Shazam (service) Audience in United States

Shazam (service) logo

Shazam (service) has an estimated audience of 2,742,163 people in United States. 39.7% are female, 60.3% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Survivor (band), Electronic musical instrument, G&L Musical Instruments, Drone music, Minimal music.

The average Shazam (service) fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Survivor (band), Electronic musical instrument, G&L Musical Instruments, with strongest over-indexing on Survivor (band) (34.9× the country average). Demographically, the Shazam (service) audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Shazam (service) fans

Demographic split for Shazam (service) audience in United States
MetricValue
Female39.7%
Male60.3%
Average age31.6
Estimated audience size2,742,163

Audience persona

The typical Shazam (service) fan in United States is more male, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Survivor (band).

Top regions in United States

Top regions ranked by reach for Shazam (service) in United States
RegionReachAffinity
California370,3911.23×
Texas268,0741.14×
Florida202,6831.09×
New York184,9361.21×
Illinois104,5641.14×
Georgia92,7621.1×
Pennsylvania91,1720.99×
North Carolina87,6581.06×
Ohio78,4530.93×
New Jersey75,9861.09×
Michigan74,3411.04×
Virginia69,7231.04×
Arizona64,7721.16×
Massachusetts62,3261.15×
Washington59,3001.08×
Tennessee55,7971.01×
Maryland49,9981.06×
Missouri49,2931.12×
Indiana47,1350.94×
Colorado45,3141.05×
Alabama39,2131.02×
Wisconsin38,8960.94×
South Carolina38,8120.94×
Louisiana37,1791.05×
Minnesota37,1700.95×
Oklahoma33,2861.09×
Oregon33,1311.05×
Nevada31,0251.17×
Kentucky30,0220.87×
Connecticut28,5981.04×
Utah26,0381.06×
Mississippi24,1821.07×
Iowa22,6181×
Arkansas21,4830.95×
Kansas20,3870.94×
Hawaii15,5301.32×
New Mexico13,6150.99×
Nebraska11,8830.86×
Idaho11,7920.86×
West Virginia10,1520.79×
Washington, District of Columbia9,8211.19×
New Hampshire9,0490.84×
Maine8,3770.85×
Rhode Island7,7220.88×
Montana6,2650.82×
Delaware6,0050.79×
Alaska5,6150.96×
South Dakota4,9640.78×
North Dakota4,4640.79×
Vermont3,7280.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shazam (service) audience
BrandAffinityCategory
Survivor (band)34.9×Music & Radio
Electronic musical instrument14.76×Music & Radio
G&L Musical Instruments23.44×Music & Radio
Drone music30.02×Music & Radio
Minimal music18.54×Music & Radio
Wicked (musical)12.34×Music & Radio
Wonder Girls53.68×Music & Radio
Music of Albania61.07×Music & Radio
Felicity Jones25.8×Movies & TV
Chicago (musical)23.88×Music & Radio
Harmonica8.34×Music & Radio
Olivia Munn12.88×Movies & TV
Google Chrome11.99×Internet & Social Media
Toto (band)22.69×Music & Radio
Boss Corporation23.29×Music & Radio
Experimental music23.48×Music & Radio
Wind instrument18.27×Music & Radio
Cabaret (musical)31.82×Music & Radio
Celtic music18.88×Music & Radio
Cello6.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shazam (service) audience
TraitClusterScore
PatriotismCONSERVATISM2.62
Early Adopter MentalityPOWER1.93
Risk AppetiteTHRILL1.38
LGBTQ+ IdentityOPEN1.37
DIY MentalityTHRILL1.37
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Shazam (service)
CountryShare
United States21.7%
United Kingdom6.8%
Brazil6.5%

See Shazam (service) audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Shazam (service) have in United States?

Shazam (service) has an estimated audience of 2,742,163 people in United States, concentrated in California and Texas.

What is the gender split and age of Shazam (service) fans?

39.7% of Shazam (service) fans are female, 60.3% are male, with an average age of 31.6 years.

Which brands do Shazam (service) fans like most?

Shazam (service) fans show strongest brand affinity for Survivor (band) (34.9×), Electronic musical instrument (14.76×), and G&L Musical Instruments (23.44×) over the country average.

Where do Shazam (service) fans live in United States?

Shazam (service) fans in United States are most concentrated in California (reach 370,391), Texas (reach 268,074), and Florida (reach 202,683). These three regions account for the largest share of the active audience.

What other brands do Shazam (service) fans also like?

Beyond Shazam (service) itself, the audience over-indexes on Electronic musical instrument (14.76×), G&L Musical Instruments (23.44×), Drone music (30.02×), and Minimal music (18.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shazam (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.