Rascasse Audience Intelligence

Shazam (service) Audience Demographics in United States

Shazam (service) has an estimated audience of 2,763,596 people in United States.

#24among TV / music streaming in United States
#325among Website / Newspaper / Magazine in United States
#998in Music & Radio

The average Shazam (service) fan in United States is 32.4 years old, more male, and lives primarily in California.

By number of fans, Shazam (service) ranks #24 among the 75 objects in TV / music streaming in United States — 3.9× the group median.

Its fans are 4.6 years younger than the group average of 37.0.

Women make up 39.7% of the fan base, 10.5 percentage points fewer than the group average.

Compared with the other 74 objects in TV / music streaming, Shazam (service) fans stand out for their interest in Music of Albania, Wonder Girls and Survivor (band).

Most fans live in California, Texas, New York.

Top affinities include Music of Albania, Wonder Girls, Survivor (band), with strongest over-indexing on Music of Albania (61.07× the country average).

The typical Shazam (service) fan in United States is more male, around 32.4 years old, with a notable affinity for Music of Albania.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
39.7%♀
60.3% male
Age
32.4
average years
Country rank
#10904
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Shazam (service)

39.7% are female, 60.3% are male, average age 32.4.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Shazam (service) audience in United States
MetricValue
Female39.7%
Male60.3%
Average age32.4
Estimated audience size2,763,596
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Shazam (service) audience in United States
Age bracketShare%
16-2439%
25-3425%
35-4416%
45-5413%
55+8%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Shazam (service) audience comes from United States.

Worldwide audience distribution share by country for Shazam (service)
CountryShare
United States22.2%
United Kingdom7.0%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Shazam (service) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.31×
02California~400K1.20×
03New York~200K1.18×
04Washington, District of Columbia~7K1.17×
05Arizona~70K1.14×
06Nevada~30K1.14×
07Illinois~100K1.12×
08Massachusetts~70K1.12×
09Utah~30K1.12×
10Texas~200K1.10×
11Missouri~60K1.10×
12Alabama~40K1.09×
13Louisiana~40K1.09×
14Florida~200K1.07×
15Oklahoma~40K1.07×
16Georgia~100K1.06×
17New Jersey~80K1.06×
18Mississippi~30K1.06×
19Oregon~40K1.05×
20Alaska~6K1.05×
21Washington~70K1.04×
22Maryland~50K1.04×
23Connecticut~30K1.04×
24North Carolina~90K1.02×
25Colorado~50K1.01×
26New Mexico~20K1.01×
27Michigan~80K1.00×
28Iowa~30K1.00×
29Virginia~70K0.99×
30Tennessee~60K0.99×
31Kansas~20K0.98×
32Pennsylvania~100K0.97×
33Arkansas~20K0.97×
34Indiana~50K0.94×
35Wisconsin~50K0.94×
36South Carolina~40K0.93×
37Ohio~90K0.91×
38Minnesota~40K0.91×
39Rhode Island~8K0.91×
40Nebraska~10K0.89×
41Idaho~10K0.89×
42Kentucky~30K0.88×
43Maine~10K0.87×
44Delaware~7K0.87×
45North Dakota~6K0.86×
46New Hampshire~9K0.85×
47Montana~8K0.85×
48West Virginia~10K0.83×
49South Dakota~6K0.82×
50Vermont~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Shazam (service), United States
0.81×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Shazam (service) audience vs. the country average
#·InterestCategoryAffinity×
01Music of AlbaniaMusic & Radio61.07×
02Wonder GirlsMusic & Radio53.68×
03Survivor (band)Music & Radio34.90×
04Cabaret (musical)Music & Radio31.82×
05Drone musicMusic & Radio30.02×
06Felicity JonesMovies & TV25.80×
07Chicago (musical)Music & Radio23.88×
08Experimental musicMusic & Radio23.48×
09G&L Musical InstrumentsMusic & Radio23.44×
10japanese musicMusic & Radio21.78×
11Celtic musicMusic & Radio18.88×
12Minimal musicMusic & Radio18.54×
13Wind instrumentMusic & Radio18.27×
14Electronic musical instrumentMusic & Radio14.76×
15Olivia MunnMovies & TV12.88×
16Wicked (musical)Music & Radio12.34×
17Google ChromeInternet & Social Media11.99×
18HarmonicaMusic & Radio8.34×
19Tech houseMusic & Radio7.73×
20CelloMusic & Radio6.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Shazam (service) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Shazam (service) audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
Design AffinityPREMIUM0.88×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Shazam (service) audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.30×
IndividualismJOY0.38×
Convenience OrientationPREMIUM0.45×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Shazam (service) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/shazam-service-154149” · Methodology