Rascasse Audience Intelligence

Gypsy style Audience in Germany

A data profile of the people who buy, follow and care about Gypsy style in Germany — modelled from more than twelve digital signal sources. Gypsy style has an estimated audience of 1,063,885 people in Germany.

#3019among Topic in Germany#337in Fashion & Accessoires

The average Gypsy style fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bohemianism, Made in France, Boho-chic, with strongest over-indexing on Bohemianism (21.33× the country average).

Demographically, the Gypsy style audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gypsy style fan in Germany is more female, around 34.3 years old, with strong Individualism tendencies and a notable affinity for Bohemianism.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gypsy style profile in Germany.

Audience size
1.1M
in Germany
Gender
74.3%♀
25.7% male
Age
34.3
average years
Country rank
#6167
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gypsy style fans

74.3% are female, 25.7% are male, average age 34.3.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Gypsy style audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age34.3
Estimated audience size1,063,885
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Gypsy style audience in Germany
Age bracketShare%
16-1930%
20-2923%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Gypsy style audience comes from Germany.

Worldwide audience distribution share by country for Gypsy style
CountryShare
United States30.3%
United Kingdom6.3%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gypsy style audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gypsy style fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.39×
02Saarland~20K1.26×
03Mecklenburg-Vorpommern~20K1.09×
04Sachsen-Anhalt~30K1.05×
05Thüringen~30K1.03×
06Brandenburg~30K0.98×
07Schleswig-Holstein~40K0.95×
08Hamburg~20K0.95×
09Rheinland-Pfalz~50K0.93×
10Sachsen~50K0.92×
11Berlin~40K0.89×
12Niedersachsen~90K0.86×
13Hessen~70K0.86×
14Bayern~100K0.82×
15Baden-Württemberg~100K0.82×
16Nordrhein-Westfalen~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Gypsy style, Germany
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gypsy style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gypsy style audience
#·InterestCategoryAffinity×
01BohemianismFashion & Accessoires21.33×
02Made in FranceBusiness & Career15.18×
03Boho-chicFashion & Accessoires9.75×
04Bohemian styleFashion & Accessoires7.84×
05PersonalisationHome & Garden7.46×
06BackyardHome & Garden6.96×
07Sewing machineHome & Garden5.47×
08CrochetHome & Garden4.84×
09HouseplantHome & Garden4.74×
10SewingHome & Garden4.02×
11PhotographyArts & Culture2.56×
12MoviesMovies & TV2.12×
13DesignHome & Garden2.11×
14ReadingLiterature2.09×
15ClothingFashion & Accessoires2.08×
16ShoppingShopping2.07×
17BeautyBeauty & Wellness2.01×
18Consumer electronicsTechnology & Electronics1.94×
19MusicBusiness & Career1.89×
20FoodFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gypsy style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gypsy style audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.85×
MindfulnessBALANCE2.76×
Design AffinityPREMIUM2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gypsy style audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
PatriotismCONSERVATISM1.02×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gypsy style have in Germany?

Gypsy style has an estimated audience of 1,063,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gypsy style fans?

74.3% of Gypsy style fans are female, 25.7% are male, with an average age of 34.3 years.

03

Which brands do Gypsy style fans like most?

Gypsy style fans show strongest brand affinity for Bohemianism (21.33×), Made in France (15.18×), and Boho-chic (9.75×) over the country average.

04

Where do Gypsy style fans live in Germany?

Gypsy style fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gypsy style fans also like?

Beyond Gypsy style itself, the audience over-indexes on Made in France (15.18×), Boho-chic (9.75×), Backyard (6.96×), and Shopping (2.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Gypsy style audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gypsy style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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