Reese Audience in United States
Reese has an estimated audience of 1,368,112 people in United States. 48.7% are female, 51.3% are male, average age 25.9. Top regions: Texas, California, Florida. Top brand affinities: Home construction, Minnesota, Pot roast, Combat sport, Panama.
The average Reese fan in United States is 25.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Home construction, Minnesota, Pot roast, with strongest over-indexing on Home construction (12.83× the country average). Demographically, the Reese audience skews balanced with an average age of 25.9, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person
Demographics of Reese fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 25.9 |
| Estimated audience size | 1,368,112 |
Audience persona
The typical Reese fan in United States is balanced, around 25.9 years old, with strong Risk Appetite tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 132,535 | 1.13× |
| California | 129,533 | 0.86× |
| Florida | 97,116 | 1.05× |
| New York | 73,426 | 0.96× |
| Illinois | 50,677 | 1.11× |
| Pennsylvania | 49,250 | 1.07× |
| Georgia | 47,595 | 1.13× |
| North Carolina | 45,218 | 1.1× |
| Michigan | 44,547 | 1.25× |
| Ohio | 44,464 | 1.06× |
| Virginia | 34,733 | 1.04× |
| Indiana | 32,522 | 1.3× |
| New Jersey | 32,412 | 0.93× |
| Tennessee | 31,286 | 1.14× |
| Arizona | 28,992 | 1.04× |
| Massachusetts | 26,039 | 0.97× |
| Washington | 25,418 | 0.93× |
| Missouri | 24,045 | 1.09× |
| Alabama | 23,712 | 1.24× |
| Maryland | 21,976 | 0.93× |
| South Carolina | 21,691 | 1.05× |
| Louisiana | 21,168 | 1.2× |
| Kentucky | 19,896 | 1.16× |
| Oklahoma | 19,633 | 1.29× |
| Wisconsin | 17,969 | 0.87× |
| Minnesota | 17,651 | 0.9× |
| Colorado | 17,492 | 0.81× |
| Mississippi | 13,774 | 1.22× |
| Utah | 13,600 | 1.11× |
| Connecticut | 12,882 | 0.94× |
| Arkansas | 12,427 | 1.1× |
| Oregon | 12,366 | 0.79× |
| Nevada | 12,206 | 0.92× |
| Kansas | 12,041 | 1.12× |
| Iowa | 11,451 | 1.02× |
| Nebraska | 7,499 | 1.09× |
| Idaho | 6,583 | 0.96× |
| West Virginia | 6,329 | 0.99× |
| New Mexico | 6,069 | 0.88× |
| New Hampshire | 4,849 | 0.9× |
| Maine | 4,477 | 0.91× |
| Hawaii | 3,997 | 0.68× |
| Rhode Island | 3,790 | 0.87× |
| Delaware | 3,355 | 0.89× |
| Washington, District of Columbia | 3,285 | 0.8× |
| South Dakota | 3,261 | 1.03× |
| Montana | 2,985 | 0.79× |
| North Dakota | 2,813 | 1× |
| Alaska | 2,504 | 0.86× |
| Vermont | 1,781 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 12.83× | Home & Garden |
| Minnesota | 9.17× | Travel & Leisure |
| Pot roast | 35.89× | Food & Beverages |
| Combat sport | 2.67× | Sports |
| Panama | 3.96× | Travel & Leisure |
| Litter box | 1.68× | Pets & Animals |
| Toros de Tijuana | 20.54× | Sports |
| Racing | 1.98× | Cars & Mobility |
| Isabela (province) | 9.76× | |
| KWQC TV-6 News | 50.47× | Movies & TV |
| Justice | 1.93× | Politics & Society |
| Isan | 10.16× | Travel & Leisure |
| Penn & Teller | 3.98× | Movies & TV |
| Bus Driver (video game) | 8.25× | Games |
| Sears | 1.73× | Shopping |
| Biblical inspiration | 3.56× | Politics & Society |
| Winemaking | 1.65× | Food & Beverages |
| Portia de Rossi | 2.7× | Movies & TV |
| REO Speedwagon | 2.68× | Music & Radio |
| Dental hygienist | 2.21× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.65 |
| Extroversion | THRILL | 1.37 |
| Travelling | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.4% |
| Mexico | 9.9% |
| Germany | 7.1% |
See Reese audiences in other countries
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Frequently asked questions
How many fans does Reese have in United States?
Reese has an estimated audience of 1,368,112 people in United States, concentrated in Texas and California.
What is the gender split and age of Reese fans?
48.7% of Reese fans are female, 51.3% are male, with an average age of 25.9 years.
Which brands do Reese fans like most?
Reese fans show strongest brand affinity for Home construction (12.83×), Minnesota (9.17×), and Pot roast (35.89×) over the country average.
Where do Reese fans live in United States?
Reese fans in United States are most concentrated in Texas (reach 132,535), California (reach 129,533), and Florida (reach 97,116). These three regions account for the largest share of the active audience.
What other brands do Reese fans also like?
Beyond Reese itself, the audience over-indexes on Minnesota (9.17×), Pot roast (35.89×), Combat sport (2.67×), and Panama (3.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Reese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.