Rascasse Audience Intelligence

Robert De Niro Audience in United States

A data profile of the people who buy, follow and care about Robert De Niro in United States — modelled from more than twelve digital signal sources. Robert De Niro has an estimated audience of 7,029,781 people in United States.

#140among Actor Actress or TV Star in United States#400among Person in United States#432in Movies & TV

The average Robert De Niro fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Duvall, Diane Keaton, Animal Kingdom (film), with strongest over-indexing on Robert Duvall (21.55× the country average).

Demographically, the Robert De Niro audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robert De Niro fan in United States is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Robert Duvall.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert De Niro profile in United States.

Audience size
7M
in United States
Gender
51.7%♀
48.3% male
Age
42.0
average years
Country rank
#4993
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert De Niro fans

51.7% are female, 48.3% are male, average age 42.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Robert De Niro audience in United States
MetricValue
Female51.7%
Male48.3%
Average age42.0
Estimated audience size7,029,781
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Robert De Niro audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Robert De Niro audience comes from United States.

Worldwide audience distribution share by country for Robert De Niro
CountryShare
United States23.1%
Brazil7.5%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert De Niro audience in United States is strongest.

Fig. 05

Top regions by affinity

Robert De Niro fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K1.27×
02Connecticut~100K1.25×
03New York~500K1.24×
04Pennsylvania~300K1.18×
05Rhode Island~30K1.18×
06Nevada~90K1.17×
07California~1M1.14×
08Illinois~300K1.13×
09Arizona~200K1.11×
10Massachusetts~200K1.11×
11New Hampshire~30K1.11×
12New Mexico~40K1.09×
13Florida~600K1.08×
14Michigan~200K1.08×
15Ohio~300K1.07×
16Delaware~20K1.06×
17Missouri~100K1.03×
18Wisconsin~100K1.03×
19Texas~700K1.02×
20Indiana~100K1.01×
21Maryland~100K1.01×
22Kentucky~100K1.00×
23North Carolina~200K0.99×
24Washington~200K0.99×
25Tennessee~200K0.99×
26Oregon~90K0.99×
27Colorado~100K0.98×
28Oklahoma~90K0.98×
29Georgia~200K0.97×
30South Carolina~100K0.97×
31Maine~30K0.97×
32Virginia~200K0.96×
33Minnesota~100K0.96×
34Kansas~60K0.95×
35Idaho~40K0.95×
36Louisiana~100K0.94×
37Iowa~60K0.93×
38Nebraska~40K0.92×
39Montana~20K0.92×
40West Virginia~30K0.91×
41Arkansas~60K0.90×
42Vermont~10K0.90×
43Utah~60K0.88×
44Mississippi~60K0.86×
45North Dakota~10K0.86×
46Alabama~90K0.85×
47Alaska~10K0.85×
48Hawaii~30K0.84×
49Washington, District of Columbia~20K0.83×
50South Dakota~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Robert De Niro, United States
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert De Niro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert De Niro audience
#·InterestCategoryAffinity×
01Selma BlairMovies & TV28.92×
02Juliette LewisMovies & TV28.04×
03Sneaky PeteMovies & TV27.44×
04Christine BaranskiMovies & TV27.36×
05Animal Kingdom (film)Movies & TV26.06×
06Guillermo del ToroMovies & TV24.27×
07Moonlight (TV series)Movies & TV23.95×
08James CaanMovies & TV23.35×
09Robert DuvallMovies & TV21.55×
10Rob SchneiderMovies & TV21.39×
11Animal Kingdom (TV series)Movies & TV20.88×
12Scarface (1983 film)Movies & TV20.59×
13Javier BardemMovies & TV20.16×
14Jessica BielMovies & TV19.77×
15Al PacinoMovies & TV18.93×
16Kate BeckinsaleMovies & TV18.11×
17Alicia SilverstoneMovies & TV17.36×
18The Rock (film)Movies & TV15.13×
19Diane KeatonMovies & TV12.57×
20Pedro PascalMovies & TV10.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert De Niro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert De Niro audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.27×
IndividualismJOY1.11×
TravellingTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert De Niro audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Quality AwarenessPREMIUM0.97×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert De Niro have in United States?

Robert De Niro has an estimated audience of 7,029,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Robert De Niro fans?

51.7% of Robert De Niro fans are female, 48.3% are male, with an average age of 42.0 years.

03

Which brands do Robert De Niro fans like most?

Robert De Niro fans show strongest brand affinity for Robert Duvall (21.55×), Diane Keaton (12.57×), and Animal Kingdom (film) (26.06×) over the country average.

04

Where do Robert De Niro fans live in United States?

Robert De Niro fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Robert De Niro fans also like?

Beyond Robert De Niro itself, the audience over-indexes on Diane Keaton (12.57×), Animal Kingdom (film) (26.06×), Scarface (1983 film) (20.59×), and Animal Kingdom (TV series) (20.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Robert De Niro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert De Niro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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