Rascasse Audience Intelligence

Oldboy (2003 film) Audience in United States

A data profile of the people who buy, follow and care about Oldboy (2003 film) in United States — modelled from more than twelve digital signal sources. Oldboy (2003 film) has an estimated audience of 1,240,872 people in United States.

#1450among Movie / TV Show / Series in United States#3521in Movies & TV

The average Oldboy (2003 film) fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include John Wick 2, Morgan Freeman, Noah Baumbach, with strongest over-indexing on John Wick 2 (333.79× the country average).

Demographically, the Oldboy (2003 film) audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oldboy (2003 film) fan in United States is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oldboy (2003 film) profile in United States.

Audience size
1.2M
in United States
Gender
34.4%♀
65.6% male
Age
39.7
average years
Country rank
#20368
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oldboy (2003 film) viewers

34.4% are female, 65.6% are male, average age 39.7.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Oldboy (2003 film) audience in United States
MetricValue
Female34.4%
Male65.6%
Average age39.7
Estimated audience size1,240,872
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Oldboy (2003 film) audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4923%
50+18%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Oldboy (2003 film) audience comes from United States.

Worldwide audience distribution share by country for Oldboy (2003 film)
CountryShare
United States19.2%
Italy10.9%
Brazil8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oldboy (2003 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Oldboy (2003 film) fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.48×
02Washington~30K1.40×
03Oregon~20K1.35×
04New York~90K1.34×
05Massachusetts~30K1.29×
06Washington, District of Columbia~5K1.26×
07Arizona~30K1.21×
08Illinois~50K1.17×
09Texas~100K1.13×
10Rhode Island~4K1.13×
11Alaska~3K1.12×
12Virginia~30K1.11×
13Hawaii~6K1.10×
14Colorado~20K1.09×
15New Jersey~30K1.08×
16Maryland~20K1.05×
17Connecticut~10K1.05×
18Utah~10K1.05×
19Nebraska~7K1.05×
20Nevada~10K1.04×
21Vermont~2K1.03×
22Minnesota~20K1.02×
23Pennsylvania~40K1.01×
24Georgia~40K0.99×
25New Hampshire~5K0.99×
26Michigan~30K0.96×
27Kansas~9K0.94×
28New Mexico~6K0.94×
29Missouri~20K0.93×
30Wisconsin~20K0.93×
31Ohio~30K0.92×
32Indiana~20K0.92×
33Oklahoma~10K0.92×
34Florida~80K0.91×
35North Carolina~30K0.91×
36Kentucky~10K0.90×
37Iowa~9K0.90×
38Idaho~6K0.90×
39Maine~4K0.90×
40Tennessee~20K0.89×
41Montana~3K0.88×
42Alabama~10K0.86×
43Arkansas~9K0.86×
44Louisiana~10K0.85×
45Delaware~3K0.84×
46North Dakota~2K0.82×
47South Dakota~2K0.81×
48South Carolina~10K0.76×
49West Virginia~4K0.76×
50Mississippi~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Oldboy (2003 film), United States
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oldboy (2003 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oldboy (2003 film) audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV333.79×
02Noah BaumbachMovies & TV134.58×
03Luca GuadagninoMovies & TV106.23×
04Sin City (film)Movies & TV75.55×
05Kung Fu HustleMovies & TV68.14×
06Prison BreakMovies & TV60.24×
07Django UnchainedMovies & TV56.48×
08Kingsman: The Secret ServiceMovies & TV56.00×
09True RomanceMovies & TV54.53×
10Hellboy (film)Movies & TV46.02×
11White House DownMovies & TV44.36×
12Midnight in ParisMovies & TV39.39×
13Morgan FreemanMovies & TV37.88×
14Saw (franchise)Movies & TV36.68×
15Antonio BanderasMovies & TV23.45×
16Lucy LiuMovies & TV21.03×
17Tessa ThompsonMovies & TV18.27×
18FandangoTravel & Leisure15.21×
19United Parcel ServiceBusiness & Career11.01×
20Las VegasTravel & Leisure4.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oldboy (2003 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oldboy (2003 film) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.05×
PatriotismCONSERVATISM1.99×
SpiritualityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oldboy (2003 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.68×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oldboy (2003 film) have in United States?

Oldboy (2003 film) has an estimated audience of 1,240,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oldboy (2003 film) viewers?

34.4% of Oldboy (2003 film) fans are female, 65.6% are male, with an average age of 39.7 years.

03

Which brands do Oldboy (2003 film) fans like most?

Oldboy (2003 film) fans show strongest brand affinity for John Wick 2 (333.79×), Morgan Freeman (37.88×), and Noah Baumbach (134.58×) over the country average.

04

Where do Oldboy (2003 film) fans live in United States?

Oldboy (2003 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Oldboy (2003 film) fans also like?

Beyond Oldboy (2003 film) itself, the audience over-indexes on Morgan Freeman (37.88×), Noah Baumbach (134.58×), Prison Break (60.24×), and Django Unchained (56.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oldboy (2003 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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