Rascasse Audience Intelligence

The Hangover Audience in Germany

A data profile of the people who buy, follow and care about The Hangover in Germany — modelled from more than twelve digital signal sources. The Hangover has an estimated audience of 535,243 people in Germany.

The average The Hangover fan in Germany is 27.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kung Fu Hustle, The Hangover Part III, A Million Ways to Die in the West, with strongest over-indexing on Kung Fu Hustle (459.69× the country average).

Demographically, the The Hangover audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Hangover fan in Germany is balanced, around 27.6 years old, with strong Patriotism tendencies and a notable affinity for Kung Fu Hustle.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hangover profile in Germany.

Audience size
535K
in Germany
Gender
50.4%
49.6% male
Age
27.6
average years
Country rank
#11098
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hangover viewers

50.4% are female, 49.6% are male, average age 27.6.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for The Hangover audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age27.6
Estimated audience size535,243
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the The Hangover audience in Germany
Age bracketShare%
16-1958%
20-2918%
30-3910%
40-498%
50+6%
Fig. 04

Worldwide distribution

5.9%

of the worldwide The Hangover audience comes from Germany.

Worldwide audience distribution share by country for The Hangover
CountryShare
United States37.4%
Germany5.9%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hangover audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Hangover fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.14×
02Bayern~90K1.09×
03Nordrhein-Westfalen~100K1.08×
04Hamburg~10K1.08×
05Niedersachsen~50K1.07×
06Baden-Württemberg~70K1.06×
07Sachsen~30K1.06×
08Rheinland-Pfalz~30K0.99×
09Berlin~20K0.99×
10Bremen~4K0.97×
11Thüringen~10K0.96×
12Saarland~6K0.95×
13Sachsen-Anhalt~10K0.93×
14Schleswig-Holstein~20K0.90×
15Brandenburg~10K0.90×
16Mecklenburg-Vorpommern~9K0.88×
Fig. 06

Affinity by region

Affinity by region — The Hangover, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hangover audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hangover audience
#·InterestCategoryAffinity×
01Kung Fu HustleMovies & TV459.69×
02The Hangover Part IIIMovies & TV436.39×
03A Million Ways to Die in the WestMovies & TV398.99×
04Get HardMovies & TV301.36×
05Identity ThiefMovies & TV277.72×
06Cougar TownMovies & TV213.88×
07Life as We Know It (film)Movies & TV198.27×
08The Other Woman (2014 film)Movies & TV197.32×
09Just Go with ItMovies & TV195.46×
10We're the MillersMovies & TV188.06×
11According to JimMovies & TV166.54×
12Chuck (TV series)Movies & TV143.87×
13The Wolf of Wall Street (2013 film)Movies & TV139.41×
14Aya CashMovies & TV139.41×
15This Is the EndMovies & TV113.04×
16Beverly Hills CopMovies & TV110.31×
17In BrugesMovies & TV97.56×
18Malcolm in the MiddleMovies & TV86.33×
19Shazam (service)Music & Radio72.75×
20GhostbustersMovies & TV69.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hangover audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by The Hangover audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
ExtroversionTHRILL1.64×
SpiritualityBALANCE1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by The Hangover audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
Luxury OrientationPREMIUM0.93×
TravellingTHRILL0.99×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does The Hangover have in Germany?

The Hangover has an estimated audience of 535,243 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Hangover viewers?

50.4% of The Hangover fans are female, 49.6% are male, with an average age of 27.6 years.

03

Which brands do The Hangover fans like most?

The Hangover fans show strongest brand affinity for Kung Fu Hustle (459.69×), The Hangover Part III (436.39×), and A Million Ways to Die in the West (398.99×) over the country average.

04

Where do The Hangover fans live in Germany?

The Hangover fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Hangover fans also like?

Beyond The Hangover itself, the audience over-indexes on The Hangover Part III (436.39×), A Million Ways to Die in the West (398.99×), According to Jim (166.54×), and Malcolm in the Middle (86.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Hangover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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