A data profile of the people who buy, follow and care about Apple TV in United Kingdom — modelled from more than twelve digital signal sources. Apple TV has an estimated audience of 5,769,011 people in United Kingdom.
The average Apple TV fan in United Kingdom is 42.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Greggs, Harry Potter, Roku, with strongest over-indexing on Greggs (2.22× the country average).
Demographically, the Apple TV audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Apple TV fan in United Kingdom is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Greggs.
The key figures that characterise the Apple TV profile in United Kingdom.
49.9% are female, 50.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 42.8 |
| Estimated audience size | 5,769,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Apple TV audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.5% |
| Brazil | 4.5% |
Where the Apple TV audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~600K | 1.30× | |
| 02 | Greater London | ~900K | 1.23× | |
| 03 | South East | ~1M | 1.22× | |
| 04 | England | ~4.5M | 1.20× | |
| 05 | East of England | ~600K | 1.14× | |
| 06 | North West | ~700K | 1.12× | |
| 07 | East Midlands | ~400K | 1.01× | |
| 08 | Scotland | ~500K | 1.00× | |
| 09 | Northern Ireland | ~100K | 0.80× | |
| 10 | North East | ~200K | 0.73× | |
| 11 | Yorkshire and the Humber | ~300K | 0.66× | |
| 12 | West Midlands | ~100K | 0.59× |
The strongest cross-interests of the Apple TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roku | Movies & TV | 5.17× | ||
| 02 | Oasis (drink) | Food & Beverages | 4.50× | ||
| 03 | HMV | Music & Radio | 2.92× | ||
| 04 | Greggs | Food & Beverages | 2.22× | ||
| 05 | CeX (company) | Technology & Electronics | 2.17× | ||
| 06 | Katie Price | Fashion & Accessoires | 2.05× | ||
| 07 | Autotrader | Cars & Mobility | 1.97× | ||
| 08 | Subway | Food & Beverages | 1.89× | ||
| 09 | Vue Cinemas | Movies & TV | 1.88× | ||
| 10 | Virgin Media | Technology & Electronics | 1.80× | ||
| 11 | New Look | Fashion & Accessoires | 1.77× | ||
| 12 | Cineworld | Movies & TV | 1.77× | ||
| 13 | Halfords | Cars & Mobility | 1.73× | ||
| 14 | Video on demand | Movies & TV | 1.73× | ||
| 15 | BBC iPlayer | Movies & TV | 1.71× | ||
| 16 | Harry Potter | Movies & TV | 1.65× | ||
| 17 | Just Eat | Food & Beverages | 1.62× | ||
| 18 | KFC | Food & Beverages | 1.61× | ||
| 19 | Costa Coffee | Food & Beverages | 1.58× | ||
| 20 | Mobile game | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Mindfulness | BALANCE | 0.81× | |
| Sustainability | BALANCE | 0.84× |
Apple TV has an estimated audience of 5,769,011 people in United Kingdom, concentrated in England and South East.
49.9% of Apple TV fans are female, 50.1% are male, with an average age of 42.8 years.
Apple TV fans show strongest brand affinity for Greggs (2.22×), Harry Potter (1.65×), and Roku (5.17×) over the country average.
Apple TV fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Greater London (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Apple TV itself, the audience over-indexes on Harry Potter (1.65×), Roku (5.17×), Autotrader (1.97×), and Katie Price (2.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Apple TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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