The Hangover Audience in Germany
The Hangover has an estimated audience of 317,004 people in Germany. 50.4% are female, 49.6% are male, average age 27.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Hangover Part III, Kung Fu Hustle, A Million Ways to Die in the West, Just Go with It, According to Jim.
The average The Hangover fan in Germany is 27.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Hangover Part III, Kung Fu Hustle, A Million Ways to Die in the West, with strongest over-indexing on The Hangover Part III (436.39× the country average). Demographically, the The Hangover audience skews balanced with an average age of 27.6, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of The Hangover fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 27.6 |
| Estimated audience size | 317,004 |
Audience persona
The typical The Hangover fan in Germany is balanced, around 27.6 years old, with strong Pet Ownership tendencies and a notable affinity for The Hangover Part III.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,767 | 1.14× |
| Bayern | 94,945 | 1.14× |
| Baden-Württemberg | 77,133 | 1.09× |
| Niedersachsen | 54,567 | 1.09× |
| Hessen | 47,162 | 1.2× |
| Rheinland-Pfalz | 25,872 | 1× |
| Sachsen | 25,268 | 1× |
| Berlin | 23,839 | 1.03× |
| Schleswig-Holstein | 16,784 | 0.9× |
| Brandenburg | 13,930 | 0.87× |
| Hamburg | 12,786 | 1.09× |
| Thüringen | 11,948 | 0.91× |
| Sachsen-Anhalt | 11,797 | 0.88× |
| Mecklenburg-Vorpommern | 8,282 | 0.84× |
| Saarland | 5,735 | 0.9× |
| Bremen | 4,228 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Hangover Part III | 436.39× | Movies & TV |
| Kung Fu Hustle | 459.69× | Movies & TV |
| A Million Ways to Die in the West | 398.99× | Movies & TV |
| Just Go with It | 195.46× | Movies & TV |
| According to Jim | 166.54× | Movies & TV |
| The Wolf of Wall Street (2013 film) | 139.41× | Movies & TV |
| We're the Millers | 188.06× | Movies & TV |
| Malcolm in the Middle | 86.33× | Movies & TV |
| Shazam (service) | 72.75× | Music & Radio |
| Identity Thief | 277.72× | Movies & TV |
| Life as We Know It (film) | 198.27× | Movies & TV |
| Beverly Hills Cop | 110.31× | Movies & TV |
| Cougar Town | 213.88× | Movies & TV |
| The Other Woman (2014 film) | 197.32× | Movies & TV |
| Friends | 17.97× | Movies & TV |
| Ghostbusters | 69.71× | Movies & TV |
| Chuck (TV series) | 143.87× | Movies & TV |
| Get Hard | 301.36× | Movies & TV |
| This Is the End | 113.04× | Movies & TV |
| In Bruges | 97.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.76 |
| Patriotism | CONSERVATISM | 1.49 |
| Tradition | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.21 |
| Early Adopter Mentality | POWER | 1.16 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| India | 4.9% |
| United Kingdom | 4.4% |
See The Hangover audiences in other countries
More Comedy audiences in Germany
- Home Alone (franchise) (2,645,169)
- Back to the Future (1,216,498)
- Bill Cosby (1,205,364)
- Mr. Bean (985,939)
- Wer stiehlt mir die Show (942,046)
Frequently asked questions
How many fans does The Hangover have in Germany?
The Hangover has an estimated audience of 317,004 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Hangover fans?
50.4% of The Hangover fans are female, 49.6% are male, with an average age of 27.6 years.
Which brands do The Hangover fans like most?
The Hangover fans show strongest brand affinity for The Hangover Part III (436.39×), Kung Fu Hustle (459.69×), and A Million Ways to Die in the West (398.99×) over the country average.
Where do The Hangover fans live in Germany?
The Hangover fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,767), Bayern (reach 94,945), and Baden-Württemberg (reach 77,133). These three regions account for the largest share of the active audience.
What other brands do The Hangover fans also like?
Beyond The Hangover itself, the audience over-indexes on Kung Fu Hustle (459.69×), A Million Ways to Die in the West (398.99×), Just Go with It (195.46×), and According to Jim (166.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Hangover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.