Rascasse Audience Intelligence

Reese Audience in United States

A data profile of the people who buy, follow and care about Reese in United States — modelled from more than twelve digital signal sources. Reese has an estimated audience of 1,381,737 people in United States.

#3899among Person in United States#3183in Movies & TV

The average Reese fan in United States is 25.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pound cake, Serie A, Player versus player, with strongest over-indexing on Pound cake (73.09× the country average).

Demographically, the Reese audience skews balanced with an average age of 25.9, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reese fan in United States is balanced, around 25.9 years old, with strong Travelling tendencies and a notable affinity for Pound cake.

Category: Movies & TV · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reese profile in United States.

Audience size
1.4M
in United States
Gender
48.7%♀
51.3% male
Age
25.9
average years
Country rank
#18864
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reese fans

48.7% are female, 51.3% are male, average age 25.9.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Reese audience in United States
MetricValue
Female48.7%
Male51.3%
Average age25.9
Estimated audience size1,381,737
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Reese audience in United States
Age bracketShare%
16-1963%
20-2918%
30-399%
40-496%
50+3%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Reese audience comes from United States.

Worldwide audience distribution share by country for Reese
CountryShare
United States44.1%
Mexico10.2%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reese audience in United States is strongest.

Fig. 05

Top regions by affinity

Reese fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K1.41×
02Indiana~30K1.31×
03Oklahoma~20K1.26×
04Mississippi~10K1.22×
05Louisiana~20K1.19×
06Alabama~20K1.17×
07Kansas~10K1.17×
08Arkansas~10K1.16×
09Nebraska~8K1.16×
10Kentucky~20K1.15×
11Utah~10K1.14×
12South Dakota~4K1.14×
13Missouri~20K1.13×
14Georgia~50K1.12×
15Ohio~50K1.12×
16Texas~100K1.10×
17Tennessee~30K1.09×
18North Dakota~3K1.09×
19Pennsylvania~50K1.08×
20South Carolina~20K1.08×
21North Carolina~40K1.07×
22Illinois~50K1.06×
23Iowa~10K1.05×
24West Virginia~7K1.04×
25Virginia~30K1.01×
26Florida~90K0.96×
27Delaware~4K0.96×
28Arizona~30K0.95×
29Idaho~6K0.95×
30Connecticut~10K0.93×
31Maryland~20K0.92×
32Massachusetts~20K0.91×
33Alaska~3K0.91×
34New York~70K0.90×
35Wisconsin~20K0.90×
36New Hampshire~5K0.90×
37Maine~4K0.90×
38New Jersey~30K0.89×
39Minnesota~20K0.89×
40Washington~20K0.88×
41New Mexico~6K0.88×
42Nevada~10K0.87×
43Rhode Island~4K0.87×
44Montana~3K0.84×
45California~100K0.80×
46Vermont~2K0.80×
47Oregon~10K0.79×
48Colorado~20K0.76×
49Washington, District of Columbia~3K0.75×
50Hawaii~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Reese, United States
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reese audience
#·InterestCategoryAffinity×
01Pound cakeFood & Beverages73.09×
02Player versus playerGames33.81×
03Sevilla FCSports20.86×
04Serie ASports17.37×
05Atlético MadridSports13.16×
06La LigaSports10.54×
07HandballSports10.33×
08Paris Saint-GermainSports7.67×
09NickelodeonMovies & TV6.92×
10Real Madrid C.F.Sports5.27×
11UEFA Champions LeagueSports4.32×
12VolleyballSports4.14×
13WWESports3.69×
14TelecommunicationTechnology & Electronics3.46×
15FIFA World CupSports3.31×
16T-MobileTechnology & Electronics2.46×
17BaseballSports2.07×
18SmartphonesTechnology & Electronics1.98×
19Alcoholic beveragesFood & Beverages1.83×
20XInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reese audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.33×
Need for SecurityCONSERVATISM1.77×
Risk AppetiteTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reese audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.40×
Quality AwarenessPREMIUM0.42×
Design AffinityPREMIUM0.42×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reese have in United States?

Reese has an estimated audience of 1,381,737 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Reese fans?

48.7% of Reese fans are female, 51.3% are male, with an average age of 25.9 years.

03

Which brands do Reese fans like most?

Reese fans show strongest brand affinity for Pound cake (73.09×), Serie A (17.37×), and Player versus player (33.81×) over the country average.

04

Where do Reese fans live in United States?

Reese fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Reese fans also like?

Beyond Reese itself, the audience over-indexes on Serie A (17.37×), Player versus player (33.81×), La Liga (10.54×), and Real Madrid C.F. (5.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Reese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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