Little Women Audience in Germany
Little Women has an estimated audience of 320,208 people in Germany. 70.2% are female, 29.8% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Guédelon Castle, Rossmann, Huck (magazine), Strategic human resource planning, Loincloth.
The average Little Women fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Guédelon Castle, Rossmann, Huck (magazine), with strongest over-indexing on Guédelon Castle (38.46× the country average). Demographically, the Little Women audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Little Women fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 35.5 |
| Estimated audience size | 320,208 |
Audience persona
The typical Little Women fan in Germany is more female, around 35.5 years old, with strong Pet Ownership tendencies and a notable affinity for Guédelon Castle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,753 | 1.04× |
| Bayern | 52,154 | 1.01× |
| Baden-Württemberg | 43,935 | 1.01× |
| Niedersachsen | 31,309 | 1.01× |
| Hessen | 26,823 | 1.1× |
| Berlin | 19,354 | 1.35× |
| Sachsen | 16,056 | 1.02× |
| Rheinland-Pfalz | 15,348 | 0.96× |
| Schleswig-Holstein | 12,042 | 1.05× |
| Brandenburg | 9,236 | 0.93× |
| Hamburg | 8,127 | 1.12× |
| Thüringen | 7,356 | 0.9× |
| Sachsen-Anhalt | 6,977 | 0.84× |
| Mecklenburg-Vorpommern | 5,339 | 0.87× |
| Bremen | 2,917 | 1.07× |
| Saarland | 2,855 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guédelon Castle | 38.46× | Travel & Leisure |
| Rossmann | 2.3× | Shopping |
| Huck (magazine) | 20× | Internet & Social Media |
| Strategic human resource planning | 20× | Business & Career |
| Loincloth | 4.2× | Fashion & Accessoires |
| Mechanic | 2.85× | Cars & Mobility |
| FK Gostivar | 67.93× | Sports |
| Ho, Ghana | 5.1× | Travel & Leisure |
| Progressive rock | 1.75× | Music & Radio |
| Este, Veneto | 2.5× | Travel & Leisure |
| The Nice Guys | 5.13× | Movies & TV |
| Gostivar Municipality | 24.51× | Travel & Leisure |
| National Paralympic Committee | 7.24× | Sports |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Handmade Gifts | 1.5× | Kids & Family |
| Grace Slick | 6.56× | Music & Radio |
| Jiraiya | 20× | Literature |
| Kodi (software) | 1.83× | Technology & Electronics |
| Wok | 3.6× | Food & Beverages |
| Footloose (1984 film) | 3.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| Sports Activity | POWER | 1.45 |
| Urban Lifestyle | OPEN | 1.44 |
| Tradition | CONSERVATISM | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Early Adopter Mentality | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| United Kingdom | 8.6% |
| Brazil | 6.0% |
See Little Women audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Little Women have in Germany?
Little Women has an estimated audience of 320,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Little Women fans?
70.2% of Little Women fans are female, 29.8% are male, with an average age of 35.5 years.
Which brands do Little Women fans like most?
Little Women fans show strongest brand affinity for Guédelon Castle (38.46×), Rossmann (2.3×), and Huck (magazine) (20×) over the country average.
Where do Little Women fans live in Germany?
Little Women fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,753), Bayern (reach 52,154), and Baden-Württemberg (reach 43,935). These three regions account for the largest share of the active audience.
What other brands do Little Women fans also like?
Beyond Little Women itself, the audience over-indexes on Rossmann (2.3×), Huck (magazine) (20×), Strategic human resource planning (20×), and Loincloth (4.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Little Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.