Anna Karenina Audience in Germany
Anna Karenina has an estimated audience of 235,769 people in Germany. 69.6% are female, 30.4% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jules Verne, Thomas Mann, Ernest Hemingway, The Hobbit, Psychological horror.
The average Anna Karenina fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jules Verne, Thomas Mann, Ernest Hemingway, with strongest over-indexing on Jules Verne (155.42× the country average). Demographically, the Anna Karenina audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Anna Karenina fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 41.1 |
| Estimated audience size | 235,769 |
Audience persona
The typical Anna Karenina fan in Germany is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Jules Verne.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,005 | 1.01× |
| Bayern | 39,780 | 1.05× |
| Baden-Württemberg | 34,988 | 1.09× |
| Hessen | 21,783 | 1.21× |
| Niedersachsen | 20,379 | 0.89× |
| Berlin | 17,620 | 1.67× |
| Sachsen | 11,571 | 1× |
| Rheinland-Pfalz | 10,432 | 0.88× |
| Schleswig-Holstein | 8,089 | 0.96× |
| Hamburg | 7,022 | 1.32× |
| Brandenburg | 6,221 | 0.85× |
| Thüringen | 4,905 | 0.82× |
| Sachsen-Anhalt | 4,560 | 0.75× |
| Mecklenburg-Vorpommern | 3,679 | 0.82× |
| Saarland | 2,197 | 0.76× |
| Bremen | 1,882 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jules Verne | 155.42× | Literature |
| Thomas Mann | 57.28× | Literature |
| Ernest Hemingway | 109.01× | Literature |
| The Hobbit | 41.76× | Movies & TV |
| Psychological horror | 17.28× | Health |
| Jim Morrison | 20× | Music & Radio |
| Ken Follett | 20.01× | Literature |
| The Nanny | 16.94× | Movies & TV |
| Firefly (airline) | 17.74× | Travel & Leisure |
| Hugendubel | 5.04× | Shopping |
| Buy to let | 20× | Home & Garden |
| Dan Brown | 14.91× | Literature |
| Virginia Woolf | 20× | Literature |
| Harry Potter | 1.85× | Movies & TV |
| Simon Beckett | 18.54× | Literature |
| Jojo Moyes | 20× | Literature |
| Auto Bild | 7.67× | Cars & Mobility |
| Pets | 1.68× | Pets & Animals |
| Sebastian Fitzek | 7.23× | Literature |
| Albert Camus | 20× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.32 |
| Community Orientation | OPEN | 1.29 |
| Tradition | CONSERVATISM | 1.29 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 8.7% |
| Italy | 7.8% |
See Anna Karenina audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does Anna Karenina have in Germany?
Anna Karenina has an estimated audience of 235,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anna Karenina fans?
69.6% of Anna Karenina fans are female, 30.4% are male, with an average age of 41.1 years.
Which brands do Anna Karenina fans like most?
Anna Karenina fans show strongest brand affinity for Jules Verne (155.42×), Thomas Mann (57.28×), and Ernest Hemingway (109.01×) over the country average.
Where do Anna Karenina fans live in Germany?
Anna Karenina fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,005), Bayern (reach 39,780), and Baden-Württemberg (reach 34,988). These three regions account for the largest share of the active audience.
What other brands do Anna Karenina fans also like?
Beyond Anna Karenina itself, the audience over-indexes on Thomas Mann (57.28×), Ernest Hemingway (109.01×), The Hobbit (41.76×), and Psychological horror (17.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anna Karenina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.