Rascasse Audience Intelligence

Thomas Mann Audience in Germany

A data profile of the people who buy, follow and care about Thomas Mann in Germany — modelled from more than twelve digital signal sources. Thomas Mann has an estimated audience of 707,186 people in Germany.

#18among Author in Germany#1476among Person in Germany#145in Literature

The average Thomas Mann fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Graham Greene, Harper Lee, Voltaire, with strongest over-indexing on Graham Greene (123.65× the country average).

Demographically, the Thomas Mann audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thomas Mann fan in Germany is more female, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Graham Greene.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomas Mann profile in Germany.

Audience size
707K
in Germany
Gender
60.9%♀
39.1% male
Age
35.5
average years
Country rank
#8787
Person in Germany
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thomas Mann fans

60.9% are female, 39.1% are male, average age 35.5.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Thomas Mann audience in Germany
MetricValue
Female60.9%
Male39.1%
Average age35.5
Estimated audience size707,186
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Thomas Mann audience in Germany
Age bracketShare%
16-1925%
20-2927%
30-3920%
40-4916%
50+13%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Thomas Mann audience comes from Germany.

Worldwide audience distribution share by country for Thomas Mann
CountryShare
Germany35.1%
Italy11.6%
United States6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas Mann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thomas Mann fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.30×
02Berlin~50K1.27×
03Hamburg~30K1.23×
04Sachsen~50K1.06×
05Bayern~200K1.03×
06Mecklenburg-Vorpommern~20K1.02×
07Thüringen~20K1.00×
08Bremen~8K0.98×
09Niedersachsen~80K0.95×
10Hessen~60K0.94×
11Baden-Württemberg~100K0.93×
12Nordrhein-Westfalen~200K0.89×
13Rheinland-Pfalz~40K0.88×
14Brandenburg~20K0.88×
15Sachsen-Anhalt~20K0.88×
16Saarland~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Thomas Mann, Germany
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas Mann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas Mann audience
#·InterestCategoryAffinity×
01Harper LeeLiterature196.49×
02J. D. SalingerLiterature195.00×
03King LearFictional Character193.18×
04MacbethLiterature181.64×
05The TempestLiterature174.40×
06Jack KerouacLiterature132.26×
07Graham GreeneLiterature123.65×
08OthelloArts & Culture98.35×
09VoltaireLiterature92.54×
10Emily BrontëLiterature82.34×
11Little WomenMovies & TV65.30×
12Albert CamusLiterature58.18×
13Jules VerneLiterature56.72×
14Anna KareninaLiterature51.86×
15Ernest HemingwayLiterature47.09×
16EragonMovies & TV44.77×
17George OrwellLiterature41.14×
18Pride and PrejudiceMovies & TV30.08×
19Charlie ChaplinMovies & TV25.72×
20Diy Craft ProjectsHome & Garden22.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas Mann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas Mann audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.39×
Luxury OrientationPREMIUM1.28×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas Mann audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.94×
Need for SecurityCONSERVATISM1.01×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thomas Mann have in Germany?

Thomas Mann has an estimated audience of 707,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thomas Mann fans?

60.9% of Thomas Mann fans are female, 39.1% are male, with an average age of 35.5 years.

03

Which brands do Thomas Mann fans like most?

Thomas Mann fans show strongest brand affinity for Graham Greene (123.65×), Harper Lee (196.49×), and Voltaire (92.54×) over the country average.

04

Where do Thomas Mann fans live in Germany?

Thomas Mann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas Mann fans also like?

Beyond Thomas Mann itself, the audience over-indexes on Harper Lee (196.49×), Voltaire (92.54×), King Lear (193.18×), and Macbeth (181.64×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Thomas Mann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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