Small office/home office Audience in Germany
Small office/home office has an estimated audience of 637,122 people in Germany. 52.2% are female, 47.8% are male, average age 38.3. Top brand affinities: Progressive rock, Artistic inspiration, Christmas Gift, Natural rubber, Inha University.
Top brand affinities include Progressive rock, Artistic inspiration, Christmas Gift, with strongest over-indexing on Progressive rock (3.06× the country average). Demographically, the Small office/home office audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Small office/home office fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 38.3 |
| Estimated audience size | 637,122 |
Audience persona
The typical Small office/home office fan in Germany is balanced, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.06× | Music & Radio |
| Artistic inspiration | 1.84× | Arts & Culture |
| Christmas Gift | 1.97× | Kids & Family |
| Natural rubber | 2.62× | Cars & Mobility |
| Inha University | 12.92× | Business & Career |
| Fatteh | 7.51× | Food & Beverages |
| Business English | 1.81× | Business & Career |
| Hypertext | 1.81× | Technology & Electronics |
| Golem | 1.97× | Technology & Electronics |
| Friedrich Gulda | 11.75× | Music & Radio |
| Cachorro | 2.08× | Pets & Animals |
| Inmotion | 5.67× | Technology & Electronics |
| Superior Hiking Trail | 5.94× | Travel & Leisure |
| Samanyolu Haber | 2.2× | Movies & TV |
| Volvo V60 | 2.2× | Cars & Mobility |
| Graham Greene (actor) | 1.8× | |
| Gilbert Burns (fighter) | 7.22× | Sports |
| Celtic punk | 3.75× | Music & Radio |
| Ipekyol | 1.79× | Shopping |
| McGregor, Iowa | 3.46× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.56 |
| Design Affinity | PREMIUM | 2.26 |
| Sustainability | BALANCE | 1.85 |
| DIY Mentality | THRILL | 1.74 |
| Quality Awareness | PREMIUM | 1.68 |
| Indulgence | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 13.7% |
| United Kingdom | 6.7% |
See Small office/home office audiences in other countries
- Small office/home office — United States
- Small office/home office — United Kingdom
- Small office/home office — France
- Small office/home office — Italy
- Small office/home office — Spain
- Small office/home office — Brazil
- Small office/home office — Japan
- Small office/home office — South Korea
- Small office/home office — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Small office/home office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.