Rascasse Audience Intelligence

ICarly Audience in United States

A data profile of the people who buy, follow and care about ICarly in United States — modelled from more than twelve digital signal sources. ICarly has an estimated audience of 2,177,697 people in United States.

#225among TV series in United States#783among Movie / TV Show / Series in United States#2020in Movies & TV

The average ICarly fan in United States is 28.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peyton List (actress, born 1998), Debby Ryan, Christine Baranski, with strongest over-indexing on Peyton List (actress, born 1998) (74.83× the country average).

Demographically, the ICarly audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ICarly fan in United States is more female, around 28.1 years old, with strong Extroversion tendencies and a notable affinity for Peyton List (actress, born 1998).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ICarly profile in United States.

Audience size
2.2M
in United States
Gender
59.0%♀
41.0% male
Age
28.1
average years
Country rank
#13319
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ICarly viewers

59.0% are female, 41.0% are male, average age 28.1.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for ICarly audience in United States
MetricValue
Female59.0%
Male41.0%
Average age28.1
Estimated audience size2,177,697
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the ICarly audience in United States
Age bracketShare%
16-1951%
20-2926%
30-3910%
40-497%
50+6%
Fig. 04

Worldwide distribution

33.1%

of the worldwide ICarly audience comes from United States.

Worldwide audience distribution share by country for ICarly
CountryShare
United States33.1%
Brazil10.5%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ICarly audience in United States is strongest.

Fig. 05

Top regions by affinity

ICarly fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.29×
02Arizona~60K1.28×
03Kentucky~30K1.24×
04Oklahoma~30K1.22×
05Idaho~10K1.22×
06Texas~200K1.13×
07Georgia~70K1.12×
08Indiana~40K1.12×
09New Jersey~60K1.11×
10Arkansas~20K1.10×
11California~300K1.09×
12Michigan~60K1.08×
13Pennsylvania~80K1.07×
14Illinois~80K1.07×
15Maryland~40K1.07×
16Missouri~40K1.07×
17Mississippi~20K1.07×
18Louisiana~30K1.06×
19Ohio~70K1.05×
20Tennessee~50K1.05×
21Connecticut~20K1.05×
22New Mexico~10K1.03×
23West Virginia~10K1.03×
24North Carolina~70K1.02×
25South Carolina~30K1.02×
26Virginia~50K1.01×
27New York~100K1.00×
28Delaware~6K1.00×
29Alaska~5K1.00×
30Florida~100K0.99×
31Washington~40K0.99×
32Nevada~20K0.99×
33Kansas~20K0.99×
34Wisconsin~30K0.97×
35Utah~20K0.96×
36Rhode Island~6K0.95×
37Massachusetts~40K0.94×
38Nebraska~10K0.94×
39North Dakota~4K0.92×
40Iowa~20K0.91×
41Oregon~20K0.89×
42South Dakota~4K0.89×
43Minnesota~30K0.87×
44Colorado~30K0.86×
45New Hampshire~7K0.83×
46Maine~6K0.81×
47Montana~5K0.81×
48Hawaii~7K0.78×
49Vermont~3K0.77×
50Washington, District of Columbia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — ICarly, United States
0.70×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ICarly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ICarly audience
#·InterestCategoryAffinity×
01Calum WorthyMovies & TV89.24×
02Debby RyanMovies & TV77.78×
03Peyton List (actress, born 1998)Movies & TV74.83×
04Mary MouserMovies & TV74.83×
05Christine BaranskiMovies & TV71.26×
06Paula PattonMovies & TV60.03×
07Jennette McCurdyMovies & TV58.03×
08Moonlight (TV series)Movies & TV57.49×
09Ross LynchMovies & TV53.82×
10Peyton ListMovies & TV46.16×
11Miranda CosgroveMovies & TV44.04×
12VictoriousMovies & TV37.72×
13Javier BardemMovies & TV33.58×
14Kate BeckinsaleMovies & TV30.78×
15CheeringSports30.52×
16Cameron BoyceMovies & TV30.40×
17Malcolm in the MiddleMovies & TV27.82×
18Scary MovieMovies & TV22.31×
19Robert DuvallMovies & TV20.15×
20Freaky Friday (2003 film)Movies & TV19.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ICarly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ICarly audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
SpiritualityBALANCE1.18×
Social Media UsageJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ICarly audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.78×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ICarly have in United States?

ICarly has an estimated audience of 2,177,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ICarly viewers?

59.0% of ICarly fans are female, 41.0% are male, with an average age of 28.1 years.

03

Which brands do ICarly fans like most?

ICarly fans show strongest brand affinity for Peyton List (actress, born 1998) (74.83×), Debby Ryan (77.78×), and Christine Baranski (71.26×) over the country average.

04

Where do ICarly fans live in United States?

ICarly fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ICarly fans also like?

Beyond ICarly itself, the audience over-indexes on Debby Ryan (77.78×), Christine Baranski (71.26×), Jennette McCurdy (58.03×), and Mary Mouser (74.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See ICarly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ICarly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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