Oldboy (2003 film) Audience in United States

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Oldboy (2003 film) has an estimated audience of 1,235,068 people in United States. 34.4% are female, 65.6% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Home construction, Paleo Grubs, The Nice Guys, Ketchum, Idaho, Santiago Casilla.

The average Oldboy (2003 film) fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, Paleo Grubs, The Nice Guys, with strongest over-indexing on Home construction (3.26× the country average). Demographically, the Oldboy (2003 film) audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Oldboy (2003 film) fans

Demographic split for Oldboy (2003 film) audience in United States
MetricValue
Female34.4%
Male65.6%
Average age39.7
Estimated audience size1,235,068

Audience persona

The typical Oldboy (2003 film) fan in United States is more male, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Oldboy (2003 film) in United States
RegionReachAffinity
California214,1021.58×
Texas124,9991.18×
New York95,7521.39×
Florida78,5110.94×
Illinois50,4711.23×
Pennsylvania42,3001.02×
Georgia39,5861.04×
Ohio36,2860.95×
Washington35,6761.44×
New Jersey34,9011.11×
Virginia34,6091.15×
North Carolina33,8560.91×
Massachusetts32,6591.34×
Michigan31,9650.99×
Arizona31,2041.24×
Tennessee22,3970.9×
Maryland22,3481.05×
Indiana21,6670.96×
Colorado21,4011.1×
Missouri19,0100.95×
Oregon18,9231.34×
Minnesota18,1361.02×
Wisconsin17,3530.93×
Alabama14,6260.85×
South Carolina14,3390.77×
Kentucky13,8880.9×
Louisiana13,2300.83×
Connecticut13,2011.07×
Oklahoma12,8390.94×
Nevada12,5271.05×
Utah11,3521.03×
Kansas9,2190.95×
Iowa9,0420.89×
Arkansas8,7660.86×
Mississippi6,6790.66×
Nebraska6,3891.03×
New Mexico5,6330.91×
Hawaii5,6151.06×
Idaho5,3840.87×
Washington, District of Columbia4,8691.31×
New Hampshire4,8531×
Rhode Island4,0621.03×
West Virginia3,9780.69×
Maine3,8780.88×
Montana2,8150.82×
Alaska2,7591.04×
Delaware2,5900.76×
Vermont2,1310.98×
South Dakota2,1090.74×
North Dakota1,7680.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oldboy (2003 film) audience
BrandAffinityCategory
Home construction3.26×Home & Garden
Paleo Grubs175.78×Food & Beverages
The Nice Guys16.08×Movies & TV
Ketchum, Idaho51.77×Travel & Leisure
Santiago Casilla165.3×Sports
Nationality3.18×Politics & Society
Zagreb24.16×Travel & Leisure
Elsword18.77×Games
Oracle Certification Program24.53×Technology & Electronics
Home staging4.77×Home & Garden
Kona Grill9.43×Food & Beverages
Nebraska Cornhuskers football3.13×Sports
Monogram3.16×Home & Garden
Stamp collecting3.65×Home & Garden
Israel1.53×Travel & Leisure
Panama2.62×Travel & Leisure
Historic site2.77×Arts & Culture
Grinch2.58×Movies & TV
Non-celiac gluten sensitivity6.75×Health
Certified diabetes educator7.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oldboy (2003 film) audience
TraitClusterScore
Risk AppetiteTHRILL1.99
LGBTQ+ IdentityOPEN1.51
PatriotismCONSERVATISM1.32
Need for SecurityCONSERVATISM1.21
Quality AwarenessPREMIUM1.18
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Oldboy (2003 film)
CountryShare
United States19.5%
Italy11.2%
Brazil8.9%

See Oldboy (2003 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Oldboy (2003 film) have in United States?

Oldboy (2003 film) has an estimated audience of 1,235,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Oldboy (2003 film) fans?

34.4% of Oldboy (2003 film) fans are female, 65.6% are male, with an average age of 39.7 years.

Which brands do Oldboy (2003 film) fans like most?

Oldboy (2003 film) fans show strongest brand affinity for Home construction (3.26×), Paleo Grubs (175.78×), and The Nice Guys (16.08×) over the country average.

Where do Oldboy (2003 film) fans live in United States?

Oldboy (2003 film) fans in United States are most concentrated in California (reach 214,102), Texas (reach 124,999), and New York (reach 95,752). These three regions account for the largest share of the active audience.

What other brands do Oldboy (2003 film) fans also like?

Beyond Oldboy (2003 film) itself, the audience over-indexes on Paleo Grubs (175.78×), The Nice Guys (16.08×), Ketchum, Idaho (51.77×), and Santiago Casilla (165.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oldboy (2003 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.