A data profile of the people who buy, follow and care about Gamer in United Kingdom — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 6,787,025 people in United Kingdom.
The average Gamer fan in United Kingdom is 36.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Mobile game, Wikipedia, Superman, with strongest over-indexing on Mobile game (3.57× the country average).
Demographically, the Gamer audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gamer fan in United Kingdom is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.
The key figures that characterise the Gamer profile in United Kingdom.
35.5% are female, 64.5% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 36.5 |
| Estimated audience size | 6,787,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 17% |
of the worldwide Gamer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
Where the Gamer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~900K | 1.58× | |
| 02 | West Midlands | ~400K | 1.37× | |
| 03 | Wales | ~500K | 1.20× | |
| 04 | North East | ~300K | 1.05× | |
| 05 | Northern Ireland | ~200K | 0.99× | |
| 06 | South East | ~900K | 0.95× | |
| 07 | Scotland | ~500K | 0.90× | |
| 08 | South West | ~500K | 0.89× | |
| 09 | East Midlands | ~400K | 0.89× | |
| 10 | England | ~5M | 0.88× | |
| 11 | East of England | ~500K | 0.84× | |
| 12 | North West | ~400K | 0.62× |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic sports | Sports | 4.09× | ||
| 02 | Steam | Games | 4.05× | ||
| 03 | Mobile game | Games | 3.57× | ||
| 04 | Massively multiplayer online games | Games | 3.43× | ||
| 05 | Role-playing games | Games | 2.97× | ||
| 06 | Pokémon | Games | 2.96× | ||
| 07 | Anime and manga fandom | Literature | 2.63× | ||
| 08 | Wikipedia | Internet & Social Media | 2.42× | ||
| 09 | Google Drive | Technology & Electronics | 2.41× | ||
| 10 | Online games | Games | 2.30× | ||
| 11 | Game consoles | Technology & Electronics | 2.26× | ||
| 12 | Batman | Movies & TV | 2.24× | ||
| 13 | Betfair | Games | 2.24× | ||
| 14 | Livemusic | Music & Radio | 2.05× | ||
| 15 | Anime movies | Movies & TV | 1.99× | ||
| 16 | Google Maps | Internet & Social Media | 1.90× | ||
| 17 | Superman | Movies & TV | 1.89× | ||
| 18 | Video games | Games | 1.61× | ||
| 19 | William Hill (bookmaker) | Games | 1.61× | ||
| 20 | Paddy Power | Games | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Early Adopter Mentality | POWER | 1.67× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Tradition | CONSERVATISM | 0.70× | |
| Design Affinity | PREMIUM | 0.71× |
Gamer has an estimated audience of 6,787,025 people in United Kingdom, concentrated in England and South East.
35.5% of Gamer fans are female, 64.5% are male, with an average age of 36.5 years.
Gamer fans show strongest brand affinity for Mobile game (3.57×), Wikipedia (2.42×), and Superman (1.89×) over the country average.
Gamer fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gamer itself, the audience over-indexes on Wikipedia (2.42×), Superman (1.89×), Google Drive (2.41×), and Online games (2.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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