Small office/home office Audience in United States

Small office/home office has an estimated audience of 6,459,124 people in United States. 61.8% are female, 38.2% are male, average age 39.4. Top regions: New York, New Jersey, California. Top brand affinities: Home Office, Autism Awareness, Diabetes mellitus awareness, Office supplies, Planet Fitness.

The average Small office/home office fan in United States is 39.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Home Office, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Home Office (11.51× the country average). Demographically, the Small office/home office audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Small office/home office fans

Demographic split for Small office/home office audience in United States
MetricValue
Female61.8%
Male38.2%
Average age39.4
Estimated audience size6,459,124

Audience persona

The typical Small office/home office fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Home Office.

Top regions in United States

Top regions ranked by reach for Small office/home office in United States
RegionReachAffinity
New York4,844,34315.34×
New Jersey636,8393.88×
California506,6450.71×
Florida344,1450.79×
Texas299,2620.54×
Pennsylvania213,2720.98×
Georgia202,4861.02×
Michigan195,6731.16×
South Carolina133,5421.37×
Illinois128,8210.6×
Massachusetts126,9831×
North Carolina117,7740.61×
Ohio117,2960.59×
Connecticut103,4141.6×
Virginia99,8050.63×
Indiana80,6020.68×
Tennessee79,7500.62×
Maryland73,1880.66×
West Virginia71,9522.39×
Washington70,4850.54×
Arizona55,9260.42×
Missouri47,9510.46×
Colorado45,4450.45×
Oklahoma43,8940.61×
Alabama42,3140.47×
Louisiana40,9390.49×
Wisconsin38,2930.39×
Minnesota37,1690.4×
Oregon32,6800.44×
Kentucky31,7540.39×
Nevada31,3740.5×
New Hampshire30,3271.19×
Iowa30,0530.56×
Hawaii26,7890.96×
Utah25,4400.44×
Washington, District of Columbia22,5261.16×
Kansas19,4160.38×
Arkansas18,5080.35×
Mississippi14,5430.27×
Nebraska14,0440.43×
Rhode Island12,3620.6×
Delaware11,9880.67×
Maine11,5610.5×
Idaho9,9360.31×
New Mexico9,2360.29×
Montana9,1070.51×
Vermont5,7870.51×
South Dakota4,6370.31×
North Dakota4,4460.34×
Alaska3,8140.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Small office/home office audience
BrandAffinityCategory
Home Office11.51×Business & Career
Autism Awareness6.97×Health
Diabetes mellitus awareness4.8×Health
Office supplies8.29×Business & Career
Planet Fitness2.58×Sports
Singer-songwriter2.47×Music & Radio
Astro (Malaysian satellite television)12.65×Movies & TV
Diaper bag3.93×Kids & Family
Real property3.13×Home & Garden
Renovation2.38×Home & Garden
Microblogging4.88×Technology & Electronics
IKEA2.27×Home & Garden
Indeed.com2.09×Business & Career
Staples (Canada)2.61×Business & Career
Consumer Reports6.37×Business & Career
Urban Outfitters3.23×Shopping
Capital One1.94×Business & Career
MSN1.9×News
Single-family detached home5×Home & Garden
Airbnb1.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Small office/home office audience
TraitClusterScore
Design AffinityPREMIUM2.77
DIY MentalityTHRILL1.67
SustainabilityBALANCE1.64
Luxury OrientationPREMIUM1.56
Quality AwarenessPREMIUM1.53
Family OrientationCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Small office/home office
CountryShare
United States23.2%
Brazil13.7%
United Kingdom6.7%

See Small office/home office audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Small office/home office have in United States?

Small office/home office has an estimated audience of 6,459,124 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Small office/home office fans?

61.8% of Small office/home office fans are female, 38.2% are male, with an average age of 39.4 years.

Which brands do Small office/home office fans like most?

Small office/home office fans show strongest brand affinity for Home Office (11.51×), Autism Awareness (6.97×), and Diabetes mellitus awareness (4.8×) over the country average.

Where do Small office/home office fans live in United States?

Small office/home office fans in United States are most concentrated in New York (reach 4,844,343), New Jersey (reach 636,839), and California (reach 506,645). These three regions account for the largest share of the active audience.

What other brands do Small office/home office fans also like?

Beyond Small office/home office itself, the audience over-indexes on Autism Awareness (6.97×), Diabetes mellitus awareness (4.8×), Office supplies (8.29×), and Planet Fitness (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Small office/home office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.