Rascasse Audience Intelligence

Anna Karenina Audience in Germany

A data profile of the people who buy, follow and care about Anna Karenina in Germany — modelled from more than twelve digital signal sources. Anna Karenina has an estimated audience of 232,994 people in Germany.

#126among Book / Manga / Comic in Germany#396in Literature

The average Anna Karenina fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jules Verne, The Hobbit, Ernest Hemingway, with strongest over-indexing on Jules Verne (125.85× the country average).

Demographically, the Anna Karenina audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Anna Karenina fan in Germany is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Jules Verne.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anna Karenina profile in Germany.

Audience size
233K
in Germany
Gender
69.6%♀
30.4% male
Age
41.1
average years
Country rank
#20604
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anna Karenina fans

69.6% are female, 30.4% are male, average age 41.1.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Anna Karenina audience in Germany
MetricValue
Female69.6%
Male30.4%
Average age41.1
Estimated audience size232,994
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Anna Karenina audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Anna Karenina audience comes from Germany.

Worldwide audience distribution share by country for Anna Karenina
CountryShare
United States20.1%
Brazil7.8%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anna Karenina audience in Germany is strongest.

Fig. 05

Top regions by affinity

Anna Karenina fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.60×
02Hamburg~7K1.24×
03Hessen~20K1.18×
04Baden-Württemberg~30K1.05×
05Bremen~2K1.02×
06Bayern~40K1.01×
07Sachsen~10K1.01×
08Nordrhein-Westfalen~50K0.99×
09Schleswig-Holstein~8K0.95×
10Brandenburg~7K0.91×
11Rheinland-Pfalz~10K0.90×
12Niedersachsen~20K0.89×
13Mecklenburg-Vorpommern~4K0.88×
14Thüringen~5K0.86×
15Sachsen-Anhalt~5K0.81×
16Saarland~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Anna Karenina, Germany
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anna Karenina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anna Karenina audience
#·InterestCategoryAffinity×
01Jules VerneLiterature125.85×
02Ernest HemingwayLiterature106.16×
03The HobbitMovies & TV57.81×
04Thomas MannLiterature51.86×
05Psychological horrorHealth22.01×
06Jim MorrisonMusic & Radio20.00×
07Buy to letHome & Garden20.00×
08Virginia WoolfLiterature20.00×
09Jojo MoyesLiterature20.00×
10Simon BeckettLiterature16.69×
11The NannyMovies & TV14.81×
12The HangoverMovies & TV12.86×
13HugendubelShopping11.51×
14Malcolm in the MiddleMovies & TV10.94×
15Sebastian FitzekLiterature9.41×
16CherMusic & Radio6.41×
17Nelly FurtadoMusic & Radio6.32×
18Downton AbbeyMovies & TV5.87×
19NewsletterTechnology & Electronics4.33×
20BooksellingLiterature3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anna Karenina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anna Karenina audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.54×
Convenience OrientationPREMIUM1.44×
SpiritualityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anna Karenina audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Luxury OrientationPREMIUM0.72×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anna Karenina have in Germany?

Anna Karenina has an estimated audience of 232,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Anna Karenina fans?

69.6% of Anna Karenina fans are female, 30.4% are male, with an average age of 41.1 years.

03

Which brands do Anna Karenina fans like most?

Anna Karenina fans show strongest brand affinity for Jules Verne (125.85×), The Hobbit (57.81×), and Ernest Hemingway (106.16×) over the country average.

04

Where do Anna Karenina fans live in Germany?

Anna Karenina fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Anna Karenina fans also like?

Beyond Anna Karenina itself, the audience over-indexes on The Hobbit (57.81×), Ernest Hemingway (106.16×), Thomas Mann (51.86×), and Hugendubel (11.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Anna Karenina audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anna Karenina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →