4K1.32×
11Florida~60K1.31×
12Alaska~2K1.24×
13Mississippi~6K1.20×
14Texas~70K1.19×
15Washington~10K1.14×
16Georgia~20K1.13×
17California~80K1.12×
18Virginia~20K1.12×
19Massachusetts~10K1.10×
20Nevada~6K1.05×
21New Mexico~3K1.05×
22Arizona~10K1.04×
23Louisiana~9K1.03×
24Illinois~20K1.02×
25Maryland~10K0.99×
26Tennessee~10K0.98×
27Connecticut~6K0.98×
28New York~30K0.97×
29Oregon~7K0.97×
30Washington, District of Columbia~2K0.97×
31North Carolina~20K0.95×
32Hawaii~3K0.93×
33Indiana~10K0.92×
34Oklahoma~7K0.92×
35Michigan~20K0.90×
36West Virginia~3K0.90×
37North Dakota~1K0.90×
38Rhode Island~2K0.88×
39Alabama~8K0.87×
40Arkansas~5K0.87×
41Minnesota~8K0.86×
42Pennsylvania~20K0.85×
43Missouri~9K0.85×
44Ohio~20K0.84×
45New Jersey~10K0.84×
46Kansas~4K0.83×
47Delaware~1K0.80×
48South Carolina~8K0.79×
49Nebraska~2K0.76×
50Wisconsin~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Atomic Skis, United States
0.69×1.00×3.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atomic Skis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atomic Skis audience
#·InterestCategoryAffinity×
01Fischer (company)Sports201.26×
02Icelantic SkisTopic187.67×
03Kari TraaSports164.43×
04Escape from Alcatraz (triathlon)Sports100.65×
05FIS Alpine Ski World CupSports92.55×
06Mikaela ShiffrinSports77.01×
07Ski bootSports63.08×
08Bobby Brown (freestyle skier)Sports56.23×
09Snowcat skiingSports46.43×
10Freestyle skiingSports40.25×
11Nordic skiingSports37.49×
12Cross-country skiingSports37.32×
13Lindsey VonnSports27.16×
14Arc'teryxFashion & Accessoires26.73×
15Eileen GuSports23.45×
16Alpine skiingSports21.98×
17Academy Sports + OutdoorsShopping13.69×
18Travel AdventuresTravel & Leisure12.14×
19Winter sportSports11.94×
20Ski resortTravel & Leisure11.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atomic Skis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atomic Skis audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER3.72×
Risk AppetiteTHRILL2.21×
Quality AwarenessPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atomic Skis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
CreativityOPEN0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Atomic Skis's target market in United States?

Atomic Skis's target market in United States covers an estimated 641,013 people, concentrated in California and Texas.

02

What is the gender split and age of Atomic Skis customers?

32.6% of the Atomic Skis audience are female, 67.4% are male, with an average age of 34.3 years.

03

Which brands do Atomic Skis fans like most?

Atomic Skis fans show strongest brand affinity for Fischer (company) (201.26×), FIS Alpine Ski World Cup (92.55×), and Mikaela Shiffrin (77.01×) over the country average.

04

Where do Atomic Skis fans live in United States?

Atomic Skis fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Atomic Skis fans also like?

Beyond Atomic Skis itself, the audience over-indexes on FIS Alpine Ski World Cup (92.55×), Mikaela Shiffrin (77.01×), Freestyle skiing (40.25×), and Bobby Brown (freestyle skier) (56.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in United States

See Atomic Skis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atomic Skis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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