Office supplies Audience in United States

Demographics of Office supplies fans

Audience persona

The typical Office supplies fan in United States is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for OfficeMax.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Office supplies audiences in other countries

• Office supplies — Germany
• Office supplies — United Kingdom
• Office supplies — France
• Office supplies — Italy
• Office supplies — Spain
• Office supplies — Brazil
• Office supplies — Japan
• Office supplies — South Korea
• Office supplies — India

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• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does Office supplies have in United States?

Office supplies has an estimated audience of 6,029,169 people in United States, concentrated in California and Texas.

What is the gender split and age of Office supplies fans?

60.5% of Office supplies fans are female, 39.5% are male, with an average age of 41.7 years.

Which brands do Office supplies fans like most?

Office supplies fans show strongest brand affinity for OfficeMax (19.88×), Action figure (8.33×), and Home Office (15.56×) over the country average.

Where do Office supplies fans live in United States?

Office supplies fans in United States are most concentrated in California (reach 773,092), Texas (reach 599,580), and Florida (reach 395,186). These three regions account for the largest share of the active audience.

What other brands do Office supplies fans also like?

Beyond Office supplies itself, the audience over-indexes on Action figure (8.33×), Home Office (15.56×), Stationery (9.5×), and Google Maps (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Office supplies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.