Rascasse Audience Intelligence

Pound cake Audience in United States

A data profile of the people who buy, follow and care about Pound cake in United States — modelled from more than twelve digital signal sources. Pound cake has an estimated audience of 470,827 people in United States.

#141among Sweet in United States#11656among Topic in United States#2027in Food & Beverages

The average Pound cake fan in United States is 39.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Biscoff Cookies, Reese, Wasabi (film), with strongest over-indexing on Biscoff Cookies (156.83× the country average).

Demographically, the Pound cake audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pound cake fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Biscoff Cookies.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pound cake profile in United States.

Audience size
471K
in United States
Gender
82.5%♀
17.5% male
Age
39.3
average years
Country rank
#37954
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pound cake fans

82.5% are female, 17.5% are male, average age 39.3.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Pound cake audience in United States
MetricValue
Female82.5%
Male17.5%
Average age39.3
Estimated audience size470,827
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Pound cake audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3918%
40-4924%
50+20%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Pound cake audience comes from United States.

Worldwide audience distribution share by country for Pound cake
CountryShare
Netherlands19.5%
United States16.1%
Taiwan12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pound cake audience in United States is strongest.

Fig. 05

Top regions by affinity

Pound cake fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~7K1.86×
02Georgia~20K1.70×
03Alabama~10K1.68×
04South Carolina~10K1.53×
05North Carolina~20K1.43×
06Louisiana~8K1.40×
07Maryland~10K1.25×
08Arkansas~5K1.23×
09Virginia~10K1.22×
10Texas~50K1.19×
11Delaware~1K1.12×
12Florida~30K1.10×
13Illinois~20K1.10×
14New Jersey~10K1.06×
15Pennsylvania~20K1.05×
16Connecticut~5K1.05×
17New York~30K1.02×
18Alaska~1K1.02×
19Michigan~10K1.01×
20Oklahoma~5K1.00×
21Tennessee~9K0.99×
22Washington, District of Columbia~1K0.97×
23Hawaii~2K0.96×
24Ohio~10K0.93×
25Indiana~8K0.93×
26California~50K0.92×
27Washington~9K0.92×
28Massachusetts~9K0.92×
29Missouri~7K0.92×
30Kentucky~5K0.92×
31West Virginia~2K0.92×
32Nevada~4K0.91×
33Oregon~5K0.89×
34Vermont<1K0.89×
35Rhode Island~1K0.88×
36Kansas~3K0.87×
37Iowa~3K0.85×
38Montana~1K0.85×
39Wisconsin~6K0.84×
40Nebraska~2K0.83×
41New Hampshire~2K0.83×
42Maine~1K0.83×
43North Dakota<1K0.83×
44Minnesota~6K0.82×
45New Mexico~2K0.81×
46Arizona~8K0.80×
47Idaho~2K0.80×
48South Dakota<1K0.80×
49Utah~3K0.76×
50Colorado~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Pound cake, United States
0.75×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pound cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pound cake audience
#·InterestCategoryAffinity×
01Biscoff CookiesFood & Beverages156.83×
02Beef ribsFood & Beverages86.53×
03Carvel Ice CreamFood & Beverages78.91×
04ReeseMovies & TV73.09×
05japanese musicMusic & Radio68.99×
06Peking duckFood & Beverages64.07×
07Wasabi (film)Movies & TV60.74×
08Pop RocksFood & Beverages53.66×
09Rice vermicelliFood & Beverages46.76×
10BreyersFood & Beverages33.69×
11Bruegger's BagelsFood & Beverages27.04×
12Beast (South Korean band)Music & Radio25.21×
13Jackie ChanMovies & TV23.44×
14Einstein Bros. BagelsFood & Beverages20.65×
15Cold Stone CreameryFood & Beverages20.27×
16The Coffee Bean & Tea LeafFood & Beverages18.87×
17Batter (cooking)Food & Beverages10.37×
18Baskin-RobbinsFood & Beverages8.86×
19Krispy KremeFood & Beverages6.59×
20Dunkin' DonutsFood & Beverages4.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pound cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pound cake audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.51×
Community OrientationOPEN1.43×
CreativityOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pound cake audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Sports ActivityPOWER0.91×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pound cake have in United States?

Pound cake has an estimated audience of 470,827 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pound cake fans?

82.5% of Pound cake fans are female, 17.5% are male, with an average age of 39.3 years.

03

Which brands do Pound cake fans like most?

Pound cake fans show strongest brand affinity for Biscoff Cookies (156.83×), Reese (73.09×), and Wasabi (film) (60.74×) over the country average.

04

Where do Pound cake fans live in United States?

Pound cake fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pound cake fans also like?

Beyond Pound cake itself, the audience over-indexes on Reese (73.09×), Wasabi (film) (60.74×), japanese music (68.99×), and Jackie Chan (23.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Pound cake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pound cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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