Shazam (service) Audience in Germany
Shazam (service) has an estimated audience of 720,071 people in Germany. 51.2% are female, 48.8% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malcolm in the Middle, Friends, The Hangover, Forrest Gump, Sonic the Hedgehog (comics).
The average Shazam (service) fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malcolm in the Middle, Friends, The Hangover, with strongest over-indexing on Malcolm in the Middle (22.57× the country average). Demographically, the Shazam (service) audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Shazam (service) fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 37.4 |
| Estimated audience size | 720,071 |
Audience persona
The typical Shazam (service) fan in Germany is balanced, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Malcolm in the Middle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,263 | 1.17× |
| Bayern | 126,620 | 1.09× |
| Baden-Württemberg | 105,680 | 1.08× |
| Niedersachsen | 72,197 | 1.03× |
| Hessen | 68,268 | 1.24× |
| Berlin | 47,467 | 1.47× |
| Rheinland-Pfalz | 34,232 | 0.95× |
| Sachsen | 31,605 | 0.89× |
| Schleswig-Holstein | 23,601 | 0.91× |
| Hamburg | 20,010 | 1.23× |
| Brandenburg | 19,304 | 0.86× |
| Thüringen | 13,554 | 0.74× |
| Sachsen-Anhalt | 13,517 | 0.72× |
| Mecklenburg-Vorpommern | 9,848 | 0.72× |
| Saarland | 7,655 | 0.87× |
| Bremen | 6,254 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malcolm in the Middle | 22.57× | Movies & TV |
| Friends | 6.87× | Movies & TV |
| The Hangover | 23.59× | Movies & TV |
| Forrest Gump | 18.32× | Movies & TV |
| Sonic the Hedgehog (comics) | 38.54× | Literature |
| Beetlejuice | 8.08× | Movies & TV |
| The Nanny | 22.43× | Movies & TV |
| Paddington (film) | 18.28× | Movies & TV |
| Fuller House (TV series) | 20× | Movies & TV |
| The Wolf of Wall Street (2013 film) | 21.99× | Movies & TV |
| Jim Carrey | 9.75× | Movies & TV |
| Mom (TV series) | 18.28× | Movies & TV |
| The Goonies | 17.88× | Movies & TV |
| Harry Potter | 1.99× | Movies & TV |
| Pitch Perfect | 15.47× | Movies & TV |
| Bend It Like Beckham | 20.27× | Movies & TV |
| Hugo (film) | 14.82× | Fashion & Accessoires |
| Juno (film) | 19.73× | Movies & TV |
| Arrested Development (TV series) | 21.49× | Movies & TV |
| 21 Jump Street (film) | 12.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.08 |
| Urban Lifestyle | OPEN | 1.94 |
| Career Orientation | POWER | 1.83 |
| Need for Security | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 6.8% |
| Brazil | 6.5% |
See Shazam (service) audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Shazam (service) have in Germany?
Shazam (service) has an estimated audience of 720,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shazam (service) fans?
51.2% of Shazam (service) fans are female, 48.8% are male, with an average age of 37.4 years.
Which brands do Shazam (service) fans like most?
Shazam (service) fans show strongest brand affinity for Malcolm in the Middle (22.57×), Friends (6.87×), and The Hangover (23.59×) over the country average.
Where do Shazam (service) fans live in Germany?
Shazam (service) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,263), Bayern (reach 126,620), and Baden-Württemberg (reach 105,680). These three regions account for the largest share of the active audience.
What other brands do Shazam (service) fans also like?
Beyond Shazam (service) itself, the audience over-indexes on Friends (6.87×), The Hangover (23.59×), Forrest Gump (18.32×), and Sonic the Hedgehog (comics) (38.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shazam (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.