Academy Sports + Outdoors Audience in United States
Academy Sports + Outdoors has an estimated audience of 17,186,962 people in United States. 47.0% are female, 53.0% are male, average age 37.8. Top brand affinities: Historic site, Mothercare, Nebraska, Nebraska Cornhuskers football, Staycation.
Top brand affinities include Historic site, Mothercare, Nebraska, with strongest over-indexing on Historic site (10.34× the country average). Demographically, the Academy Sports + Outdoors audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Shopping · Type: Brand
Demographics of Academy Sports + Outdoors fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 37.8 |
| Estimated audience size | 17,186,962 |
Audience persona
The typical Academy Sports + Outdoors fan in United States is balanced, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 10.34× | Arts & Culture |
| Mothercare | 3.24× | Kids & Family |
| Nebraska | 2.29× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.85× | Sports |
| Staycation | 2.14× | Home & Garden |
| Home staging | 3.29× | Home & Garden |
| Saving | 1.72× | Business & Career |
| Jaws | 3.14× | Movies & TV |
| Jesse Plemons | 1.97× | Movies & TV |
| Charlamagne Tha God | 5× | Movies & TV |
| Meals on Wheels | 2.89× | Food & Beverages |
| Queens College, City University of New York | 3.4× | Business & Career |
| Governor of Michigan | 3.36× | Politics & Society |
| Vocal harmony | 2.04× | Music & Radio |
| Hatch, New Mexico | 7.18× | Travel & Leisure |
| Vicky Kaushal | 5.81× | Movies & TV |
| Hibachi | 3.15× | Food & Beverages |
| Cherish (group) | 4.31× | Music & Radio |
| Personalised Gifts | 1.73× | Home & Garden |
| Nipsey Hussle | 2.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.35 |
| Price Sensitivity | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.29 |
| LGBTQ+ Identity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.2% |
| Mexico | 1.5% |
| China | 0.2% |
See Academy Sports + Outdoors audiences in other countries
- Academy Sports + Outdoors — Germany
- Academy Sports + Outdoors — United Kingdom
- Academy Sports + Outdoors — France
- Academy Sports + Outdoors — Italy
- Academy Sports + Outdoors — Spain
- Academy Sports + Outdoors — Brazil
- Academy Sports + Outdoors — Japan
- Academy Sports + Outdoors — South Korea
- Academy Sports + Outdoors — India
More Shopping audiences in United States
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How to read this data
Audience size is the estimated number of people in United States who actively search for Academy Sports + Outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.