Rascasse Audience Intelligence

Academy Sports + Outdoors Target Market in United States

A data profile of the people who buy, follow and care about Academy Sports + Outdoors in United States — modelled from more than twelve digital signal sources. Academy Sports + Outdoors has an estimated audience of 17,596,882 people in United States.

#188among Brand in United States#72in Shopping

The average Academy Sports + Outdoors fan in United States is 37.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include JD Sports, Indeed.com, FIS Alpine Ski World Cup, with strongest over-indexing on JD Sports (10.03× the country average).

Demographically, the Academy Sports + Outdoors audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Academy Sports + Outdoors fan in United States is balanced, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for JD Sports.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academy Sports + Outdoors profile in United States.

Audience size
17.6M
in United States
Gender
47.0%♀
53.0% male
Age
37.8
average years
Country rank
#1926
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Academy Sports + Outdoors

47.0% are female, 53.0% are male, average age 37.8.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Academy Sports + Outdoors audience in United States
MetricValue
Female47.0%
Male53.0%
Average age37.8
Estimated audience size17,596,882
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Academy Sports + Outdoors audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Academy Sports + Outdoors audience comes from United States.

Worldwide audience distribution share by country for Academy Sports + Outdoors
CountryShare
United States98.2%
Mexico1.5%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academy Sports + Outdoors audience in United States is strongest.

Fig. 05

Top regions by affinity

Academy Sports + Outdoors customers by region in United States
#RegionReachAffinity×
01Texas~12M7.94×
02Louisiana~1M4.58×
03Oklahoma~800K4.13×
04Arkansas~600K3.89×
05Alabama~900K3.82×
06Mississippi~500K3.45×
07Tennessee~1M2.96×
08Georgia~1.5M2.91×
09South Carolina~600K2.42×
10Kansas~300K2.31×
11North Carolina~1M2.30×
12Missouri~600K2.15×
13Florida~2M1.64×
14Kentucky~300K1.57×
15Indiana~400K1.37×
16West Virginia~60K0.79×
17Virginia~300K0.63×
18Vermont~20K0.62×
19Rhode Island~30K0.51×
20Montana~20K0.44×
21Hawaii~30K0.43×
22Alaska~20K0.43×
23Delaware~20K0.40×
24South Dakota~20K0.40×
25North Dakota~10K0.40×
26New Hampshire~30K0.39×
27Maine~20K0.38×
28Idaho~30K0.35×
29New Mexico~20K0.25×
30Washington, District of Columbia~10K0.24×
31Ohio~100K0.23×
32Connecticut~40K0.23×
33Nebraska~20K0.22×
34Illinois~100K0.20×
35Pennsylvania~100K0.20×
36Oregon~40K0.20×
37Utah~30K0.19×
38Nevada~30K0.18×
39Iowa~20K0.17×
40Maryland~40K0.14×
41Massachusetts~40K0.13×
42Wisconsin~30K0.13×
43Minnesota~30K0.13×
44Washington~40K0.12×
45New Jersey~50K0.11×
46Arizona~40K0.11×
47Colorado~30K0.11×
48Michigan~40K0.09×
49New York~60K0.06×
50California~90K0.05×
Fig. 06

Affinity by region

Affinity by region — Academy Sports + Outdoors, United States
0.05×1.00×7.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academy Sports + Outdoors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academy Sports + Outdoors audience
#·InterestCategoryAffinity×
01JD SportsShopping10.03×
02FIS Alpine Ski World CupSports9.50×
03Big 5 Sporting GoodsSports6.13×
04Office suppliesBusiness & Career5.46×
05JollibeeFood & Beverages4.10×
06Atlanta BravesSports3.04×
07Discount TireShopping2.89×
08MetaphysicsBusiness & Career2.63×
09Indeed.comBusiness & Career2.55×
10Renewable energyBusiness & Career2.55×
11FedExBusiness & Career2.33×
12Hardware storeHome & Garden2.19×
13Discount storesShopping2.17×
14NBA FinalsSports1.97×
15SubwayFood & Beverages1.90×
16Mortgage loansBusiness & Career1.89×
17Pizza HutFood & Beverages1.82×
18Musical instrumentMusic & Radio1.70×
19Planet FitnessSports1.66×
20AirbnbTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academy Sports + Outdoors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academy Sports + Outdoors audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Family OrientationCONSERVATISM1.71×
Convenience OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academy Sports + Outdoors audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
ExtroversionTHRILL0.80×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Academy Sports + Outdoors's target market in United States?

Academy Sports + Outdoors's target market in United States covers an estimated 17,596,882 people, concentrated in Texas and Florida.

02

What is the gender split and age of Academy Sports + Outdoors customers?

47.0% of the Academy Sports + Outdoors audience are female, 53.0% are male, with an average age of 37.8 years.

03

Which brands do Academy Sports + Outdoors fans like most?

Academy Sports + Outdoors fans show strongest brand affinity for JD Sports (10.03×), Indeed.com (2.55×), and FIS Alpine Ski World Cup (9.5×) over the country average.

04

Where do Academy Sports + Outdoors fans live in United States?

Academy Sports + Outdoors fans in United States are most concentrated in Texas (reach ~12M), Florida (reach ~2M), and Georgia (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Academy Sports + Outdoors fans also like?

Beyond Academy Sports + Outdoors itself, the audience over-indexes on Indeed.com (2.55×), FIS Alpine Ski World Cup (9.5×), Discount Tire (2.89×), and Metaphysics (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Academy Sports + Outdoors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Academy Sports + Outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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