Rascasse Audience Intelligence

Invictus (film) Audience in United States

A data profile of the people who buy, follow and care about Invictus (film) in United States — modelled from more than twelve digital signal sources. Invictus (film) has an estimated audience of 1,103,432 people in United States.

#1669among Movie / TV Show / Series in United States#3936in Movies & TV

The average Invictus (film) fan in United States is 46.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Morgan Freeman, Ruby Rose, Band of Brothers, with strongest over-indexing on Morgan Freeman (54.68× the country average).

Demographically, the Invictus (film) audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Invictus (film) fan in United States is balanced, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Morgan Freeman.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Invictus (film) profile in United States.

Audience size
1.1M
in United States
Gender
45.0%♀
55.0% male
Age
46.9
average years
Country rank
#22136
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Invictus (film) viewers

45.0% are female, 55.0% are male, average age 46.9.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Invictus (film) audience in United States
MetricValue
Female45.0%
Male55.0%
Average age46.9
Estimated audience size1,103,432
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Invictus (film) audience in United States
Age bracketShare%
16-198%
20-2910%
30-3917%
40-4925%
50+40%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Invictus (film) audience comes from United States.

Worldwide audience distribution share by country for Invictus (film)
CountryShare
Mexico39.6%
Brazil13.7%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Invictus (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Invictus (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.56×
02Washington, District of Columbia~5K1.48×
03Texas~100K1.44×
04New Mexico~7K1.30×
05California~100K1.20×
06Virginia~30K1.18×
07Georgia~40K1.17×
08South Dakota~3K1.17×
09Florida~80K1.11×
10North Carolina~40K1.11×
11Maryland~20K1.11×
12Illinois~40K1.10×
13Nevada~10K1.10×
14Arizona~20K1.09×
15Massachusetts~20K1.09×
16Louisiana~20K1.08×
17Oklahoma~10K1.08×
18Mississippi~10K1.08×
19Washington~20K1.06×
20Tennessee~20K1.04×
21Minnesota~20K1.01×
22New York~60K1.00×
23Idaho~6K1.00×
24New Jersey~30K0.99×
25Colorado~20K0.99×
26Alabama~20K0.99×
27Connecticut~10K0.99×
28Arkansas~9K0.99×
29Alaska~2K0.96×
30Kansas~8K0.95×
31Hawaii~5K0.95×
32South Carolina~20K0.93×
33Rhode Island~3K0.92×
34Oregon~10K0.90×
35Montana~3K0.90×
36Indiana~20K0.89×
37Kentucky~10K0.89×
38Nebraska~5K0.88×
39Delaware~3K0.88×
40Pennsylvania~30K0.86×
41Missouri~20K0.84×
42Maine~3K0.84×
43Vermont~2K0.84×
44Ohio~30K0.83×
45New Hampshire~4K0.83×
46Michigan~20K0.81×
47North Dakota~2K0.80×
48Iowa~7K0.78×
49West Virginia~4K0.77×
50Wisconsin~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Invictus (film), United States
0.75×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Invictus (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Invictus (film) audience
#·InterestCategoryAffinity×
01Ruby RoseMovies & TV63.24×
02Morgan FreemanMovies & TV54.68×
03Oblivion (2013 film)Movies & TV25.40×
04Josh GadMovies & TV20.00×
05Bordeaux wineFood & Beverages20.00×
06Revenge (TV series)Movies & TV19.81×
07Evan Rachel WoodMovies & TV18.80×
08Michelle MonaghanMovies & TV18.65×
09Band of BrothersMovies & TV17.61×
10InceptionMovies & TV12.63×
11Milla JovovichMovies & TV12.26×
12FlightAwareTravel & Leisure11.57×
13Robert De NiroMovies & TV7.86×
14Obsessed (2009 film)Movies & TV5.86×
15Western UnionBusiness & Career5.80×
16FedExBusiness & Career5.38×
17Sustainable energyHome & Garden5.01×
18SubwayFood & Beverages3.00×
19Mortgage loansBusiness & Career2.84×
20Pizza HutFood & Beverages2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Invictus (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Invictus (film) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
PatriotismCONSERVATISM1.95×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Invictus (film) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Design AffinityPREMIUM0.67×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Invictus (film) have in United States?

Invictus (film) has an estimated audience of 1,103,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Invictus (film) viewers?

45.0% of Invictus (film) fans are female, 55.0% are male, with an average age of 46.9 years.

03

Which brands do Invictus (film) fans like most?

Invictus (film) fans show strongest brand affinity for Morgan Freeman (54.68×), Ruby Rose (63.24×), and Band of Brothers (17.61×) over the country average.

04

Where do Invictus (film) fans live in United States?

Invictus (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Invictus (film) fans also like?

Beyond Invictus (film) itself, the audience over-indexes on Ruby Rose (63.24×), Band of Brothers (17.61×), Revenge (TV series) (19.81×), and FlightAware (11.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Invictus (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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