Rascasse Audience Intelligence

Office supplies Audience in United States

A data profile of the people who buy, follow and care about Office supplies in United States — modelled from more than twelve digital signal sources. Office supplies has an estimated audience of 6,029,169 people in United States.

#3346among Topic in United States#526in Business & Career

The average Office supplies fan in United States is 41.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include OfficeMax, Action figure, Home Office, with strongest over-indexing on OfficeMax (19.88× the country average).

Demographically, the Office supplies audience skews more female with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Office supplies fan in United States is more female, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for OfficeMax.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Office supplies profile in United States.

Audience size
6M
in United States
Gender
60.5%♀
39.5% male
Age
41.7
average years
Country rank
#5691
Topic in United States
Fig. 01

Search interest · 12-month trend

+258%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Office supplies fans

60.5% are female, 39.5% are male, average age 41.7.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Office supplies audience in United States
MetricValue
Female60.5%
Male39.5%
Average age41.7
Estimated audience size6,029,169
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Office supplies audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Office supplies audience comes from United States.

Worldwide audience distribution share by country for Office supplies
CountryShare
United States16.8%
Germany5.8%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office supplies audience in United States is strongest.

Fig. 05

Top regions by affinity

Office supplies fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K2.44×
02Mississippi~90K1.88×
03Hawaii~40K1.67×
04Texas~800K1.54×
05Alabama~100K1.44×
06Arkansas~70K1.44×
07Florida~500K1.31×
08Nevada~80K1.29×
09Alaska~20K1.28×
10Oregon~90K1.27×
11Colorado~100K1.25×
12Washington~100K1.21×
13Tennessee~100K1.20×
14Georgia~200K1.18×
15Missouri~100K1.14×
16Oklahoma~80K1.14×
17New Mexico~30K1.12×
18North Dakota~10K1.12×
19South Carolina~100K1.10×
20Nebraska~30K1.07×
21North Carolina~200K1.05×
22California~700K1.02×
23Kansas~50K1.01×
24Wyoming~9K1.01×
25Wisconsin~90K1.00×
26Minnesota~90K0.99×
27Utah~50K0.92×
28Idaho~30K0.91×
29Washington, District of Columbia~20K0.90×
30Montana~20K0.90×
31Virginia~100K0.89×
32South Dakota~10K0.89×
33Illinois~200K0.87×
34Michigan~100K0.87×
35Kentucky~70K0.87×
36Vermont~9K0.84×
37Indiana~90K0.83×
38West Virginia~20K0.83×
39Arizona~100K0.78×
40Maryland~80K0.76×
41Ohio~100K0.75×
42Maine~20K0.74×
43Iowa~40K0.72×
44New Hampshire~20K0.67×
45New York~200K0.66×
46Massachusetts~80K0.66×
47Pennsylvania~100K0.62×
48Rhode Island~10K0.60×
49Connecticut~40K0.59×
50New Jersey~80K0.50×
Fig. 06

Affinity by region

Affinity by region — Office supplies, United States
0.50×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Office supplies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Office supplies audience
#·InterestCategoryAffinity×
01OfficeMaxBusiness & Career19.88×
02PhotocopierBusiness & Career19.61×
03Home OfficeBusiness & Career15.56×
04Wireless networkTechnology & Electronics12.34×
05StationeryTechnology & Electronics9.50×
06Action figureKids & Family8.33×
07Printer (computing)Technology & Electronics8.20×
08Teddy bearKids & Family8.01×
09TelecommutingBusiness & Career7.72×
10Infant bodysuitKids & Family5.80×
11Academy Sports + OutdoorsShopping5.46×
12LegoKids & Family5.02×
13Ornamental plantHome & Garden4.86×
14Staples Inc.Business & Career4.67×
15Landscape designBusiness & Career4.51×
16Infant clothingKids & Family4.33×
17Computer networkTechnology & Electronics4.23×
18KitchenwareHome & Garden4.10×
19Google MapsInternet & Social Media3.87×
20Outdoor enthusiastSports3.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Office supplies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Office supplies audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.25×
Design AffinityPREMIUM1.91×
Sports ActivityPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Office supplies audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.69×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Office supplies have in United States?

Office supplies has an estimated audience of 6,029,169 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Office supplies fans?

60.5% of Office supplies fans are female, 39.5% are male, with an average age of 41.7 years.

03

Which brands do Office supplies fans like most?

Office supplies fans show strongest brand affinity for OfficeMax (19.88×), Action figure (8.33×), and Home Office (15.56×) over the country average.

04

Where do Office supplies fans live in United States?

Office supplies fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Office supplies fans also like?

Beyond Office supplies itself, the audience over-indexes on Action figure (8.33×), Home Office (15.56×), Stationery (9.5×), and Google Maps (3.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Office supplies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Office supplies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →