Robert De Niro Audience in United States

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Robert De Niro has an estimated audience of 7,903,666 people in United States. 51.7% are female, 48.3% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Robert Duvall, Diane Keaton, Animal Kingdom (film), Animal Kingdom (TV series), Juliette Lewis.

The average Robert De Niro fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Robert Duvall, Diane Keaton, Animal Kingdom (film), with strongest over-indexing on Robert Duvall (21.55× the country average). Demographically, the Robert De Niro audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Robert De Niro fans

Demographic split for Robert De Niro audience in United States
MetricValue
Female51.7%
Male48.3%
Average age42.0
Estimated audience size7,903,666

Audience persona

The typical Robert De Niro fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Robert Duvall.

Top regions in United States

Top regions ranked by reach for Robert De Niro in United States
RegionReachAffinity
California994,7831.14×
Texas719,8031.06×
Florida594,0941.11×
New York575,2961.3×
Pennsylvania333,2151.25×
Illinois310,4751.18×
Ohio268,5881.1×
New Jersey263,2501.31×
North Carolina244,1281.03×
Georgia242,1490.99×
Michigan233,9301.13×
Virginia186,3510.97×
Massachusetts176,0771.13×
Arizona174,4881.08×
Washington162,9391.03×
Tennessee162,2601.02×
Indiana149,2511.03×
Maryland135,8681×
Missouri135,6031.06×
Wisconsin123,6131.04×
Colorado122,5280.98×
South Carolina116,3920.98×
Minnesota111,3340.98×
Connecticut101,1571.28×
Kentucky99,6081.01×
Louisiana95,9820.94×
Alabama91,7020.83×
Oregon91,0951.01×
Nevada87,9461.15×
Oklahoma85,7460.98×
Utah61,1980.86×
Iowa60,6200.93×
Kansas59,8360.96×
Arkansas58,3260.9×
Mississippi54,1180.83×
New Mexico41,1431.04×
Idaho36,6970.93×
Nebraska36,5210.92×
New Hampshire35,0681.13×
West Virginia32,0970.87×
Rhode Island29,2791.16×
Maine27,2980.96×
Hawaii27,0700.8×
Delaware21,9481.01×
Washington, District of Columbia19,8390.84×
Montana19,2080.88×
South Dakota13,8300.76×
North Dakota12,5230.77×
Alaska12,4130.73×
Vermont11,8130.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robert De Niro audience
BrandAffinityCategory
Robert Duvall21.55×Movies & TV
Diane Keaton12.57×Movies & TV
Animal Kingdom (film)26.06×Movies & TV
Animal Kingdom (TV series)20.88×Movies & TV
Juliette Lewis28.04×Movies & TV
Christine Baranski27.36×Movies & TV
Al Pacino18.93×Movies & TV
Guillermo del Toro24.27×Movies & TV
Jessica Biel19.77×Movies & TV
Rob Schneider21.39×Movies & TV
Javier Bardem20.16×Movies & TV
Andy García27.86×Movies & TV
Pedro Pascal10.23×Movies & TV
Kate Beckinsale18.11×Movies & TV
James Caan23.35×Movies & TV
Scarface (1983 film)20.59×Movies & TV
Alicia Silverstone17.36×Movies & TV
Moonlight (TV series)23.95×Movies & TV
Selma Blair28.92×Movies & TV
Green Lantern16.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robert De Niro audience
TraitClusterScore
PatriotismCONSERVATISM1.48
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.38
Community OrientationOPEN1.36
Risk AppetiteTHRILL1.31
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Robert De Niro
CountryShare
United States24.7%
Brazil7.7%
Italy6.6%

See Robert De Niro audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Robert De Niro have in United States?

Robert De Niro has an estimated audience of 7,903,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Robert De Niro fans?

51.7% of Robert De Niro fans are female, 48.3% are male, with an average age of 42.0 years.

Which brands do Robert De Niro fans like most?

Robert De Niro fans show strongest brand affinity for Robert Duvall (21.55×), Diane Keaton (12.57×), and Animal Kingdom (film) (26.06×) over the country average.

Where do Robert De Niro fans live in United States?

Robert De Niro fans in United States are most concentrated in California (reach 994,783), Texas (reach 719,803), and Florida (reach 594,094). These three regions account for the largest share of the active audience.

What other brands do Robert De Niro fans also like?

Beyond Robert De Niro itself, the audience over-indexes on Diane Keaton (12.57×), Animal Kingdom (film) (26.06×), Animal Kingdom (TV series) (20.88×), and Juliette Lewis (28.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert De Niro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.