Rascasse Audience Intelligence

Little Women Audience in Germany

A data profile of the people who buy, follow and care about Little Women in Germany — modelled from more than twelve digital signal sources. Little Women has an estimated audience of 313,879 people in Germany.

#1007among Movie / TV Show / Series in Germany#2805in Movies & TV

The average Little Women fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Hobbit, Thomas Mann, Ernest Hemingway, with strongest over-indexing on The Hobbit (100.17× the country average).

Demographically, the Little Women audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Little Women fan in Germany is more female, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for The Hobbit.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Women profile in Germany.

Audience size
314K
in Germany
Gender
70.2%♀
29.8% male
Age
35.5
average years
Country rank
#16750
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Women viewers

70.2% are female, 29.8% are male, average age 35.5.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Little Women audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age35.5
Estimated audience size313,879
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Little Women audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4921%
50+10%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Little Women audience comes from Germany.

Worldwide audience distribution share by country for Little Women
CountryShare
United States38.4%
United Kingdom8.3%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Women audience in Germany is strongest.

Fig. 05

Top regions by affinity

Little Women fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.27×
02Hamburg~8K1.12×
03Hessen~30K1.08×
04Bremen~3K1.08×
05Schleswig-Holstein~10K1.05×
06Nordrhein-Westfalen~70K1.02×
07Sachsen~20K1.02×
08Bayern~50K1.00×
09Niedersachsen~30K1.00×
10Baden-Württemberg~40K0.99×
11Rheinland-Pfalz~20K0.96×
12Brandenburg~9K0.94×
13Thüringen~8K0.94×
14Mecklenburg-Vorpommern~6K0.92×
15Sachsen-Anhalt~7K0.87×
16Saarland~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Little Women, Germany
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Women audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Women audience
#·InterestCategoryAffinity×
01The HobbitMovies & TV100.17×
02Ernest HemingwayLiterature91.16×
03Thomas MannLiterature65.30×
04Big Little Lies (TV series)Movies & TV54.64×
05Psychological horrorHealth25.01×
06Once Upon a Time (TV series)Movies & TV23.55×
07Yvonne StrahovskiMovies & TV20.00×
08This Is Us (TV series)Movies & TV20.00×
09The Man in the High Castle (TV series)Movies & TV20.00×
10Taraji P. HensonMovies & TV20.00×
11Kristen BellMovies & TV19.71×
12Dan AykroydMovies & TV17.82×
13Revenge (TV series)Movies & TV15.68×
14Anthony HopkinsMovies & TV12.37×
15Boho-chicFashion & Accessoires12.06×
16Meryl StreepMovies & TV11.86×
17Jensen AcklesMovies & TV9.99×
18Christoph WaltzMovies & TV7.94×
19HugendubelShopping3.90×
20Harry PotterMovies & TV2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Women audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Women audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
TraditionCONSERVATISM1.49×
ExtroversionTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Women audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
DIY MentalityTHRILL0.79×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Women have in Germany?

Little Women has an estimated audience of 313,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Little Women viewers?

70.2% of Little Women fans are female, 29.8% are male, with an average age of 35.5 years.

03

Which brands do Little Women fans like most?

Little Women fans show strongest brand affinity for The Hobbit (100.17×), Thomas Mann (65.3×), and Ernest Hemingway (91.16×) over the country average.

04

Where do Little Women fans live in Germany?

Little Women fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Little Women fans also like?

Beyond Little Women itself, the audience over-indexes on Thomas Mann (65.3×), Ernest Hemingway (91.16×), Big Little Lies (TV series) (54.64×), and Boho-chic (12.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Little Women audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Little Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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