Beast (South Korean band) Audience in United States

Beast (South Korean band) logo

Beast (South Korean band) has an estimated audience of 682,889 people in United States. 68.9% are female, 31.1% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Happy Wheels, DKNY, Funimation, Guest house, Planet Fitness.

The average Beast (South Korean band) fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Happy Wheels, DKNY, Funimation, with strongest over-indexing on Happy Wheels (85.11× the country average). Demographically, the Beast (South Korean band) audience skews more female with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Beast (South Korean band) fans

Demographic split for Beast (South Korean band) audience in United States
MetricValue
Female68.9%
Male31.1%
Average age28.8
Estimated audience size682,889

Audience persona

The typical Beast (South Korean band) fan in United States is more female, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Happy Wheels.

Top regions in United States

Top regions ranked by reach for Beast (South Korean band) in United States
RegionReachAffinity
California85,6021.14×
Texas71,0711.21×
Florida49,8521.08×
New York46,6211.22×
Georgia25,8761.23×
Illinois23,9691.05×
Pennsylvania21,2960.93×
North Carolina21,0211.02×
Ohio20,6550.98×
Michigan18,1431.02×
Virginia18,0631.09×
New Jersey17,5061.01×
Washington14,3791.05×
Arizona14,1701.02×
Tennessee13,7711.01×
Maryland11,8521.01×
Massachusetts11,7840.88×
Indiana11,7470.94×
Missouri11,3381.03×
South Carolina10,8551.06×
Alabama10,8201.13×
Louisiana10,7181.22×
Kentucky9,1871.07×
Colorado8,9860.83×
Wisconsin8,8750.86×
Minnesota8,6650.89×
Oklahoma8,4611.12×
Oregon8,1101.04×
Mississippi7,5161.34×
Connecticut6,7060.98×
Nevada6,6421.01×
Arkansas6,0771.08×
Utah6,0120.98×
Kansas5,6001.04×
Iowa5,4500.97×
New Mexico3,6911.08×
Nebraska3,1820.93×
Idaho3,1270.91×
Hawaii3,0741.05×
West Virginia2,9490.93×
Washington, District of Columbia2,0571×
New Hampshire2,0340.76×
Maine2,0150.82×
Rhode Island1,8340.84×
Delaware1,5960.85×
Montana1,5390.81×
Alaska1,4611×
South Dakota1,2850.81×
Wyoming1,2191.2×
North Dakota1,1690.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beast (South Korean band) audience
BrandAffinityCategory
Happy Wheels85.11×Games
DKNY25.66×Fashion & Accessoires
Funimation13.89×Movies & TV
Guest house37.63×Travel & Leisure
Planet Fitness4.17×Sports
Group buying14.97×Shopping
Mr. Olympia15.75×Sports
Sia20.64×Music & Radio
Doodle Jump63.93×Games
Monsta X47.25×Music & Radio
Las Vegas3.98×Travel & Leisure
Saw (franchise)13.21×Movies & TV
Prison Break13.21×Movies & TV
Diaper bag4.99×Kids & Family
Gwendoline Christie13.34×Movies & TV
Fire Emblem23.41×Games
Milwaukee Brewers5.16×Sports
San Diego Padres6.9×Sports
Final Fantasy6.69×Games
Superman1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beast (South Korean band) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.65
Price SensitivityPREMIUM1.47
Quality AwarenessPREMIUM1.24
SustainabilityBALANCE1.22
Early Adopter MentalityPOWER1.17
Design AffinityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Beast (South Korean band)
CountryShare
India16.2%
United States15.0%
Japan12.0%

See Beast (South Korean band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Beast (South Korean band) have in United States?

Beast (South Korean band) has an estimated audience of 682,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Beast (South Korean band) fans?

68.9% of Beast (South Korean band) fans are female, 31.1% are male, with an average age of 28.8 years.

Which brands do Beast (South Korean band) fans like most?

Beast (South Korean band) fans show strongest brand affinity for Happy Wheels (85.11×), DKNY (25.66×), and Funimation (13.89×) over the country average.

Where do Beast (South Korean band) fans live in United States?

Beast (South Korean band) fans in United States are most concentrated in California (reach 85,602), Texas (reach 71,071), and Florida (reach 49,852). These three regions account for the largest share of the active audience.

What other brands do Beast (South Korean band) fans also like?

Beyond Beast (South Korean band) itself, the audience over-indexes on DKNY (25.66×), Funimation (13.89×), Guest house (37.63×), and Planet Fitness (4.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beast (South Korean band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.