Mobile game Audience in United Kingdom
Mobile game has an estimated audience of 10,641,092 people in United Kingdom. 52.0% are female, 48.0% are male, average age 42.7. Top regions: England, South East, Greater London. Top brand affinities: TikTok, Twitch, FIFA World Cup, World of Warcraft, Fortnite.
The average Mobile game fan in United Kingdom is 42.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include TikTok, Twitch, FIFA World Cup, with strongest over-indexing on TikTok (2.64× the country average). Demographically, the Mobile game audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Mobile game fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.7 |
| Estimated audience size | 10,641,092 |
Audience persona
The typical Mobile game fan in United Kingdom is balanced, around 42.7 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,980,820 | 0.97× |
| South East | 1,575,013 | 1.1× |
| Greater London | 1,568,564 | 1.13× |
| North West | 1,341,661 | 1.18× |
| East of England | 1,028,289 | 1.06× |
| Scotland | 1,002,347 | 1.05× |
| South West | 893,923 | 1.02× |
| East Midlands | 831,351 | 1.11× |
| Yorkshire and the Humber | 764,885 | 0.89× |
| Wales | 624,276 | 1.03× |
| West Midlands | 361,580 | 0.79× |
| Northern Ireland | 313,199 | 0.96× |
| North East | 294,087 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.64× | Internet & Social Media |
| Twitch | 6× | Games |
| FIFA World Cup | 1.91× | Sports |
| World of Warcraft | 6.33× | Games |
| Fortnite | 5× | Games |
| Friends | 2.44× | Movies & TV |
| Smartphones | 2.11× | Technology & Electronics |
| Counter-Strike: Global Offensive | 7.36× | Games |
| Manchester United F.C. | 1.63× | Sports |
| Gamer | 3.57× | Games |
| Strategy games | 4.8× | Games |
| Video games | 1.94× | Games |
| Online games | 2.67× | Games |
| League of Legends | 5.42× | Games |
| Superman | 1.97× | Movies & TV |
| Euphoria | 1.86× | Movies & TV |
| Massively multiplayer online games | 4.56× | Games |
| Call of Duty | 7.6× | Games |
| Massively multiplayer online role-playing games | 4.17× | Games |
| Personal computer | 3.03× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.23 |
| Luxury Orientation | PREMIUM | 1.2 |
| Early Adopter Mentality | POWER | 1.14 |
| Travelling | THRILL | 1.07 |
| Convenience Orientation | PREMIUM | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
See Mobile game audiences in other countries
More Gaming genre audiences in United Kingdom
- Video games (21,625,556)
- Online games (11,264,425)
- First-person shooter games (9,578,385)
- Exhibition game (8,409,558)
- Card games (6,510,933)
Frequently asked questions
How many fans does Mobile game have in United Kingdom?
Mobile game has an estimated audience of 10,641,092 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Mobile game fans?
52.0% of Mobile game fans are female, 48.0% are male, with an average age of 42.7 years.
Which brands do Mobile game fans like most?
Mobile game fans show strongest brand affinity for TikTok (2.64×), Twitch (6×), and FIFA World Cup (1.91×) over the country average.
Where do Mobile game fans live in United Kingdom?
Mobile game fans in United Kingdom are most concentrated in England (reach 7,980,820), South East (reach 1,575,013), and Greater London (reach 1,568,564). These three regions account for the largest share of the active audience.
What other brands do Mobile game fans also like?
Beyond Mobile game itself, the audience over-indexes on Twitch (6×), FIFA World Cup (1.91×), World of Warcraft (6.33×), and Fortnite (5×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.