A data profile of the people who buy, follow and care about Shazam (service) in United Kingdom — modelled from more than twelve digital signal sources. Shazam (service) has an estimated audience of 868,827 people in United Kingdom.
The average Shazam (service) fan in United Kingdom is 42.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pixels (2015 film), Big Daddy (1999 film), Beetlejuice, with strongest over-indexing on Pixels (2015 film) (130.64× the country average).
Demographically, the Shazam (service) audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shazam (service) fan in United Kingdom is balanced, around 42.7 years old, with strong Social Media Usage tendencies and a notable affinity for Pixels (2015 film).
The key figures that characterise the Shazam (service) profile in United Kingdom.
54.8% are female, 45.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 42.7 |
| Estimated audience size | 868,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 31% | |
| 50+ | 22% |
of the worldwide Shazam (service) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 7.1% |
| Brazil | 6.8% |
Where the Shazam (service) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~700K | 1.58× | |
| 02 | Yorkshire and the Humber | ~100K | 1.45× | |
| 03 | West Midlands | ~50K | 1.44× | |
| 04 | North East | ~40K | 1.23× | |
| 05 | East of England | ~80K | 1.05× | |
| 06 | South East | ~100K | 0.93× | |
| 07 | Scotland | ~70K | 0.90× | |
| 08 | Northern Ireland | ~20K | 0.78× | |
| 09 | Wales | ~40K | 0.76× | |
| 10 | South West | ~50K | 0.74× | |
| 11 | East Midlands | ~40K | 0.71× | |
| 12 | North West | ~40K | 0.46× |
The strongest cross-interests of the Shazam (service) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brickleberry | Movies & TV | 243.00× | ||
| 02 | The Waterboy | Movies & TV | 165.44× | ||
| 03 | Big Daddy (1999 film) | Movies & TV | 159.67× | ||
| 04 | Jack the Giant Slayer | Movies & TV | 157.77× | ||
| 05 | The Cleveland Show | Movies & TV | 133.40× | ||
| 06 | Samurai Jack | Movies & TV | 131.68× | ||
| 07 | Pixels (2015 film) | Movies & TV | 130.64× | ||
| 08 | Billy Madison | Movies & TV | 127.64× | ||
| 09 | Happy Tree Friends | Movies & TV | 113.24× | ||
| 10 | Frasier | Movies & TV | 109.86× | ||
| 11 | Bedtime Stories (film) | Movies & TV | 101.49× | ||
| 12 | Curb Your Enthusiasm | Movies & TV | 99.76× | ||
| 13 | Penguins of Madagascar | Movies & TV | 88.47× | ||
| 14 | Zoolander | Movies & TV | 74.27× | ||
| 15 | The Mask | Movies & TV | 73.98× | ||
| 16 | Ted (film) | Movies & TV | 56.03× | ||
| 17 | American Pie (film series) | Movies & TV | 52.36× | ||
| 18 | Dumb and Dumber | Movies & TV | 50.33× | ||
| 19 | Shameless (U.S. TV series) | Movies & TV | 39.97× | ||
| 20 | Beetlejuice | Movies & TV | 23.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.38× | |
| Spirituality | BALANCE | 1.44× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.95× | |
| Sustainability | BALANCE | 0.99× | |
| Pet Ownership | JOY | 1.00× |
Shazam (service) has an estimated audience of 868,827 people in United Kingdom, concentrated in England and South East.
54.8% of Shazam (service) fans are female, 45.2% are male, with an average age of 42.7 years.
Shazam (service) fans show strongest brand affinity for Pixels (2015 film) (130.64×), Big Daddy (1999 film) (159.67×), and Beetlejuice (23.39×) over the country average.
Shazam (service) fans in United Kingdom are most concentrated in England (reach ~700K), South East (reach ~100K), and Yorkshire and the Humber (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Shazam (service) itself, the audience over-indexes on Big Daddy (1999 film) (159.67×), Beetlejuice (23.39×), The Waterboy (165.44×), and Curb Your Enthusiasm (99.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shazam (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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