Bohemianism Audience in Germany
Bohemianism has an estimated audience of 1,938,528 people in Germany. 74.5% are female, 25.5% are male, average age 32.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bohemian style, Boho-chic, Gypsy style, Home Renovations, Landscape design.
The average Bohemianism fan in Germany is 32.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bohemian style, Boho-chic, Gypsy style, with strongest over-indexing on Bohemian style (22.33× the country average). Demographically, the Bohemianism audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bohemianism fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 32.8 |
| Estimated audience size | 1,938,528 |
Audience persona
The typical Bohemianism fan in Germany is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Bohemian style.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 467,760 | 1.5× |
| Nordrhein-Westfalen | 437,489 | 1.03× |
| Baden-Württemberg | 266,024 | 1.01× |
| Niedersachsen | 174,762 | 0.93× |
| Hessen | 166,902 | 1.13× |
| Berlin | 119,038 | 1.37× |
| Sachsen | 101,207 | 1.06× |
| Rheinland-Pfalz | 89,164 | 0.92× |
| Schleswig-Holstein | 62,084 | 0.89× |
| Hamburg | 54,512 | 1.24× |
| Brandenburg | 52,503 | 0.87× |
| Thüringen | 51,175 | 1.04× |
| Sachsen-Anhalt | 38,421 | 0.76× |
| Mecklenburg-Vorpommern | 26,242 | 0.71× |
| Saarland | 16,872 | 0.71× |
| Bremen | 15,404 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bohemian style | 22.33× | Fashion & Accessoires |
| Boho-chic | 16.99× | Fashion & Accessoires |
| Gypsy style | 23.06× | Fashion & Accessoires |
| Home Renovations | 8.42× | Home & Garden |
| Landscape design | 5.2× | Business & Career |
| Home decorating ideas | 5.52× | Home & Garden |
| Home Interior Design | 3.98× | Home & Garden |
| Decoration | 4.28× | Home & Garden |
| Handmade Crafts | 5.15× | Kids & Family |
| Vintage Store | 10.27× | Shopping |
| Home Interiors | 4.21× | Home & Garden |
| Flower child | 12.04× | Kids & Family |
| Cross-stitch | 6.33× | Home & Garden |
| Mid-century modern | 7.31× | Home & Garden |
| Sustainable fashion | 4.44× | Fashion & Accessoires |
| Pattern (sewing) | 4.36× | Home & Garden |
| Flower garden | 4.74× | Home & Garden |
| Organic horticulture | 5.65× | Food & Beverages |
| Home construction | 2.63× | Home & Garden |
| Landscaping | 3.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.78 |
| Tradition | CONSERVATISM | 1.71 |
| Individualism | JOY | 1.66 |
| Urban Lifestyle | OPEN | 1.63 |
| Creativity | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 6.3% |
| Australia | 4.9% |
See Bohemianism audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bohemianism have in Germany?
Bohemianism has an estimated audience of 1,938,528 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bohemianism fans?
74.5% of Bohemianism fans are female, 25.5% are male, with an average age of 32.8 years.
Which brands do Bohemianism fans like most?
Bohemianism fans show strongest brand affinity for Bohemian style (22.33×), Boho-chic (16.99×), and Gypsy style (23.06×) over the country average.
Where do Bohemianism fans live in Germany?
Bohemianism fans in Germany are most concentrated in Bayern (reach 467,760), Nordrhein-Westfalen (reach 437,489), and Baden-Württemberg (reach 266,024). These three regions account for the largest share of the active audience.
What other brands do Bohemianism fans also like?
Beyond Bohemianism itself, the audience over-indexes on Boho-chic (16.99×), Gypsy style (23.06×), Home Renovations (8.42×), and Landscape design (5.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bohemianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.