Rascasse Audience Intelligence

Morgan Freeman Audience in United States

A data profile of the people who buy, follow and care about Morgan Freeman in United States — modelled from more than twelve digital signal sources. Morgan Freeman has an estimated audience of 7,953,364 people in United States.

#109among Actor Actress or TV Star in United States#314among Person in United States#367in Movies & TV

The average Morgan Freeman fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christine Baranski, Moonlight (TV series), Maggie Gyllenhaal, with strongest over-indexing on Christine Baranski (66.67× the country average).

Demographically, the Morgan Freeman audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Morgan Freeman fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Christine Baranski.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Morgan Freeman profile in United States.

Audience size
8M
in United States
Gender
45.5%♀
54.5% male
Age
42.5
average years
Country rank
#4456
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Morgan Freeman fans

45.5% are female, 54.5% are male, average age 42.5.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Morgan Freeman audience in United States
MetricValue
Female45.5%
Male54.5%
Average age42.5
Estimated audience size7,953,364
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Morgan Freeman audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Morgan Freeman audience comes from United States.

Worldwide audience distribution share by country for Morgan Freeman
CountryShare
United States32.1%
France7.0%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morgan Freeman audience in United States is strongest.

Fig. 05

Top regions by affinity

Morgan Freeman fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.81×
02Alabama~200K1.31×
03Georgia~300K1.22×
04Louisiana~100K1.22×
05Tennessee~200K1.21×
06Arkansas~80K1.21×
07South Carolina~100K1.20×
08North Carolina~300K1.14×
09Missouri~200K1.13×
10Oklahoma~100K1.12×
11Ohio~300K1.11×
12Kentucky~100K1.11×
13Indiana~200K1.10×
14Maryland~200K1.08×
15Michigan~200K1.07×
16Florida~600K1.03×
17Delaware~20K1.02×
18Texas~700K1.01×
19West Virginia~40K1.01×
20Virginia~200K1.00×
21Wisconsin~100K1.00×
22Kansas~70K1.00×
23Idaho~40K0.99×
24Pennsylvania~300K0.98×
25Illinois~300K0.98×
26Iowa~70K0.98×
27Nevada~80K0.97×
28Arizona~200K0.96×
29Minnesota~100K0.95×
30Connecticut~80K0.95×
31New Mexico~40K0.94×
32Nebraska~40K0.93×
33New Jersey~200K0.92×
34Montana~20K0.91×
35Maine~30K0.90×
36Wyoming~10K0.90×
37Washington~100K0.89×
38New Hampshire~30K0.89×
39New York~400K0.88×
40Oregon~80K0.88×
41South Dakota~20K0.88×
42Alaska~20K0.88×
43North Dakota~10K0.87×
44Colorado~100K0.86×
45Massachusetts~100K0.84×
46Utah~60K0.84×
47Rhode Island~20K0.84×
48California~800K0.82×
49Hawaii~30K0.77×
50Washington, District of Columbia~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Morgan Freeman, United States
0.77×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Morgan Freeman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Morgan Freeman audience
#·InterestCategoryAffinity×
01Christine BaranskiMovies & TV66.67×
02Paula PattonMovies & TV56.27×
03Invictus (film)Movies & TV54.68×
04Moonlight (TV series)Movies & TV53.89×
05Maggie GyllenhaalMovies & TV48.12×
06Million Dollar BabyMovies & TV41.08×
07shawshank redemptionMovies & TV40.10×
08Forest WhitakerMovies & TV36.05×
09Green LanternMovies & TV35.51×
10Javier BardemMovies & TV31.18×
11Kate BeckinsaleMovies & TV28.92×
12Poseidon (film)Movies & TV26.27×
13Heath LedgerMovies & TV26.10×
14Christopher NolanMovies & TV26.03×
15Ruby RoseMovies & TV25.53×
16Animal Kingdom (film)Movies & TV23.31×
17Robert DuvallMovies & TV20.73×
18Jake GyllenhaalMovies & TV20.71×
19Christian BaleMovies & TV20.33×
20Diane KeatonMovies & TV11.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Morgan Freeman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Morgan Freeman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
SpiritualityBALANCE1.40×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Morgan Freeman audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Luxury OrientationPREMIUM0.91×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Morgan Freeman have in United States?

Morgan Freeman has an estimated audience of 7,953,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Morgan Freeman fans?

45.5% of Morgan Freeman fans are female, 54.5% are male, with an average age of 42.5 years.

03

Which brands do Morgan Freeman fans like most?

Morgan Freeman fans show strongest brand affinity for Christine Baranski (66.67×), Moonlight (TV series) (53.89×), and Maggie Gyllenhaal (48.12×) over the country average.

04

Where do Morgan Freeman fans live in United States?

Morgan Freeman fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Morgan Freeman fans also like?

Beyond Morgan Freeman itself, the audience over-indexes on Moonlight (TV series) (53.89×), Maggie Gyllenhaal (48.12×), Paula Patton (56.27×), and Green Lantern (35.51×) compared to the United States average.

Appendix

Explore more audiences

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More Actor Actress or TV Star audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Morgan Freeman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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