Serie A Audience in Brazil
Serie A has an estimated audience of 13,916,650 people in Brazil. 42.0% are female, 58.0% are male, average age 35.4. Top regions: Bahia, Ceará, Minas Gerais. Top brand affinities: Seleção Brasileira, Betano, Sofascore, Manchester City F.C., Serie B.
The average Serie A fan in Brazil is 35.4 years old, more male, and lives primarily in Bahia. The audience is concentrated in Bahia, Ceará, Minas Gerais. Top brand affinities include Seleção Brasileira, Betano, Sofascore, with strongest over-indexing on Seleção Brasileira (4.89× the country average). Demographically, the Serie A audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Serie A fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 35.4 |
| Estimated audience size | 13,916,650 |
Audience persona
The typical Serie A fan in Brazil is more male, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seleção Brasileira.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Bahia | 1,607,754 | 1.75× |
| Ceará | 1,570,848 | 2.58× |
| Minas Gerais | 1,520,330 | 1.06× |
| São Paulo | 1,239,391 | 0.34× |
| Pernambuco | 1,075,059 | 1.69× |
| Santa Catarina | 1,002,145 | 1.57× |
| Pará | 827,422 | 1.82× |
| Paraná | 825,909 | 0.97× |
| Rio Grande do Sul | 785,324 | 0.96× |
| Goiás | 678,321 | 1.28× |
| Rio de Janeiro | 517,272 | 0.4× |
| Alagoas | 353,082 | 1.74× |
| Paraíba | 346,439 | 1.24× |
| Rio Grande do Norte | 323,249 | 1.39× |
| Maranhão | 279,002 | 0.8× |
| Mato Grosso | 179,844 | 0.69× |
| Amazonas | 170,584 | 0.71× |
| Sergipe | 147,040 | 1.01× |
| Espírito Santo | 141,450 | 0.49× |
| Piauí | 138,637 | 0.72× |
| Federal District | 135,679 | 0.58× |
| Mato Grosso do Sul | 79,758 | 0.39× |
| Tocantins | 55,714 | 0.61× |
| Rondônia | 47,802 | 0.41× |
| Amapá | 40,704 | 0.82× |
| Acre | 22,640 | 0.47× |
| Roraima | 20,410 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seleção Brasileira | 4.89× | Sports |
| Betano | 3.36× | Games |
| Sofascore | 6.65× | Sports |
| Manchester City F.C. | 5.1× | Sports |
| Serie B | 5.59× | Sports |
| Real Madrid C.F. | 2.28× | Sports |
| Sociedade Esportiva Palmeiras | 1.82× | Sports |
| Sportingbet | 4.48× | Sports |
| Bundesliga | 6.29× | Sports |
| Copa do Brasil | 4× | Sports |
| Betfair | 4.99× | Games |
| Serie C | 10.07× | Sports |
| Juventus F.C. | 4.67× | Sports |
| Cruzeiro Esporte Clube | 1.98× | Sports |
| Neymar | 2.37× | Sports |
| Paris Saint-Germain | 2.84× | Sports |
| Memphis Depay | 4.55× | Sports |
| UEFA Champions League | 2.88× | Sports |
| Ligue 1 | 6.31× | Sports |
| Al Nassr FC | 4.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.41 |
| Risk Appetite | THRILL | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.08 |
| Sports Activity | POWER | 1.06 |
| Mindfulness | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 38.4% |
| Brazil | 9.2% |
| United States | 4.4% |
See Serie A audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Serie A have in Brazil?
Serie A has an estimated audience of 13,916,650 people in Brazil, concentrated in Bahia and Ceará.
What is the gender split and age of Serie A fans?
42.0% of Serie A fans are female, 58.0% are male, with an average age of 35.4 years.
Which brands do Serie A fans like most?
Serie A fans show strongest brand affinity for Seleção Brasileira (4.89×), Betano (3.36×), and Sofascore (6.65×) over the country average.
Where do Serie A fans live in Brazil?
Serie A fans in Brazil are most concentrated in Bahia (reach 1,607,754), Ceará (reach 1,570,848), and Minas Gerais (reach 1,520,330). These three regions account for the largest share of the active audience.
What other brands do Serie A fans also like?
Beyond Serie A itself, the audience over-indexes on Betano (3.36×), Sofascore (6.65×), Manchester City F.C. (5.1×), and Serie B (5.59×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.