Boho-chic Audience in Germany
Boho-chic has an estimated audience of 3,161,421 people in Germany. 79.2% are female, 20.8% are male, average age 36.6. Top brand affinities: Home shopping, Hugendubel, Bohemianism, Crochet, Knitting.
Top brand affinities include Home shopping, Hugendubel, Bohemianism, with strongest over-indexing on Home shopping (5.54× the country average). Demographically, the Boho-chic audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Category: Fashion & Accessoires · Type: Topic
Demographics of Boho-chic fans
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 36.6 |
| Estimated audience size | 3,161,421 |
Audience persona
The typical Boho-chic fan in Germany is more female, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Home shopping.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home shopping | 5.54× | Shopping |
| Hugendubel | 3.56× | Shopping |
| Bohemianism | 5.57× | Fashion & Accessoires |
| Crochet | 3.27× | Home & Garden |
| Knitting | 2.73× | Home & Garden |
| Sewing | 2.78× | Home & Garden |
| Flower bouquet | 2.97× | Home & Garden |
| Little Women | 12.06× | Movies & TV |
| Pattern (sewing) | 3.41× | Home & Garden |
| Sewing machine | 3.17× | Home & Garden |
| Etsy | 2.46× | Fashion & Accessoires |
| Handicraft | 1.8× | Home & Garden |
| Home Interiors | 2.73× | Home & Garden |
| H&M | 1.53× | Shopping |
| Gala | 1.6× | News |
| Gift shop | 2.49× | Home & Garden |
| Houseplant | 2.65× | Home & Garden |
| Primark | 1.92× | Shopping |
| Toddler | 2× | Kids & Family |
| Yarn | 2.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.17 |
| DIY Mentality | THRILL | 1.9 |
| Design Affinity | PREMIUM | 1.87 |
| Creativity | OPEN | 1.72 |
| Individualism | JOY | 1.64 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| China | 6.5% |
| Italy | 6.0% |
See Boho-chic audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boho-chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.