Little Women Audience in Germany

Little Women has an estimated audience of 320,208 people in Germany. 70.2% are female, 29.8% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jules Verne, The Hobbit, Thomas Mann, Ernest Hemingway, Big Little Lies (TV series).

The average Little Women fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jules Verne, The Hobbit, Thomas Mann, with strongest over-indexing on Jules Verne (185.21× the country average). Demographically, the Little Women audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Little Women fans

Demographic split for Little Women audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age35.5
Estimated audience size320,208

Audience persona

The typical Little Women fan in Germany is more female, around 35.5 years old, with strong Pet Ownership tendencies and a notable affinity for Jules Verne.

Top regions in Germany

Top regions ranked by reach for Little Women in Germany
RegionReachAffinity
Nordrhein-Westfalen72,7531.04×
Bayern52,1541.01×
Baden-Württemberg43,9351.01×
Niedersachsen31,3091.01×
Hessen26,8231.1×
Berlin19,3541.35×
Sachsen16,0561.02×
Rheinland-Pfalz15,3480.96×
Schleswig-Holstein12,0421.05×
Brandenburg9,2360.93×
Hamburg8,1271.12×
Thüringen7,3560.9×
Sachsen-Anhalt6,9770.84×
Mecklenburg-Vorpommern5,3390.87×
Bremen2,9171.07×
Saarland2,8550.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Women audience
BrandAffinityCategory
Jules Verne185.21×Literature
The Hobbit76.29×Movies & TV
Thomas Mann67.93×Literature
Ernest Hemingway94.54×Literature
Big Little Lies (TV series)42.96×Movies & TV
Once Upon a Time (TV series)24.51×Movies & TV
Kristen Bell20×Movies & TV
Anthony Hopkins15.74×Movies & TV
Psychological horror20.7×Health
This Is Us (TV series)20×Movies & TV
Yvonne Strahovski20×Movies & TV
The L Word38.46×Movies & TV
The Man in the High Castle (TV series)20×Movies & TV
Harry Potter1.96×Movies & TV
Clint Eastwood6.08×Movies & TV
Simon Beckett20.2×Literature
Taraji P. Henson20×Movies & TV
Revenge (TV series)14.3×Movies & TV
YouTube Red20×Movies & TV
Ken Follett14.11×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Women audience
TraitClusterScore
Pet OwnershipJOY1.57
Sports ActivityPOWER1.45
Urban LifestyleOPEN1.44
TraditionCONSERVATISM1.35
SustainabilityBALANCE1.34
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Little Women
CountryShare
United States39.3%
United Kingdom8.6%
Brazil6.0%

See Little Women audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does Little Women have in Germany?

Little Women has an estimated audience of 320,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Little Women fans?

70.2% of Little Women fans are female, 29.8% are male, with an average age of 35.5 years.

Which brands do Little Women fans like most?

Little Women fans show strongest brand affinity for Jules Verne (185.21×), The Hobbit (76.29×), and Thomas Mann (67.93×) over the country average.

Where do Little Women fans live in Germany?

Little Women fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,753), Bayern (reach 52,154), and Baden-Württemberg (reach 43,935). These three regions account for the largest share of the active audience.

What other brands do Little Women fans also like?

Beyond Little Women itself, the audience over-indexes on The Hobbit (76.29×), Thomas Mann (67.93×), Ernest Hemingway (94.54×), and Big Little Lies (TV series) (42.96×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Little Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.