Thomas Mann Audience in Germany
Thomas Mann has an estimated audience of 905,029 people in Germany. 60.9% are female, 39.1% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Graham Greene, Voltaire, Harper Lee, King Lear, Little Women.
The average Thomas Mann fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Graham Greene, Voltaire, Harper Lee, with strongest over-indexing on Graham Greene (123.65× the country average). Demographically, the Thomas Mann audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Thomas Mann fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 35.5 |
| Estimated audience size | 905,029 |
Audience persona
The typical Thomas Mann fan in Germany is more female, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Graham Greene.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,317 | 0.93× |
| Bayern | 151,487 | 1.04× |
| Baden-Württemberg | 118,625 | 0.96× |
| Niedersachsen | 83,054 | 0.94× |
| Hessen | 67,632 | 0.98× |
| Berlin | 54,311 | 1.34× |
| Sachsen | 47,146 | 1.06× |
| Schleswig-Holstein | 42,776 | 1.32× |
| Rheinland-Pfalz | 39,622 | 0.87× |
| Hamburg | 26,557 | 1.3× |
| Brandenburg | 23,285 | 0.83× |
| Thüringen | 22,524 | 0.98× |
| Sachsen-Anhalt | 19,674 | 0.84× |
| Mecklenburg-Vorpommern | 16,879 | 0.98× |
| Saarland | 8,249 | 0.74× |
| Bremen | 6,886 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene | 123.65× | Literature |
| Voltaire | 92.54× | Literature |
| Harper Lee | 196.49× | Literature |
| King Lear | 193.18× | |
| Little Women | 65.3× | Movies & TV |
| Macbeth | 181.64× | Literature |
| Othello | 98.35× | Arts & Culture |
| Emily Brontë | 82.34× | Literature |
| Leo Tolstoy | 94.9× | Literature |
| The Tempest | 174.4× | Literature |
| Jules Verne | 56.72× | Literature |
| Charlie Chaplin | 25.72× | Movies & TV |
| Pride and Prejudice | 30.08× | Movies & TV |
| Jack Kerouac | 132.26× | Literature |
| Anna Karenina | 51.86× | Literature |
| Diy Craft Projects | 22.86× | Home & Garden |
| Albert Camus | 58.18× | Literature |
| J. D. Salinger | 195× | Literature |
| George Orwell | 41.14× | Literature |
| Ernest Hemingway | 47.09× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.05 |
| Individualism | JOY | 1.54 |
| Sustainability | BALANCE | 1.46 |
| Community Orientation | OPEN | 1.44 |
| Spirituality | BALANCE | 1.38 |
| Early Adopter Mentality | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.4% |
| Italy | 11.5% |
| United States | 6.1% |
See Thomas Mann audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does Thomas Mann have in Germany?
Thomas Mann has an estimated audience of 905,029 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thomas Mann fans?
60.9% of Thomas Mann fans are female, 39.1% are male, with an average age of 35.5 years.
Which brands do Thomas Mann fans like most?
Thomas Mann fans show strongest brand affinity for Graham Greene (123.65×), Voltaire (92.54×), and Harper Lee (196.49×) over the country average.
Where do Thomas Mann fans live in Germany?
Thomas Mann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,317), Bayern (reach 151,487), and Baden-Württemberg (reach 118,625). These three regions account for the largest share of the active audience.
What other brands do Thomas Mann fans also like?
Beyond Thomas Mann itself, the audience over-indexes on Voltaire (92.54×), Harper Lee (196.49×), King Lear (193.18×), and Little Women (65.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thomas Mann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.