Rascasse Audience Intelligence

Serie A Audience in United States

A data profile of the people who buy, follow and care about Serie A in United States — modelled from more than twelve digital signal sources. Serie A has an estimated audience of 6,645,550 people in United States.

#22among Soccer in United States#54among Event in United States#437in Sports

The average Serie A fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Real Madrid C.F., with strongest over-indexing on FIFA World Cup 2026 (3.71× the country average).

Demographically, the Serie A audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serie A fan in United States is more male, around 30.4 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serie A profile in United States.

Audience size
6.6M
in United States
Gender
30.1%♀
69.9% male
Age
30.4
average years
Country rank
#5244
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serie A fans

30.1% are female, 69.9% are male, average age 30.4.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Serie A audience in United States
MetricValue
Female30.1%
Male69.9%
Average age30.4
Estimated audience size6,645,550
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Serie A audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Serie A audience comes from United States.

Worldwide audience distribution share by country for Serie A
CountryShare
Italy37.5%
Brazil9.0%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serie A audience in United States is strongest.

Fig. 05

Top regions by affinity

Serie A fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~400K2.41×
02New York~900K2.30×
03Connecticut~100K2.08×
04Washington, District of Columbia~40K2.06×
05Florida~900K1.98×
06Massachusetts~300K1.96×
07Maryland~200K1.70×
08California~1M1.48×
09Nevada~90K1.41×
10Virginia~200K1.38×
11Illinois~300K1.37×
12Rhode Island~30K1.31×
13Delaware~20K1.20×
14Texas~600K1.13×
15Pennsylvania~300K1.12×
16North Carolina~200K1.09×
17Washington~100K1.04×
18Georgia~200K1.01×
19Indiana~100K0.97×
20Colorado~100K0.95×
21Arizona~100K0.94×
22Oregon~70K0.92×
23Nebraska~30K0.91×
24Kansas~50K0.89×
25Iowa~50K0.88×
26Utah~50K0.81×
27Kentucky~70K0.80×
28Maine~20K0.80×
29Tennessee~100K0.79×
30Minnesota~70K0.76×
31New Hampshire~20K0.76×
32Louisiana~60K0.75×
33Michigan~100K0.74×
34Vermont~9K0.74×
35Ohio~200K0.73×
36South Carolina~70K0.73×
37New Mexico~20K0.71×
38Wisconsin~60K0.64×
39Missouri~70K0.63×
40Idaho~20K0.62×
41North Dakota~8K0.61×
42Hawaii~20K0.60×
43South Dakota~9K0.58×
44Oklahoma~40K0.56×
45Arkansas~30K0.56×
46Alabama~50K0.55×
47Alaska~7K0.52×
48West Virginia~10K0.44×
49Montana~8K0.42×
50Mississippi~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Serie A, United States
0.39×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serie A audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serie A audience
#·InterestCategoryAffinity×
01Norwich City F.C.Sports39.38×
02ReeseMovies & TV17.37×
03A.C. MilanSports11.13×
04UEFA Europa LeagueSports9.43×
05Manchester City F.C.Sports8.24×
06Chelsea F.C.Sports7.19×
07Premier LeagueSports6.68×
08Manchester United F.C.Sports5.27×
09UEFA Champions LeagueSports5.24×
10Real Madrid C.F.Sports4.98×
11ArgentinaTravel & Leisure4.52×
12FC BarcelonaSports3.93×
13Team sportSports3.77×
14FIFA World Cup 2026Sports3.71×
15CaribbeanTravel & Leisure3.56×
16FIFA World CupSports3.39×
17MexicoTravel & Leisure3.07×
18SoccerSports2.63×
19VideoMovies & TV2.62×
20BeautyBeauty & Wellness1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serie A audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serie A audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.39×
Design AffinityPREMIUM1.30×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serie A audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.48×
Need for SecurityCONSERVATISM0.56×
Convenience OrientationPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serie A have in United States?

Serie A has an estimated audience of 6,645,550 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Serie A fans?

30.1% of Serie A fans are female, 69.9% are male, with an average age of 30.4 years.

03

Which brands do Serie A fans like most?

Serie A fans show strongest brand affinity for FIFA World Cup 2026 (3.71×), FIFA World Cup (3.39×), and Real Madrid C.F. (4.98×) over the country average.

04

Where do Serie A fans live in United States?

Serie A fans in United States are most concentrated in California (reach ~1M), Florida (reach ~900K), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Serie A fans also like?

Beyond Serie A itself, the audience over-indexes on FIFA World Cup (3.39×), Real Madrid C.F. (4.98×), Manchester City F.C. (8.24×), and Team sport (3.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Serie A audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Serie A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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