Rascasse Audience Intelligence

Shazam (service) Audience in United States

A data profile of the people who buy, follow and care about Shazam (service) in United States — modelled from more than twelve digital signal sources. Shazam (service) has an estimated audience of 2,763,596 people in United States.

#24among TV / music streaming in United States#324among Website / Newspaper / Magazine in United States#1136in Music & Radio

The average Shazam (service) fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Survivor (band), Electronic musical instrument, G&L Musical Instruments, with strongest over-indexing on Survivor (band) (34.9× the country average).

Demographically, the Shazam (service) audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shazam (service) fan in United States is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Survivor (band).

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shazam (service) profile in United States.

Audience size
2.8M
in United States
Gender
39.7%♀
60.3% male
Age
31.6
average years
Country rank
#10994
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Shazam (service)

39.7% are female, 60.3% are male, average age 31.6.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Shazam (service) audience in United States
MetricValue
Female39.7%
Male60.3%
Average age31.6
Estimated audience size2,763,596
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Shazam (service) audience in United States
Age bracketShare%
16-1939%
20-2925%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Shazam (service) audience comes from United States.

Worldwide audience distribution share by country for Shazam (service)
CountryShare
United States21.2%
United Kingdom6.7%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shazam (service) audience in United States is strongest.

Fig. 05

Top regions by affinity

Shazam (service) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.31×
02California~400K1.20×
03New York~200K1.18×
04Washington, District of Columbia~10K1.17×
05Arizona~60K1.14×
06Nevada~30K1.14×
07Illinois~100K1.12×
08Massachusetts~60K1.12×
09Utah~30K1.12×
10Texas~300K1.10×
11Missouri~50K1.10×
12Alabama~40K1.09×
13Louisiana~40K1.09×
14Florida~200K1.07×
15Oklahoma~30K1.07×
16Georgia~90K1.06×
17New Jersey~70K1.06×
18Mississippi~20K1.06×
19Oregon~30K1.05×
20Alaska~6K1.05×
21Washington~60K1.04×
22Maryland~50K1.04×
23Connecticut~30K1.04×
24North Carolina~80K1.02×
25Colorado~40K1.01×
26New Mexico~10K1.01×
27Michigan~70K1.00×
28Iowa~20K1.00×
29Virginia~70K0.99×
30Tennessee~50K0.99×
31Kansas~20K0.98×
32Pennsylvania~90K0.97×
33Arkansas~20K0.97×
34Indiana~50K0.94×
35Wisconsin~40K0.94×
36South Carolina~40K0.93×
37Ohio~80K0.91×
38Minnesota~40K0.91×
39Rhode Island~8K0.91×
40Nebraska~10K0.89×
41Idaho~10K0.89×
42Kentucky~30K0.88×
43Maine~9K0.87×
44Delaware~7K0.87×
45North Dakota~5K0.86×
46New Hampshire~9K0.85×
47Montana~6K0.85×
48West Virginia~10K0.83×
49South Dakota~5K0.82×
50Vermont~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Shazam (service), United States
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shazam (service) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shazam (service) audience
#·InterestCategoryAffinity×
01Music of AlbaniaMusic & Radio61.07×
02Wonder GirlsMusic & Radio53.68×
03Survivor (band)Music & Radio34.90×
04Cabaret (musical)Music & Radio31.82×
05Drone musicMusic & Radio30.02×
06Felicity JonesMovies & TV25.80×
07Chicago (musical)Music & Radio23.88×
08Experimental musicMusic & Radio23.48×
09G&L Musical InstrumentsMusic & Radio23.44×
10Toto (band)Music & Radio22.69×
11Celtic musicMusic & Radio18.88×
12Minimal musicMusic & Radio18.54×
13Wind instrumentMusic & Radio18.27×
14Electronic musical instrumentMusic & Radio14.76×
15Olivia MunnMovies & TV12.88×
16Wicked (musical)Music & Radio12.34×
17Google ChromeInternet & Social Media11.99×
18HarmonicaMusic & Radio8.34×
19Tech houseMusic & Radio7.73×
20CelloMusic & Radio6.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shazam (service) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shazam (service) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.96×
Design AffinityPREMIUM0.88×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shazam (service) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.30×
IndividualismJOY0.38×
Convenience OrientationPREMIUM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shazam (service) have in United States?

Shazam (service) has an estimated audience of 2,763,596 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shazam (service) fans?

39.7% of Shazam (service) fans are female, 60.3% are male, with an average age of 31.6 years.

03

Which brands do Shazam (service) fans like most?

Shazam (service) fans show strongest brand affinity for Survivor (band) (34.9×), Electronic musical instrument (14.76×), and G&L Musical Instruments (23.44×) over the country average.

04

Where do Shazam (service) fans live in United States?

Shazam (service) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shazam (service) fans also like?

Beyond Shazam (service) itself, the audience over-indexes on Electronic musical instrument (14.76×), G&L Musical Instruments (23.44×), Drone music (30.02×), and Minimal music (18.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Shazam (service) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shazam (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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