Gypsy style Audience in Germany
Gypsy style has an estimated audience of 1,063,885 people in Germany. 74.3% are female, 25.7% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bohemianism, Made in France, Boho-chic, Backyard, Shopping.
The average Gypsy style fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bohemianism, Made in France, Boho-chic, with strongest over-indexing on Bohemianism (21.33× the country average). Demographically, the Gypsy style audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Musical genre
Demographics of Gypsy style fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 34.3 |
| Estimated audience size | 1,063,885 |
Audience persona
The typical Gypsy style fan in Germany is more female, around 34.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bohemianism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,450 | 0.49× |
| Bayern | 106,955 | 0.63× |
| Baden-Württemberg | 56,661 | 0.39× |
| Hessen | 45,335 | 0.56× |
| Niedersachsen | 42,613 | 0.41× |
| Rheinland-Pfalz | 34,506 | 0.65× |
| Sachsen-Anhalt | 34,499 | 1.25× |
| Thüringen | 32,293 | 1.19× |
| Saarland | 30,555 | 2.34× |
| Brandenburg | 30,522 | 0.92× |
| Mecklenburg-Vorpommern | 30,091 | 1.48× |
| Bremen | 28,703 | 3.15× |
| Sachsen | 27,414 | 0.53× |
| Schleswig-Holstein | 26,983 | 0.71× |
| Berlin | 26,672 | 0.56× |
| Hamburg | 17,756 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bohemianism | 21.33× | Fashion & Accessoires |
| Made in France | 15.18× | Business & Career |
| Boho-chic | 9.75× | Fashion & Accessoires |
| Backyard | 6.96× | Home & Garden |
| Shopping | 2.07× | Shopping |
| Reading | 2.09× | Literature |
| Movies | 2.12× | Movies & TV |
| Clothing | 2.08× | Fashion & Accessoires |
| Design | 2.11× | Home & Garden |
| Personalisation | 7.46× | Home & Garden |
| Sewing machine | 5.47× | Home & Garden |
| Photography | 2.56× | Arts & Culture |
| Bohemian style | 7.84× | Fashion & Accessoires |
| Music | 1.89× | Business & Career |
| Crochet | 4.84× | Home & Garden |
| Houseplant | 4.74× | Home & Garden |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Beauty | 2.01× | Beauty & Wellness |
| Sewing | 4.02× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.37 |
| Design Affinity | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.81 |
| Individualism | JOY | 1.69 |
| Mindfulness | BALANCE | 1.68 |
| DIY Mentality | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 6.3% |
| Italy | 5.9% |
See Gypsy style audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Gypsy style have in Germany?
Gypsy style has an estimated audience of 1,063,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gypsy style fans?
74.3% of Gypsy style fans are female, 25.7% are male, with an average age of 34.3 years.
Which brands do Gypsy style fans like most?
Gypsy style fans show strongest brand affinity for Bohemianism (21.33×), Made in France (15.18×), and Boho-chic (9.75×) over the country average.
Where do Gypsy style fans live in Germany?
Gypsy style fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,450), Bayern (reach 106,955), and Baden-Württemberg (reach 56,661). These three regions account for the largest share of the active audience.
What other brands do Gypsy style fans also like?
Beyond Gypsy style itself, the audience over-indexes on Made in France (15.18×), Boho-chic (9.75×), Backyard (6.96×), and Shopping (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gypsy style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.