Invictus (film) Audience in United States

Invictus (film) has an estimated audience of 1,112,713 people in United States. 45.0% are female, 55.0% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Morgan Freeman, Ruby Rose, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Invictus (film) fan in United States is 46.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Morgan Freeman, Ruby Rose, Autism Awareness, with strongest over-indexing on Morgan Freeman (31.02× the country average). Demographically, the Invictus (film) audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Invictus (film) fans

Demographic split for Invictus (film) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age46.9
Estimated audience size1,112,713

Audience persona

The typical Invictus (film) fan in United States is balanced, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Morgan Freeman.

Top regions in United States

Top regions ranked by reach for Invictus (film) in United States
RegionReachAffinity
California156,6631.28×
Texas140,9211.47×
Florida89,8541.19×
New York66,5361.07×
Georgia41,8851.22×
Illinois41,8561.13×
North Carolina37,1561.11×
Pennsylvania32,7840.88×
Virginia32,1391.19×
New Jersey29,3811.04×
Ohio28,1400.82×
Massachusetts26,4451.21×
Arizona25,0651.1×
Washington24,9341.12×
Michigan24,6270.85×
Tennessee23,7031.06×
Maryland22,4401.17×
Minnesota17,7831.12×
Indiana17,6980.87×
Colorado17,3960.99×
South Carolina15,9710.95×
Utah15,7771.58×
Alabama15,2180.98×
Missouri15,1990.85×
Louisiana14,9731.04×
Oklahoma13,4391.09×
Nevada12,0861.12×
Wisconsin12,0640.72×
Kentucky11,9660.86×
Oregon11,8180.93×
Connecticut11,2581.01×
Mississippi10,0691.1×
Arkansas8,4920.93×
Kansas8,1900.93×
New Mexico7,0101.26×
Iowa6,8030.74×
Idaho5,6071×
Washington, District of Columbia5,3121.59×
Nebraska4,6070.83×
Hawaii4,1870.88×
New Hampshire3,6530.83×
West Virginia3,4820.67×
Rhode Island3,1920.9×
Maine3,1320.79×
South Dakota2,7721.08×
Montana2,4310.79×
Delaware2,3690.77×
Alaska1,8880.79×
North Dakota1,5410.67×
Vermont1,4240.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Invictus (film) audience
BrandAffinityCategory
Morgan Freeman31.02×Movies & TV
Ruby Rose42.7×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Revenge (TV series)22.89×Movies & TV
Oblivion (2013 film)31.54×Movies & TV
Band of Brothers15.47×Movies & TV
Income tax13.19×Business & Career
FlightAware10.26×Travel & Leisure
Kia Sportage20×Cars & Mobility
28 Days Later9.06×Movies & TV
MSN3.16×News
Bordeaux wine20×Food & Beverages
Robert De Niro8.13×Movies & TV
Michelle Monaghan12.34×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Rosamund Pike10.42×Movies & TV
James McAvoy13.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Invictus (film) audience
TraitClusterScore
Quality AwarenessPREMIUM1.62
Need for SecurityCONSERVATISM1.37
Risk AppetiteTHRILL1.36
Early Adopter MentalityPOWER1.3
TraditionCONSERVATISM1.28
SustainabilityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Invictus (film)
CountryShare
Mexico38.9%
Brazil14.4%
United States9.9%

See Invictus (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Invictus (film) have in United States?

Invictus (film) has an estimated audience of 1,112,713 people in United States, concentrated in California and Texas.

What is the gender split and age of Invictus (film) fans?

45.0% of Invictus (film) fans are female, 55.0% are male, with an average age of 46.9 years.

Which brands do Invictus (film) fans like most?

Invictus (film) fans show strongest brand affinity for Morgan Freeman (31.02×), Ruby Rose (42.7×), and Autism Awareness (19.03×) over the country average.

Where do Invictus (film) fans live in United States?

Invictus (film) fans in United States are most concentrated in California (reach 156,663), Texas (reach 140,921), and Florida (reach 89,854). These three regions account for the largest share of the active audience.

What other brands do Invictus (film) fans also like?

Beyond Invictus (film) itself, the audience over-indexes on Ruby Rose (42.7×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Invictus (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.