Rascasse Audience Intelligence

Small office/home office Audience in Germany

Name: Small office/home office — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Small office/home office in Germany — modelled from more than twelve digital signal sources. Small office/home office has an estimated audience of 637,122 people in Germany.

#4084among Topic in Germany #757in Business & Career

The average Small office/home office fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love Actually, Telegram, Earth Day, with strongest over-indexing on Love Actually (18.71× the country average).

Demographically, the Small office/home office audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Small office/home office fan in Germany is balanced, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Love Actually.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small office/home office profile in Germany.

Audience size

637K

in Germany

Gender

52.2%♀

47.8% male

Age

38.3

average years

Country rank

#9605

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Small office/home office fans

52.2% are female, 47.8% are male, average age 38.3.

Fig. 02

Gender split

52.2%

Female

47.8%

Male

Demographic split for Small office/home office audience in Germany
Metric	Value
Female	52.2%
Male	47.8%
Average age	38.3
Estimated audience size	637,122

Fig. 03

Age distribution

Age distribution of the Small office/home office audience in Germany
Age bracket	Share	%
16-19		18%
20-29		23%
30-39		24%
40-49		20%
50+		15%

Fig. 04

Worldwide distribution

2.3%

of the worldwide Small office/home office audience comes from Germany.

Worldwide audience distribution share by country for Small office/home office
Country	Share
United States	23.2%
Brazil	13.7%
United Kingdom	6.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small office/home office audience in Germany is strongest.

Fig. 05

Top regions by affinity

Small office/home office fans by region: top regions in Germany
#	Region	Reach	×
01	Saarland	~20K	2.48×
02	Hamburg	~20K	1.27×
03	Berlin	~40K	1.25×
04	Schleswig-Holstein	~30K	1.17×
05	Rheinland-Pfalz	~30K	1.05×
06	Bayern	~100K	1.01×
07	Niedersachsen	~60K	0.97×
08	Baden-Württemberg	~80K	0.96×
09	Hessen	~50K	0.95×
10	Bremen	~5K	0.89×
11	Nordrhein-Westfalen	~100K	0.84×
12	Thüringen	~10K	0.80×
13	Brandenburg	~10K	0.72×
14	Mecklenburg-Vorpommern	~8K	0.69×
15	Sachsen	~20K	0.66×
16	Sachsen-Anhalt	~10K	0.66×

Affinity by region — Small office/home office, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small office/home office audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small office/home office audience
#	Interest	Category	×
01	Wales national football team	Sports	19.66×
02	Same-sex marriage	Kids & Family	19.64×
03	Love Actually	Movies & TV	18.71×
04	Earth Day	Politics & Society	17.27×
05	Scotland national football team	Sports	14.79×
06	Climate engineering	Business & Career	14.73×
07	International Olympic Committee	Sports	13.75×
08	Ramadan (calendar month)	Politics & Society	13.30×
09	Small Business Administration	Business & Career	12.21×
10	Sustainable business	Business & Career	12.09×
11	New Year's Eve	Home & Garden	11.16×
12	Transgenderism	Politics & Society	9.94×
13	Telegram	Internet & Social Media	9.64×
14	Trello	Internet & Social Media	8.85×
15	Bohemianism	Fashion & Accessoires	8.80×
16	Telecommuting	Business & Career	8.15×
17	Fundraising	Business & Career	6.78×
18	Ornamental plant	Home & Garden	4.81×
19	Real property	Home & Garden	4.46×
20	Tagesschau	Movies & TV	2.41×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small office/home office audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Small office/home office audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.91×
Quality Awareness	PREMIUM	1.69×
Need for Security	CONSERVATISM	1.60×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Small office/home office audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.00×
Tradition	CONSERVATISM	1.02×
Healthy Lifestyle	BALANCE	1.06×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Small office/home office have in Germany?

Small office/home office has an estimated audience of 637,122 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Small office/home office fans?

52.2% of Small office/home office fans are female, 47.8% are male, with an average age of 38.3 years.

Which brands do Small office/home office fans like most?

Small office/home office fans show strongest brand affinity for Love Actually (18.71×), Telegram (9.64×), and Earth Day (17.27×) over the country average.

Where do Small office/home office fans live in Germany?

Small office/home office fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Small office/home office fans also like?

Beyond Small office/home office itself, the audience over-indexes on Telegram (9.64×), Earth Day (17.27×), New Year's Eve (11.16×), and Wales national football team (19.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Small office/home office audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Small office/home office. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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