Medium (TV series) Audience in United States

Medium (TV series) has an estimated audience of 1,605,775 people in United States. 53.3% are female, 46.7% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Kate Beckinsale, Malcolm in the Middle, Diane Keaton, Michael Sheen, Javier Bardem.

The average Medium (TV series) fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kate Beckinsale, Malcolm in the Middle, Diane Keaton, with strongest over-indexing on Kate Beckinsale (30.18× the country average). Demographically, the Medium (TV series) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Medium (TV series) fans

Demographic split for Medium (TV series) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age39.4
Estimated audience size1,605,775

Audience persona

The typical Medium (TV series) fan in United States is balanced, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Kate Beckinsale.

Top regions in United States

Top regions ranked by reach for Medium (TV series) in United States
RegionReachAffinity
California238,7051.35×
Texas141,7131.03×
New York124,5551.39×
Florida109,7261.01×
Illinois53,2170.99×
Georgia52,9481.07×
Pennsylvania49,4570.91×
Virginia47,2811.21×
North Carolina47,0620.97×
Washington45,8851.42×
Ohio45,0240.91×
New Jersey44,5251.09×
Michigan41,6810.99×
Massachusetts38,4771.22×
Maryland29,7141.08×
Oregon28,4521.55×
Colorado28,3491.12×
Arizona27,9040.85×
Tennessee27,6600.86×
Minnesota27,2991.19×
Missouri24,3130.94×
Indiana24,1460.82×
Wisconsin21,3820.89×
South Carolina20,8950.86×
Louisiana18,1860.88×
Connecticut16,9741.05×
Oklahoma16,0980.9×
Kentucky15,9670.79×
Alabama15,5740.69×
Nevada14,1700.91×
Utah13,3530.93×
Arkansas13,0200.98×
Kansas12,0330.95×
Iowa12,0290.91×
West Virginia11,2541.51×
Mississippi10,8890.82×
Idaho8,5691.06×
New Mexico8,1271.01×
Washington, District of Columbia7,4971.55×
Nebraska6,5990.82×
New Hampshire6,4431.02×
Hawaii6,4210.93×
Maine6,2151.08×
Rhode Island4,8220.94×
Delaware4,1830.94×
Montana3,9560.89×
Vermont3,0231.07×
Alaska2,8200.82×
South Dakota2,5670.69×
North Dakota2,2650.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medium (TV series) audience
BrandAffinityCategory
Kate Beckinsale30.18×Movies & TV
Malcolm in the Middle30.02×Movies & TV
Diane Keaton10.97×Movies & TV
Michael Sheen44.09×Movies & TV
Javier Bardem24.12×Movies & TV
Kelly Osbourne16.51×Music & Radio
Prison Break25.71×Movies & TV
James Caan24.6×Movies & TV
Penélope Cruz27.27×Movies & TV
Victorious25.09×Movies & TV
Saw (franchise)21.46×Movies & TV
Boardwalk Empire29.08×Movies & TV
Maya Rudolph19.34×Movies & TV
Rachel Weisz19.13×Movies & TV
Warehouse 1354.87×Movies & TV
Michael Fassbender20×Movies & TV
Metaphysics5.92×Business & Career
El País20.19×News
Francis Ford Coppola23.01×Movies & TV
Ghost Whisperer27.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medium (TV series) audience
TraitClusterScore
MindfulnessBALANCE1.44
ExtroversionTHRILL1.26
SpiritualityBALANCE1.23
Need for SecurityCONSERVATISM1.17
Price SensitivityPREMIUM1.12
TraditionCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Medium (TV series)
CountryShare
United States20.2%
India14.6%
Indonesia6.3%

See Medium (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Medium (TV series) have in United States?

Medium (TV series) has an estimated audience of 1,605,775 people in United States, concentrated in California and Texas.

What is the gender split and age of Medium (TV series) fans?

53.3% of Medium (TV series) fans are female, 46.7% are male, with an average age of 39.4 years.

Which brands do Medium (TV series) fans like most?

Medium (TV series) fans show strongest brand affinity for Kate Beckinsale (30.18×), Malcolm in the Middle (30.02×), and Diane Keaton (10.97×) over the country average.

Where do Medium (TV series) fans live in United States?

Medium (TV series) fans in United States are most concentrated in California (reach 238,705), Texas (reach 141,713), and New York (reach 124,555). These three regions account for the largest share of the active audience.

What other brands do Medium (TV series) fans also like?

Beyond Medium (TV series) itself, the audience over-indexes on Malcolm in the Middle (30.02×), Diane Keaton (10.97×), Michael Sheen (44.09×), and Javier Bardem (24.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medium (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.