Rascasse Audience Intelligence

Saw (franchise) Audience in United States

A data profile of the people who buy, follow and care about Saw (franchise) in United States — modelled from more than twelve digital signal sources. Saw (franchise) has an estimated audience of 3,480,676 people in United States.

#369among Movie / TV Show / Series in United States#1103in Movies & TV

The average Saw (franchise) fan in United States is 38.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Washington.

Top brand affinities include Waffle House, Lush (band), Quinceañera (telenovela), with strongest over-indexing on Waffle House (12.67× the country average).

Demographically, the Saw (franchise) audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saw (franchise) fan in United States is balanced, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Waffle House.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saw (franchise) profile in United States.

Audience size
3.5M
in United States
Gender
51.3%♀
48.7% male
Age
38.5
average years
Country rank
#9066
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saw (franchise) viewers

51.3% are female, 48.7% are male, average age 38.5.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Saw (franchise) audience in United States
MetricValue
Female51.3%
Male48.7%
Average age38.5
Estimated audience size3,480,676
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Saw (franchise) audience in United States
Age bracketShare%
16-1915%
20-2923%
30-3927%
40-4921%
50+14%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Saw (franchise) audience comes from United States.

Worldwide audience distribution share by country for Saw (franchise)
CountryShare
United States21.8%
Brazil8.5%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saw (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Saw (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M5.01×
02Washington~200K3.02×
03Alabama~70K1.42×
04New Mexico~20K1.07×
05Kentucky~40K1.02×
06Oklahoma~40K1.00×
07Louisiana~40K0.98×
08Arkansas~30K0.97×
09Mississippi~30K0.97×
10Georgia~100K0.96×
11Indiana~60K0.96×
12California~400K0.95×
13Arizona~70K0.95×
14Missouri~50K0.94×
15Nevada~30K0.94×
16Utah~30K0.93×
17Kansas~30K0.93×
18West Virginia~10K0.93×
19North Carolina~100K0.92×
20Oregon~40K0.92×
21Idaho~20K0.91×
22Pennsylvania~100K0.90×
23North Dakota~6K0.90×
24Tennessee~60K0.89×
25Ohio~90K0.88×
26Virginia~70K0.88×
27Nebraska~20K0.88×
28Alaska~7K0.88×
29Illinois~100K0.87×
30Michigan~80K0.87×
31Florida~200K0.86×
32South Carolina~40K0.86×
33Iowa~20K0.86×
34Montana~8K0.84×
35South Dakota~7K0.83×
36New York~200K0.82×
37Maryland~50K0.82×
38Colorado~40K0.82×
39Connecticut~30K0.82×
40New Jersey~70K0.80×
41Wisconsin~40K0.80×
42Minnesota~40K0.80×
43Rhode Island~9K0.80×
44Delaware~8K0.80×
45Massachusetts~50K0.77×
46Maine~10K0.77×
47Hawaii~10K0.75×
48New Hampshire~10K0.75×
49Vermont~5K0.74×
50Washington, District of Columbia~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Saw (franchise), United States
0.64×1.00×5.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saw (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saw (franchise) audience
#·InterestCategoryAffinity×
01Spotlight (software)Technology & Electronics37.92×
02Oldboy (2003 film)Movies & TV36.68×
03Lush (band)Music & Radio25.11×
04Accept (band)Music & Radio22.22×
05The Queen (film)Movies & TV21.75×
06Medium (TV series)Movies & TV19.52×
07MaroonMusic & Radio18.49×
08Prison BreakMovies & TV16.64×
09MilenioNews16.25×
10Cute (Japanese band)Music & Radio16.22×
11Waffle HouseFood & Beverages12.67×
12Quinceañera (telenovela)Movies & TV12.47×
13Mexico CityTravel & Leisure8.00×
14TelemundoMovies & TV6.88×
15UnivisionMovies & TV6.77×
16GuatemalaTravel & Leisure6.56×
17ColombiaTravel & Leisure6.38×
18Buenos AiresTravel & Leisure6.22×
19Spanish languagePolitics & Society6.01×
20FIFA World Cup 2026Sports2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saw (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saw (franchise) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.48×
SpiritualityBALANCE1.44×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saw (franchise) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
SustainabilityBALANCE0.69×
Sports ActivityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saw (franchise) have in United States?

Saw (franchise) has an estimated audience of 3,480,676 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Saw (franchise) viewers?

51.3% of Saw (franchise) fans are female, 48.7% are male, with an average age of 38.5 years.

03

Which brands do Saw (franchise) fans like most?

Saw (franchise) fans show strongest brand affinity for Waffle House (12.67×), Lush (band) (25.11×), and Quinceañera (telenovela) (12.47×) over the country average.

04

Where do Saw (franchise) fans live in United States?

Saw (franchise) fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~400K), and Washington (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saw (franchise) fans also like?

Beyond Saw (franchise) itself, the audience over-indexes on Lush (band) (25.11×), Quinceañera (telenovela) (12.47×), Oldboy (2003 film) (36.68×), and Maroon (18.49×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saw (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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