Saw (franchise) Audience in United States

Saw (franchise) logo

Saw (franchise) has an estimated audience of 3,460,255 people in United States. 51.3% are female, 48.7% are male, average age 38.5. Top regions: Texas, California, Florida. Top brand affinities: Waffle House, Lush (band), Quinceañera (telenovela), Oldboy (2003 film), Maroon.

The average Saw (franchise) fan in United States is 38.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Waffle House, Lush (band), Quinceañera (telenovela), with strongest over-indexing on Waffle House (12.67× the country average). Demographically, the Saw (franchise) audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Saw (franchise) fans

Demographic split for Saw (franchise) audience in United States
MetricValue
Female51.3%
Male48.7%
Average age38.5
Estimated audience size3,460,255

Audience persona

The typical Saw (franchise) fan in United States is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Waffle House.

Top regions in United States

Top regions ranked by reach for Saw (franchise) in United States
RegionReachAffinity
Texas1,576,2135.3×
California390,5731.03×
Florida213,9400.91×
Washington187,8692.71×
New York167,4490.87×
Illinois107,4280.93×
Pennsylvania105,7340.91×
Georgia103,7460.97×
Ohio98,6070.93×
North Carolina95,3950.92×
Michigan79,5940.88×
Virginia76,0740.9×
New Jersey74,0280.84×
Arizona69,1700.98×
Alabama65,1831.35×
Tennessee63,5590.92×
Indiana60,7780.96×
Massachusetts56,4470.83×
Missouri50,7620.91×
Maryland49,9660.84×
Colorado48,6260.89×
South Carolina45,2130.87×
Louisiana43,6630.98×
Kentucky41,9890.97×
Wisconsin41,2590.79×
Minnesota39,8550.8×
Oklahoma39,8471.04×
Oregon39,3700.99×
Nevada32,6380.98×
Utah30,9281×
Connecticut28,4490.82×
Arkansas27,5750.97×
Mississippi26,7160.94×
Kansas24,6110.9×
Iowa24,0350.84×
New Mexico17,4771.01×
Idaho14,7870.85×
Nebraska14,0510.81×
West Virginia14,0490.87×
Hawaii11,1220.75×
New Hampshire9,6540.71×
Maine8,6880.7×
Rhode Island8,5810.78×
Delaware7,5120.79×
Washington, District of Columbia7,3190.7×
Montana6,9540.72×
South Dakota5,8670.73×
Alaska5,7000.77×
North Dakota5,5740.78×
Vermont4,0010.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saw (franchise) audience
BrandAffinityCategory
Waffle House12.67×Food & Beverages
Lush (band)25.11×Music & Radio
Quinceañera (telenovela)12.47×Movies & TV
Oldboy (2003 film)36.68×Movies & TV
Maroon18.49×Music & Radio
The Queen (film)21.75×Movies & TV
Spanish language6.01×Politics & Society
Spotlight (software)37.92×Technology & Electronics
Mexico City8×Travel & Leisure
Guatemala6.56×Travel & Leisure
Prison Break16.64×Movies & TV
Next (TV series)15.04×Movies & TV
Accept (band)22.22×Music & Radio
Cute (Japanese band)16.22×Music & Radio
Telemundo6.88×Movies & TV
Buenos Aires6.22×Travel & Leisure
Colombia6.38×Travel & Leisure
Milenio16.25×News
Real Madrid C.F.3.99×Sports
Medium (TV series)19.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saw (franchise) audience
TraitClusterScore
ExtroversionTHRILL1.69
Quality AwarenessPREMIUM1.19
MindfulnessBALANCE1.08
Need for SecurityCONSERVATISM1.08
TraditionCONSERVATISM1.04
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Saw (franchise)
CountryShare
United States21.8%
Brazil8.6%
Italy7.7%

See Saw (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Saw (franchise) have in United States?

Saw (franchise) has an estimated audience of 3,460,255 people in United States, concentrated in Texas and California.

What is the gender split and age of Saw (franchise) fans?

51.3% of Saw (franchise) fans are female, 48.7% are male, with an average age of 38.5 years.

Which brands do Saw (franchise) fans like most?

Saw (franchise) fans show strongest brand affinity for Waffle House (12.67×), Lush (band) (25.11×), and Quinceañera (telenovela) (12.47×) over the country average.

Where do Saw (franchise) fans live in United States?

Saw (franchise) fans in United States are most concentrated in Texas (reach 1,576,213), California (reach 390,573), and Florida (reach 213,940). These three regions account for the largest share of the active audience.

What other brands do Saw (franchise) fans also like?

Beyond Saw (franchise) itself, the audience over-indexes on Lush (band) (25.11×), Quinceañera (telenovela) (12.47×), Oldboy (2003 film) (36.68×), and Maroon (18.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saw (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.