Academy Sports + Outdoors Audience in United States
Academy Sports + Outdoors has an estimated audience of 17,186,962 people in United States. 47.0% are female, 53.0% are male, average age 37.8. Top brand affinities: JD Sports, Indeed.com, Jollibee, Planet Fitness, CarGurus.
Top brand affinities include JD Sports, Indeed.com, Jollibee, with strongest over-indexing on JD Sports (25.09× the country average). Demographically, the Academy Sports + Outdoors audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Shopping · Type: Brand
Demographics of Academy Sports + Outdoors fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 37.8 |
| Estimated audience size | 17,186,962 |
Audience persona
The typical Academy Sports + Outdoors fan in United States is balanced, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for JD Sports.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JD Sports | 25.09× | Shopping |
| Indeed.com | 7.27× | Business & Career |
| Jollibee | 11.54× | Food & Beverages |
| Planet Fitness | 3.73× | Sports |
| CarGurus | 5.41× | Cars & Mobility |
| Capital One | 3.35× | Business & Career |
| Diaper bag | 5.51× | Kids & Family |
| Google Maps | 3.11× | Internet & Social Media |
| Clarinet | 5.56× | Music & Radio |
| Golf Channel | 3.46× | Sports |
| Circle K | 4.01× | Shopping |
| Bass guitar | 2.92× | Music & Radio |
| AccuWeather | 3.63× | Home & Garden |
| Hobby Lobby | 2.16× | Home & Garden |
| FC Bayern Munich | 3.84× | Sports |
| Fly fishing | 3.85× | Sports |
| AutoZone | 2.21× | Cars & Mobility |
| Saxophone | 5.18× | Music & Radio |
| Ponytail | 5.74× | Fashion & Accessoires |
| Hiking trails | 4.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.35 |
| Price Sensitivity | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.29 |
| LGBTQ+ Identity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.2% |
| Mexico | 1.5% |
| China | 0.2% |
See Academy Sports + Outdoors audiences in other countries
- Academy Sports + Outdoors — Germany
- Academy Sports + Outdoors — United Kingdom
- Academy Sports + Outdoors — France
- Academy Sports + Outdoors — Italy
- Academy Sports + Outdoors — Spain
- Academy Sports + Outdoors — Brazil
- Academy Sports + Outdoors — Japan
- Academy Sports + Outdoors — South Korea
- Academy Sports + Outdoors — India
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Academy Sports + Outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.