Serie A Audience in United States

Serie A logo

Serie A has an estimated audience of 6,674,039 people in United States. 30.1% are female, 69.9% are male, average age 30.4. Top regions: California, Florida, New York. Top brand affinities: Real Madrid C.F., Team sport, Manchester City F.C., A.C. Milan, Premier League.

The average Serie A fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Real Madrid C.F., Team sport, Manchester City F.C., with strongest over-indexing on Real Madrid C.F. (4.98× the country average). Demographically, the Serie A audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Serie A fans

Demographic split for Serie A audience in United States
MetricValue
Female30.1%
Male69.9%
Average age30.4
Estimated audience size6,674,039

Audience persona

The typical Serie A fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real Madrid C.F..

Top regions in United States

Top regions ranked by reach for Serie A in United States
RegionReachAffinity
California1,177,1441.6×
Florida942,5762.09×
New York927,5622.49×
Texas672,5191.17×
New Jersey439,5332.59×
Illinois330,5611.49×
Massachusetts277,3772.11×
Pennsylvania258,3581.15×
Virginia238,5221.47×
North Carolina223,1011.11×
Georgia210,5611.02×
Maryland196,9501.72×
Ohio151,6280.74×
Connecticut143,4972.14×
Washington138,1531.03×
Michigan136,7830.78×
Arizona129,5470.95×
Indiana117,4800.96×
Tennessee101,3190.76×
Colorado97,5480.93×
Nevada92,9831.44×
Minnesota73,5090.77×
Oregon72,0450.94×
South Carolina70,8560.71×
Missouri68,2890.63×
Kentucky67,1530.8×
Wisconsin63,5150.63×
Louisiana55,7350.65×
Utah49,6950.83×
Iowa46,3230.84×
Washington, District of Columbia44,0912.2×
Oklahoma43,0610.58×
Alabama42,3990.45×
Kansas36,3260.69×
Rhode Island27,5451.3×
Arkansas27,5210.5×
Nebraska27,1890.81×
New Mexico21,1610.63×
Delaware20,4561.11×
New Hampshire19,4040.74×
Idaho18,5240.55×
Maine18,3390.77×
Hawaii16,6420.58×
Mississippi16,1320.29×
West Virginia10,6100.34×
Vermont8,2320.7×
North Dakota7,5490.55×
South Dakota7,3650.48×
Montana7,1460.39×
Alaska6,3250.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serie A audience
BrandAffinityCategory
Real Madrid C.F.4.98×Sports
Team sport3.77×Sports
Manchester City F.C.8.24×Sports
A.C. Milan11.13×Sports
Premier League6.68×Sports
FIFA World Cup3.39×Sports
Video2.62×Movies & TV
Norwich City F.C.39.38×Sports
UEFA Europa League9.43×Sports
Soccer2.63×Sports
Argentina4.52×Travel & Leisure
Manchester United F.C.5.27×Sports
UEFA Champions League5.24×Sports
Inter Milan9.03×Sports
Mexico3.07×Travel & Leisure
FC Bayern Munich4.65×Sports
FC Barcelona3.93×Sports
Chelsea F.C.7.19×Sports
Batman3.2×Movies & TV
Reese17.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serie A audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.67
Early Adopter MentalityPOWER1.44
Sports ActivityPOWER1.38
Design AffinityPREMIUM1.21
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Serie A
CountryShare
Italy38.4%
Brazil9.2%
United States4.4%

See Serie A audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Serie A have in United States?

Serie A has an estimated audience of 6,674,039 people in United States, concentrated in California and Florida.

What is the gender split and age of Serie A fans?

30.1% of Serie A fans are female, 69.9% are male, with an average age of 30.4 years.

Which brands do Serie A fans like most?

Serie A fans show strongest brand affinity for Real Madrid C.F. (4.98×), Team sport (3.77×), and Manchester City F.C. (8.24×) over the country average.

Where do Serie A fans live in United States?

Serie A fans in United States are most concentrated in California (reach 1,177,144), Florida (reach 942,576), and New York (reach 927,562). These three regions account for the largest share of the active audience.

What other brands do Serie A fans also like?

Beyond Serie A itself, the audience over-indexes on Team sport (3.77×), Manchester City F.C. (8.24×), A.C. Milan (11.13×), and Premier League (6.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.