A data profile of the people who buy, follow and care about Telecommuting in United States — modelled from more than twelve digital signal sources. Telecommuting has an estimated audience of 9,235,892 people in United States.
The average Telecommuting fan in United States is 42.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Google Drive, Mitch McConnell, Gmail, with strongest over-indexing on Google Drive (2.33× the country average).
Demographically, the Telecommuting audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Telecommuting fan in United States is more female, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the Telecommuting profile in United States.
60.6% are female, 39.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 42.4 |
| Estimated audience size | 9,235,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Telecommuting audience comes from United States.
| Country | Share |
|---|---|
| Japan | 20.2% |
| United States | 15.5% |
| United Kingdom | 5.0% |
Where the Telecommuting audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~300K | 1.84× | |
| 02 | California | ~1.5M | 1.55× | |
| 03 | New York | ~800K | 1.55× | |
| 04 | New Jersey | ~300K | 1.39× | |
| 05 | Texas | ~1M | 1.29× | |
| 06 | Kentucky | ~100K | 1.29× | |
| 07 | South Carolina | ~200K | 1.20× | |
| 08 | Virginia | ~300K | 1.16× | |
| 09 | Tennessee | ~200K | 1.16× | |
| 10 | Indiana | ~200K | 1.16× | |
| 11 | Georgia | ~300K | 1.15× | |
| 12 | Alabama | ~100K | 1.13× | |
| 13 | North Carolina | ~300K | 1.11× | |
| 14 | Washington | ~200K | 1.10× | |
| 15 | Mississippi | ~80K | 1.08× | |
| 16 | Washington, District of Columbia | ~30K | 1.07× | |
| 17 | Illinois | ~300K | 1.02× | |
| 18 | Idaho | ~50K | 1.00× | |
| 19 | Alaska | ~20K | 1.00× | |
| 20 | North Dakota | ~20K | 1.00× | |
| 21 | Louisiana | ~100K | 0.99× | |
| 22 | Maryland | ~200K | 0.98× | |
| 23 | Arkansas | ~70K | 0.97× | |
| 24 | New Mexico | ~40K | 0.97× | |
| 25 | South Dakota | ~20K | 0.97× | |
| 26 | Vermont | ~20K | 0.97× | |
| 27 | Florida | ~600K | 0.96× | |
| 28 | Minnesota | ~100K | 0.95× | |
| 29 | Oregon | ~100K | 0.95× | |
| 30 | Utah | ~80K | 0.95× | |
| 31 | Rhode Island | ~30K | 0.95× | |
| 32 | Nevada | ~80K | 0.94× | |
| 33 | Hawaii | ~40K | 0.94× | |
| 34 | Massachusetts | ~200K | 0.93× | |
| 35 | Wisconsin | ~100K | 0.93× | |
| 36 | Michigan | ~200K | 0.92× | |
| 37 | Missouri | ~100K | 0.92× | |
| 38 | Kansas | ~70K | 0.92× | |
| 39 | Delaware | ~20K | 0.92× | |
| 40 | Montana | ~20K | 0.92× | |
| 41 | Connecticut | ~80K | 0.91× | |
| 42 | Maine | ~30K | 0.91× | |
| 43 | Oklahoma | ~90K | 0.90× | |
| 44 | West Virginia | ~40K | 0.90× | |
| 45 | Iowa | ~70K | 0.89× | |
| 46 | New Hampshire | ~30K | 0.89× | |
| 47 | Pennsylvania | ~300K | 0.88× | |
| 48 | Nebraska | ~40K | 0.88× | |
| 49 | Colorado | ~100K | 0.84× | |
| 50 | Ohio | ~200K | 0.83× |
The strongest cross-interests of the Telecommuting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office supplies | Business & Career | 4.14× | ||
| 02 | Small office/home office | Business & Career | 3.38× | ||
| 03 | Enterprise Rent-A-Car | Cars & Mobility | 2.51× | ||
| 04 | Charles Schwab Corporation | Business & Career | 2.48× | ||
| 05 | Home business | Business & Career | 2.44× | ||
| 06 | Google Calendar | Internet & Social Media | 2.39× | ||
| 07 | Google Drive | Technology & Electronics | 2.33× | ||
| 08 | Psychology Today | Health | 1.91× | ||
| 09 | Database | Technology & Electronics | 1.87× | ||
| 10 | Gmail | Internet & Social Media | 1.76× | ||
| 11 | Google News | News | 1.74× | ||
| 12 | Anthropologie | Shopping | 1.74× | ||
| 13 | The Gilded Age | Movies & TV | 1.73× | ||
| 14 | Google Docs | Internet & Social Media | 1.70× | ||
| 15 | Mitch McConnell | Politics & Society | 1.61× | ||
| 16 | Nordstrom rack | Fashion & Accessoires | 1.61× | ||
| 17 | Staples Inc. | Business & Career | 1.61× | ||
| 18 | Yahoo! Finance | Business & Career | 1.59× | ||
| 19 | Educational technology | Business & Career | 1.59× | ||
| 20 | Chair | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.56× | |
| Design Affinity | PREMIUM | 1.38× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Extroversion | THRILL | 0.82× | |
| Tradition | CONSERVATISM | 0.92× |
Telecommuting has an estimated audience of 9,235,892 people in United States, concentrated in California and Texas.
60.6% of Telecommuting fans are female, 39.4% are male, with an average age of 42.4 years.
Telecommuting fans show strongest brand affinity for Google Drive (2.33×), Mitch McConnell (1.61×), and Gmail (1.76×) over the country average.
Telecommuting fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Telecommuting itself, the audience over-indexes on Mitch McConnell (1.61×), Gmail (1.76×), Enterprise Rent-A-Car (2.51×), and Google Docs (1.7×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Telecommuting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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