Rascasse Audience Intelligence

Small office/home office Audience in United States

A data profile of the people who buy, follow and care about Small office/home office in United States — modelled from more than twelve digital signal sources. Small office/home office has an estimated audience of 6,459,124 people in United States.

#3202among Topic in United States#502in Business & Career

The average Small office/home office fan in United States is 39.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Home Office, Astro (Malaysian satellite television), IKEA, with strongest over-indexing on Home Office (9.74× the country average).

Demographically, the Small office/home office audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Small office/home office fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Home Office.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small office/home office profile in United States.

Audience size
6.5M
in United States
Gender
61.8%♀
38.2% male
Age
39.4
average years
Country rank
#5385
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small office/home office fans

61.8% are female, 38.2% are male, average age 39.4.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Small office/home office audience in United States
MetricValue
Female61.8%
Male38.2%
Average age39.4
Estimated audience size6,459,124
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Small office/home office audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Small office/home office audience comes from United States.

Worldwide audience distribution share by country for Small office/home office
CountryShare
United States23.2%
Brazil13.7%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small office/home office audience in United States is strongest.

Fig. 05

Top regions by affinity

Small office/home office fans by region: top regions in United States
#RegionReachAffinity×
01New York~5M19.94×
02New Jersey~700K4.30×
03West Virginia~80K2.55×
04South Carolina~100K1.43×
05Connecticut~80K1.29×
06Michigan~200K1.10×
07Pennsylvania~200K0.94×
08New Hampshire~20K0.94×
09Hawaii~20K0.90×
10Georgia~200K0.88×
11Washington, District of Columbia~20K0.82×
12Massachusetts~100K0.78×
13Delaware~10K0.69×
14Montana~10K0.62×
15Vermont~7K0.62×
16Rhode Island~10K0.60×
17Alaska~8K0.60×
18North Dakota~8K0.57×
19Maryland~60K0.55×
20South Dakota~8K0.55×
21California~400K0.53×
22Florida~200K0.53×
23Virginia~80K0.53×
24Oklahoma~40K0.52×
25Indiana~60K0.51×
26Iowa~30K0.51×
27Maine~10K0.51×
28Washington~60K0.50×
29North Carolina~90K0.48×
30Tennessee~60K0.47×
31Nebraska~20K0.46×
32Illinois~100K0.45×
33Ohio~90K0.44×
34Louisiana~40K0.44×
35Idaho~10K0.43×
36Alabama~40K0.42×
37Nevada~30K0.42×
38Texas~200K0.41×
39Arkansas~20K0.41×
40New Mexico~10K0.41×
41Utah~20K0.40×
42Mississippi~20K0.40×
43Kansas~20K0.40×
44Missouri~40K0.39×
45Colorado~40K0.39×
46Oregon~30K0.38×
47Minnesota~30K0.36×
48Kentucky~30K0.36×
49Wisconsin~30K0.35×
50Arizona~40K0.33×
Fig. 06

Affinity by region

Affinity by region — Small office/home office, United States
0.33×1.00×19.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small office/home office audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small office/home office audience
#·InterestCategoryAffinity×
01Astro (Malaysian satellite television)Movies & TV12.65×
02Computer deskHome & Garden12.65×
03Home OfficeBusiness & Career9.74×
04Office chairHome & Garden7.54×
05Consumer ReportsBusiness & Career6.51×
06Office suppliesBusiness & Career6.25×
07Single-family detached homeHome & Garden4.15×
08JollibeeFood & Beverages3.57×
09Real propertyHome & Garden2.76×
10Diaper bagKids & Family2.33×
11IKEAHome & Garden2.30×
12Luxury real estateBusiness & Career2.27×
13InnovationBusiness & Career2.07×
14RenovationHome & Garden1.92×
15The UPS StoreShopping1.82×
16Trader Joe'sShopping1.68×
17ApartmentBusiness & Career1.66×
18Indeed.comBusiness & Career1.66×
19AirbnbTravel & Leisure1.62×
20Planet FitnessSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small office/home office audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small office/home office audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.06×
IndulgenceJOY1.51×
DIY MentalityTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small office/home office audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
TraditionCONSERVATISM0.86×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small office/home office have in United States?

Small office/home office has an estimated audience of 6,459,124 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Small office/home office fans?

61.8% of Small office/home office fans are female, 38.2% are male, with an average age of 39.4 years.

03

Which brands do Small office/home office fans like most?

Small office/home office fans show strongest brand affinity for Home Office (9.74×), Astro (Malaysian satellite television) (12.65×), and IKEA (2.3×) over the country average.

04

Where do Small office/home office fans live in United States?

Small office/home office fans in United States are most concentrated in New York (reach ~5M), New Jersey (reach ~700K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Small office/home office fans also like?

Beyond Small office/home office itself, the audience over-indexes on Astro (Malaysian satellite television) (12.65×), IKEA (2.3×), Real property (2.76×), and Consumer Reports (6.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Small office/home office audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Small office/home office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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