Gamer Audience in Brazil
Gamer has an estimated audience of 10,079,446 people in Brazil. 43.8% are female, 56.2% are male, average age 35.8. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Cruzeiro Esporte Clube, Esporte Clube Bahia.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.83× the country average). Demographically, the Gamer audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Demographics of Gamer fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 35.8 |
| Estimated audience size | 10,079,446 |
Audience persona
The typical Gamer fan in Brazil is more male, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.83× | Sports |
| Sport Club Corinthians Paulista | 1.77× | Sports |
| São Paulo FC | 1.77× | Sports |
| Cruzeiro Esporte Clube | 1.65× | Sports |
| Esporte Clube Bahia | 1.76× | Sports |
| UEFA Champions League | 1.67× | Sports |
| CR Flamengo | 1.87× | Sports |
| Mixed martial arts | 2.89× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.51× | Sports |
| Fortnite | 2.89× | Games |
| Brazil national football team | 1.7× | Sports |
| Sportingbet | 1.84× | Sports |
| Campeonato Brasileiro Série A | 1.56× | Sports |
| Premier League | 1.69× | Sports |
| Steam | 2.2× | Games |
| Online games | 1.67× | Games |
| Vivo (telecommunications) | 1.68× | Technology & Electronics |
| Xbox | 2.22× | Games |
| One Piece | 2.47× | Movies & TV |
| League of Legends | 2.44× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
| Need for Security | CONSERVATISM | 1.07 |
| Risk Appetite | THRILL | 1.06 |
| Social Media Usage | JOY | 1 |
| Price Sensitivity | PREMIUM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
See Gamer audiences in other countries
More Games audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.