A data profile of the people who buy, follow and care about Serie A in Brazil — modelled from more than twelve digital signal sources. Serie A has an estimated audience of 13,800,796 people in Brazil.
The average Serie A fan in Brazil is 35.4 years old, more male, and lives primarily in Bahia.
The audience is concentrated in Bahia, Ceará, Minas Gerais.
Top brand affinities include Seleção Brasileira, Betano, Sofascore, with strongest over-indexing on Seleção Brasileira (4.89× the country average).
Demographically, the Serie A audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Serie A fan in Brazil is more male, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Serie A profile in Brazil.
42.0% are female, 58.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 35.4 |
| Estimated audience size | 13,800,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Serie A audience comes from Brazil.
| Country | Share |
|---|---|
| Italy | 37.5% |
| Brazil | 9.0% |
| United States | 4.3% |
Where the Serie A audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~1.5M | 2.58× | |
| 02 | Pará | ~800K | 1.82× | |
| 03 | Bahia | ~1.5M | 1.75× | |
| 04 | Alagoas | ~400K | 1.74× | |
| 05 | Pernambuco | ~1M | 1.69× | |
| 06 | Santa Catarina | ~1M | 1.57× | |
| 07 | Rio Grande do Norte | ~300K | 1.39× | |
| 08 | Goiás | ~700K | 1.28× | |
| 09 | Paraíba | ~300K | 1.24× | |
| 10 | Minas Gerais | ~1.5M | 1.06× | |
| 11 | Sergipe | ~100K | 1.01× | |
| 12 | Paraná | ~800K | 0.97× | |
| 13 | Rio Grande do Sul | ~800K | 0.96× | |
| 14 | Amapá | ~40K | 0.83× | |
| 15 | Maranhão | ~300K | 0.80× | |
| 16 | Piauí | ~100K | 0.72× | |
| 17 | Amazonas | ~200K | 0.71× | |
| 18 | Mato Grosso | ~200K | 0.69× | |
| 19 | Tocantins | ~60K | 0.61× | |
| 20 | Federal District | ~100K | 0.59× | |
| 21 | Roraima | ~20K | 0.52× | |
| 22 | Espírito Santo | ~100K | 0.49× | |
| 23 | Acre | ~20K | 0.47× | |
| 24 | Rondônia | ~50K | 0.41× | |
| 25 | Rio de Janeiro | ~500K | 0.40× | |
| 26 | Mato Grosso do Sul | ~80K | 0.39× | |
| 27 | São Paulo | ~1M | 0.34× |
The strongest cross-interests of the Serie A audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedro | Sports | 14.53× | ||
| 02 | Zion Suzuki | Sports | 14.47× | ||
| 03 | Éderson | Sports | 14.41× | ||
| 04 | Wesley | Sports | 12.16× | ||
| 05 | Serie C | Sports | 10.07× | ||
| 06 | Sofascore | Sports | 6.65× | ||
| 07 | Bundesliga | Sports | 6.29× | ||
| 08 | Serie B | Sports | 5.59× | ||
| 09 | Endrick | Sports | 5.16× | ||
| 10 | Manchester City F.C. | Sports | 5.10× | ||
| 11 | Betfair | Games | 4.99× | ||
| 12 | Seleção Brasileira | Sports | 4.89× | ||
| 13 | Sportingbet | Sports | 4.48× | ||
| 14 | Copa do Brasil | Sports | 4.00× | ||
| 15 | Betano | Games | 3.36× | ||
| 16 | UEFA Champions League | Sports | 2.88× | ||
| 17 | FIFA World Cup | Sports | 2.56× | ||
| 18 | Neymar | Sports | 2.37× | ||
| 19 | Real Madrid C.F. | Sports | 2.28× | ||
| 20 | Sociedade Esportiva Palmeiras | Sports | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.23× | |
| Risk Appetite | THRILL | 1.22× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Sustainability | BALANCE | 0.74× | |
| DIY Mentality | THRILL | 0.74× |
Serie A has an estimated audience of 13,800,796 people in Brazil, concentrated in Bahia and Ceará.
42.0% of Serie A fans are female, 58.0% are male, with an average age of 35.4 years.
Serie A fans show strongest brand affinity for Seleção Brasileira (4.89×), Betano (3.36×), and Sofascore (6.65×) over the country average.
Serie A fans in Brazil are most concentrated in Bahia (reach ~1.5M), Ceará (reach ~1.5M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Serie A itself, the audience over-indexes on Betano (3.36×), Sofascore (6.65×), Pedro (14.53×), and Zion Suzuki (14.47×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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