Rascasse Audience Intelligence

Medium (TV series) Audience in United States

A data profile of the people who buy, follow and care about Medium (TV series) in United States — modelled from more than twelve digital signal sources. Medium (TV series) has an estimated audience of 1,689,437 people in United States.

#1055among Movie / TV Show / Series in United States#2623in Movies & TV

The average Medium (TV series) fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kate Beckinsale, Javier Bardem, Diane Keaton, with strongest over-indexing on Kate Beckinsale (60.62× the country average).

Demographically, the Medium (TV series) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medium (TV series) fan in United States is balanced, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Kate Beckinsale.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medium (TV series) profile in United States.

Audience size
1.7M
in United States
Gender
53.3%♀
46.7% male
Age
39.4
average years
Country rank
#16229
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medium (TV series) viewers

53.3% are female, 46.7% are male, average age 39.4.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Medium (TV series) audience in United States
MetricValue
Female53.3%
Male46.7%
Average age39.4
Estimated audience size1,689,437
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Medium (TV series) audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Medium (TV series) audience comes from United States.

Worldwide audience distribution share by country for Medium (TV series)
CountryShare
United States20.7%
India15.1%
Indonesia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medium (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Medium (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.44×
02California~200K1.33×
03Washington~40K1.33×
04New York~100K1.31×
05Oregon~20K1.31×
06West Virginia~9K1.24×
07Kansas~10K1.18×
08Virginia~40K1.15×
09Massachusetts~40K1.15×
10Colorado~30K1.11×
11New Jersey~40K1.09×
12Maryland~30K1.08×
13Georgia~50K1.07×
14Texas~100K1.05×
15Florida~100K1.05×
16Connecticut~20K1.05×
17Illinois~50K1.02×
18Minnesota~20K1.02×
19North Carolina~50K1.01×
20Idaho~8K1.01×
21New Mexico~8K1.01×
22Mississippi~10K0.98×
23Delaware~4K0.98×
24Arizona~30K0.97×
25Utah~10K0.97×
26Rhode Island~5K0.97×
27Vermont~3K0.96×
28Missouri~20K0.95×
29Maine~5K0.95×
30Michigan~40K0.94×
31Nevada~10K0.94×
32Pennsylvania~50K0.93×
33Louisiana~20K0.93×
34Oklahoma~20K0.93×
35Ohio~50K0.92×
36Arkansas~10K0.92×
37Iowa~10K0.92×
38Hawaii~6K0.92×
39New Hampshire~6K0.92×
40South Carolina~20K0.91×
41Tennessee~30K0.90×
42Alaska~3K0.89×
43Kentucky~20K0.88×
44Indiana~30K0.87×
45Wisconsin~20K0.86×
46Alabama~20K0.86×
47Montana~4K0.86×
48Nebraska~7K0.85×
49South Dakota~3K0.78×
50North Dakota~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Medium (TV series), United States
0.78×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medium (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medium (TV series) audience
#·InterestCategoryAffinity×
01Kate BeckinsaleMovies & TV60.62×
02Michael SheenMovies & TV57.32×
03Javier BardemMovies & TV57.03×
04Warehouse 13Movies & TV55.91×
05Penélope CruzMovies & TV48.43×
06Boardwalk EmpireMovies & TV40.67×
07Ghost WhispererMovies & TV36.37×
08Holland America LineTravel & Leisure33.02×
09Marlon BrandoMovies & TV28.70×
10Malcolm in the MiddleMovies & TV27.16×
11ICarlyMovies & TV25.90×
12Francis Ford CoppolaMovies & TV25.03×
13Al PacinoMovies & TV22.44×
14Diane KeatonMovies & TV22.41×
15Michael FassbenderMovies & TV20.00×
16Morgan FreemanMovies & TV19.70×
17Prison BreakMovies & TV19.62×
18Saw (franchise)Movies & TV19.52×
19Kelly OsbourneMusic & Radio13.38×
20Robert De NiroMovies & TV11.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medium (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medium (TV series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.77×
Need for SecurityCONSERVATISM1.70×
Price SensitivityPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medium (TV series) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Luxury OrientationPREMIUM0.67×
SustainabilityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medium (TV series) have in United States?

Medium (TV series) has an estimated audience of 1,689,437 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Medium (TV series) viewers?

53.3% of Medium (TV series) fans are female, 46.7% are male, with an average age of 39.4 years.

03

Which brands do Medium (TV series) fans like most?

Medium (TV series) fans show strongest brand affinity for Kate Beckinsale (60.62×), Javier Bardem (57.03×), and Diane Keaton (22.41×) over the country average.

04

Where do Medium (TV series) fans live in United States?

Medium (TV series) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Medium (TV series) fans also like?

Beyond Medium (TV series) itself, the audience over-indexes on Javier Bardem (57.03×), Diane Keaton (22.41×), Michael Sheen (57.32×), and Malcolm in the Middle (27.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Medium (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medium (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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