Morgan Freeman Audience in United States

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Morgan Freeman has an estimated audience of 8,308,729 people in United States. 45.5% are female, 54.5% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Christine Baranski, Moonlight (TV series), Paula Patton, Green Lantern, Maggie Gyllenhaal.

The average Morgan Freeman fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christine Baranski, Moonlight (TV series), Paula Patton, with strongest over-indexing on Christine Baranski (66.67× the country average). Demographically, the Morgan Freeman audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Morgan Freeman fans

Demographic split for Morgan Freeman audience in United States
MetricValue
Female45.5%
Male54.5%
Average age42.5
Estimated audience size8,308,729

Audience persona

The typical Morgan Freeman fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Christine Baranski.

Top regions in United States

Top regions ranked by reach for Morgan Freeman in United States
RegionReachAffinity
California786,4030.86×
Texas727,2811.02×
Florida608,0211.08×
New York435,8750.94×
Georgia328,6711.28×
North Carolina293,5211.17×
Illinois291,8351.05×
Ohio289,5271.13×
Pennsylvania282,3671.01×
Michigan237,0671.09×
Virginia215,3051.06×
Tennessee207,6571.25×
New Jersey197,8310.94×
Indiana171,8451.13×
Arizona164,9200.97×
Missouri157,1991.17×
Maryland156,8781.1×
Alabama154,8431.33×
Washington154,6600.93×
South Carolina153,2481.23×
Massachusetts142,3470.87×
Louisiana130,4121.22×
Wisconsin122,3220.98×
Mississippi119,4851.75×
Colorado116,9770.89×
Kentucky116,2381.12×
Minnesota115,2600.97×
Oklahoma103,4261.12×
Oregon84,6160.89×
Arkansas82,6471.21×
Nevada80,3711×
Connecticut77,7070.93×
Iowa66,7070.97×
Kansas64,6630.99×
Utah61,4400.83×
Idaho40,4470.97×
New Mexico38,1740.92×
Nebraska37,3950.9×
West Virginia36,7630.95×
New Hampshire27,2920.83×
Hawaii26,0080.73×
Maine25,3730.85×
Delaware22,7360.99×
Rhode Island21,6230.82×
Washington, District of Columbia20,4110.82×
Montana19,7370.86×
South Dakota15,3140.8×
Alaska14,0690.79×
North Dakota13,6530.8×
Wyoming10,1090.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morgan Freeman audience
BrandAffinityCategory
Christine Baranski66.67×Movies & TV
Moonlight (TV series)53.89×Movies & TV
Paula Patton56.27×Movies & TV
Green Lantern35.51×Movies & TV
Maggie Gyllenhaal48.12×Movies & TV
Heath Ledger26.1×Movies & TV
Javier Bardem31.18×Movies & TV
Kate Beckinsale28.92×Movies & TV
Robert Duvall20.73×Movies & TV
shawshank redemption40.1×Movies & TV
Forest Whitaker36.05×Movies & TV
Jake Gyllenhaal20.71×Movies & TV
Invictus (film)54.68×Movies & TV
Diane Keaton11.33×Movies & TV
Animal Kingdom (film)23.31×Movies & TV
Christian Bale20.33×Movies & TV
Delroy Lindo28.08×Movies & TV
Christopher Nolan26.03×Movies & TV
Animal Kingdom (TV series)17.91×Movies & TV
Richard E. Grant54.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morgan Freeman audience
TraitClusterScore
PatriotismCONSERVATISM1.63
IndividualismJOY1.49
ExtroversionTHRILL1.49
Community OrientationOPEN1.35
Convenience OrientationPREMIUM1.33
TraditionCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Morgan Freeman
CountryShare
United States33.7%
France5.9%
Italy5.6%

See Morgan Freeman audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Morgan Freeman have in United States?

Morgan Freeman has an estimated audience of 8,308,729 people in United States, concentrated in California and Texas.

What is the gender split and age of Morgan Freeman fans?

45.5% of Morgan Freeman fans are female, 54.5% are male, with an average age of 42.5 years.

Which brands do Morgan Freeman fans like most?

Morgan Freeman fans show strongest brand affinity for Christine Baranski (66.67×), Moonlight (TV series) (53.89×), and Paula Patton (56.27×) over the country average.

Where do Morgan Freeman fans live in United States?

Morgan Freeman fans in United States are most concentrated in California (reach 786,403), Texas (reach 727,281), and Florida (reach 608,021). These three regions account for the largest share of the active audience.

What other brands do Morgan Freeman fans also like?

Beyond Morgan Freeman itself, the audience over-indexes on Moonlight (TV series) (53.89×), Paula Patton (56.27×), Green Lantern (35.51×), and Maggie Gyllenhaal (48.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morgan Freeman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.