Pound cake Audience in United States

Pound cake has an estimated audience of 470,827 people in United States. 82.5% are female, 17.5% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Biscoff Cookies, Reese, Wasabi (film), japanese music, Jackie Chan.

The average Pound cake fan in United States is 39.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Biscoff Cookies, Reese, Wasabi (film), with strongest over-indexing on Biscoff Cookies (156.83× the country average). Demographically, the Pound cake audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Pound cake fans

Demographic split for Pound cake audience in United States
MetricValue
Female82.5%
Male17.5%
Average age39.3
Estimated audience size470,827

Audience persona

The typical Pound cake fan in United States is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Biscoff Cookies.

Top regions in United States

Top regions ranked by reach for Pound cake in United States
RegionReachAffinity
Texas51,3241.27×
California50,6110.98×
Florida36,7001.15×
New York29,4131.12×
Georgia26,8271.85×
North Carolina22,0131.55×
Illinois18,1001.15×
Pennsylvania17,2581.09×
Virginia14,9651.3×
Ohio13,5510.93×
New Jersey13,3591.12×
Michigan12,6671.03×
Alabama11,9411.82×
South Carolina11,3551.6×
Maryland10,5931.31×
Tennessee9,7771.04×
Washington9,0400.96×
Louisiana8,6951.43×
Massachusetts8,6820.94×
Indiana7,8160.91×
Mississippi7,5881.96×
Arizona7,5640.79×
Missouri6,7170.89×
Wisconsin5,6950.8×
Colorado5,4090.73×
Minnesota5,4000.8×
Kentucky5,2540.89×
Connecticut5,1811.1×
Arkansas5,0441.3×
Oklahoma4,9120.94×
Oregon4,5260.84×
Nevada4,1980.92×
Kansas3,2050.86×
Iowa3,0490.79×
Utah3,0430.72×
Hawaii1,8800.93×
West Virginia1,8280.83×
New Mexico1,7470.74×
Nebraska1,6310.69×
Idaho1,6170.68×
Washington, District of Columbia1,4541.03×
Delaware1,4041.08×
New Hampshire1,2940.7×
Maine1,2340.73×
Rhode Island1,1880.79×
Montana8960.69×
Alaska8870.88×
Vermont6150.74×
North Dakota5920.61×
South Dakota5860.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pound cake audience
BrandAffinityCategory
Biscoff Cookies156.83×Food & Beverages
Reese73.09×Movies & TV
Wasabi (film)60.74×Movies & TV
japanese music68.99×Music & Radio
Jackie Chan23.44×Movies & TV
Cold Stone Creamery20.27×Food & Beverages
Einstein Bros. Bagels20.65×Food & Beverages
Carvel Ice Cream78.91×Food & Beverages
Bruegger's Bagels27.04×Food & Beverages
Peking duck64.07×Food & Beverages
Baskin-Robbins8.86×Food & Beverages
Krispy Kreme6.59×Food & Beverages
Breyers33.69×Food & Beverages
The Coffee Bean & Tea Leaf18.87×Food & Beverages
Batter (cooking)10.37×Food & Beverages
Rice vermicelli46.76×Food & Beverages
Dunkin' Donuts4.54×Food & Beverages
Beef ribs86.53×Food & Beverages
Pop Rocks53.66×Food & Beverages
Oreo O's71.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pound cake audience
TraitClusterScore
Healthy LifestyleBALANCE1.88
Urban LifestyleOPEN1.61
Price SensitivityPREMIUM1.58
Community OrientationOPEN1.51
IndulgenceJOY1.49
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Pound cake
CountryShare
Netherlands19.5%
United States16.1%
Taiwan12.6%

See Pound cake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Pound cake have in United States?

Pound cake has an estimated audience of 470,827 people in United States, concentrated in Texas and California.

What is the gender split and age of Pound cake fans?

82.5% of Pound cake fans are female, 17.5% are male, with an average age of 39.3 years.

Which brands do Pound cake fans like most?

Pound cake fans show strongest brand affinity for Biscoff Cookies (156.83×), Reese (73.09×), and Wasabi (film) (60.74×) over the country average.

Where do Pound cake fans live in United States?

Pound cake fans in United States are most concentrated in Texas (reach 51,324), California (reach 50,611), and Florida (reach 36,700). These three regions account for the largest share of the active audience.

What other brands do Pound cake fans also like?

Beyond Pound cake itself, the audience over-indexes on Reese (73.09×), Wasabi (film) (60.74×), japanese music (68.99×), and Jackie Chan (23.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pound cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.