Rascasse Audience Intelligence

Bohemianism Audience in Germany

A data profile of the people who buy, follow and care about Bohemianism in Germany — modelled from more than twelve digital signal sources. Bohemianism has an estimated audience of 1,938,528 people in Germany.

#1994among Topic in Germany#191in Fashion & Accessoires

The average Bohemianism fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bohemian style, Boho-chic, Gypsy style, with strongest over-indexing on Bohemian style (22.33× the country average).

Demographically, the Bohemianism audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bohemianism fan in Germany is more female, around 32.8 years old, with strong Mindfulness tendencies and a notable affinity for Bohemian style.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bohemianism profile in Germany.

Audience size
1.9M
in Germany
Gender
74.5%♀
25.5% male
Age
32.8
average years
Country rank
#3474
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bohemianism fans

74.5% are female, 25.5% are male, average age 32.8.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Bohemianism audience in Germany
MetricValue
Female74.5%
Male25.5%
Average age32.8
Estimated audience size1,938,528
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Bohemianism audience in Germany
Age bracketShare%
16-1937%
20-2922%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Bohemianism audience comes from Germany.

Worldwide audience distribution share by country for Bohemianism
CountryShare
United States31.1%
United Kingdom6.3%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bohemianism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bohemianism fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.30×
02Bayern~400K1.24×
03Hamburg~50K1.19×
04Hessen~200K1.12×
05Thüringen~50K1.08×
06Sachsen~100K1.05×
07Nordrhein-Westfalen~400K1.04×
08Baden-Württemberg~300K1.01×
09Bremen~20K0.98×
10Rheinland-Pfalz~90K0.95×
11Niedersachsen~200K0.94×
12Schleswig-Holstein~60K0.92×
13Brandenburg~50K0.91×
14Sachsen-Anhalt~40K0.87×
15Saarland~20K0.86×
16Mecklenburg-Vorpommern~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Bohemianism, Germany
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bohemianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bohemianism audience
#·InterestCategoryAffinity×
01Gypsy styleFashion & Accessoires23.06×
02Bohemian styleFashion & Accessoires22.33×
03Boho-chicFashion & Accessoires16.99×
04Flower childKids & Family12.04×
05Vintage StoreShopping10.27×
06Home RenovationsHome & Garden8.42×
07Mid-century modernHome & Garden7.31×
08Cross-stitchHome & Garden6.33×
09Organic horticultureFood & Beverages5.65×
10Home decorating ideasHome & Garden5.52×
11Landscape designBusiness & Career5.20×
12Handmade CraftsKids & Family5.15×
13Flower gardenHome & Garden4.74×
14Sustainable fashionFashion & Accessoires4.44×
15Pattern (sewing)Home & Garden4.36×
16DecorationHome & Garden4.28×
17Home InteriorsHome & Garden4.21×
18Home Interior DesignHome & Garden3.98×
19LandscapingHome & Garden3.73×
20Home constructionHome & Garden2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bohemianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bohemianism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.40×
Design AffinityPREMIUM2.03×
Urban LifestyleOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bohemianism audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
PatriotismCONSERVATISM0.76×
Social Media UsageJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bohemianism have in Germany?

Bohemianism has an estimated audience of 1,938,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bohemianism fans?

74.5% of Bohemianism fans are female, 25.5% are male, with an average age of 32.8 years.

03

Which brands do Bohemianism fans like most?

Bohemianism fans show strongest brand affinity for Bohemian style (22.33×), Boho-chic (16.99×), and Gypsy style (23.06×) over the country average.

04

Where do Bohemianism fans live in Germany?

Bohemianism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bohemianism fans also like?

Beyond Bohemianism itself, the audience over-indexes on Boho-chic (16.99×), Gypsy style (23.06×), Home Renovations (8.42×), and Landscape design (5.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Bohemianism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bohemianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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