Invictus (film) Audience in Mexico
Invictus (film) has an estimated audience of 4,394,364 people in Mexico. 33.8% are female, 66.2% are male, average age 32.8. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Dennis Rodman, Karl Lagerfeld, Samba, Magic Johnson, Chris Martin.
The average Invictus (film) fan in Mexico is 32.8 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Dennis Rodman, Karl Lagerfeld, Samba, with strongest over-indexing on Dennis Rodman (78.22× the country average). Demographically, the Invictus (film) audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Invictus (film) fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 32.8 |
| Estimated audience size | 4,394,364 |
Audience persona
The typical Invictus (film) fan in Mexico is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dennis Rodman.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,197,495 | 1.98× |
| Distrito Federal | 1,070,902 | 1.85× |
| Nuevo Leon | 476,481 | 1.81× |
| Jalisco | 431,481 | 1.33× |
| Veracruz (state) | 222,811 | 0.86× |
| Guanajuato | 218,763 | 1.05× |
| Tamaulipas | 200,023 | 1.36× |
| Puebla | 195,989 | 0.84× |
| Chihuahua | 176,777 | 1.16× |
| Coahuila de Zaragoza | 152,390 | 1.16× |
| Baja California | 138,192 | 0.76× |
| Michoacan de Ocampo | 123,538 | 0.81× |
| Yucatan | 86,654 | 0.95× |
| Durango | 81,081 | 1.33× |
| Hidalgo | 78,899 | 0.74× |
| Guerrero | 70,772 | 0.63× |
| Chiapas | 66,038 | 0.5× |
| Morelos | 56,386 | 0.74× |
| Aguascalientes | 48,250 | 0.87× |
| Zacatecas | 46,739 | 0.84× |
| Baja California Sur | 41,137 | 1.17× |
| Tlaxcala | 26,769 | 0.53× |
| Campeche | 24,849 | 0.74× |
| Nayarit | 21,568 | 0.51× |
| Colima | 13,203 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dennis Rodman | 78.22× | Sports |
| Karl Lagerfeld | 15.18× | Fashion & Accessoires |
| Samba | 10.47× | Music & Radio |
| Magic Johnson | 28.02× | Sports |
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Mobile payment | 6.85× | Business & Career |
| Puma | 3.39× | Fashion & Accessoires |
| MSN | 3.54× | News |
| Paris Hilton | 7.81× | Fashion & Accessoires |
| Pedro Pascal | 3.24× | Movies & TV |
| Bruce Willis | 4.04× | Movies & TV |
| Sarcasm | 3.14× | Politics & Society |
| Banana | 2.65× | Food & Beverages |
| Stradivarius | 3.65× | Shopping |
| Travel agency | 2.78× | Travel & Leisure |
| Catholic Church | 2.16× | Politics & Society |
| Game consoles | 2.04× | Technology & Electronics |
| UEFA Champions League | 1.64× | Sports |
| Broadcasting of sports events | 3.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.02 |
| Risk Appetite | THRILL | 1.51 |
| Sustainability | BALANCE | 1.3 |
| Travelling | THRILL | 1.25 |
| Indulgence | JOY | 1.22 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 38.9% |
| Brazil | 14.4% |
| United States | 9.9% |
See Invictus (film) audiences in other countries
More Movies & TV audiences in Mexico
- América (telenovela) (17,965,475)
- Elektra (2005 film) (14,122,380)
- Suburbia (film) (8,085,265)
- C (anime) (7,088,900)
- Stranger Things (5,898,289)
Frequently asked questions
How many fans does Invictus (film) have in Mexico?
Invictus (film) has an estimated audience of 4,394,364 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Invictus (film) fans?
33.8% of Invictus (film) fans are female, 66.2% are male, with an average age of 32.8 years.
Which brands do Invictus (film) fans like most?
Invictus (film) fans show strongest brand affinity for Dennis Rodman (78.22×), Karl Lagerfeld (15.18×), and Samba (10.47×) over the country average.
Where do Invictus (film) fans live in Mexico?
Invictus (film) fans in Mexico are most concentrated in State of Mexico (reach 1,197,495), Distrito Federal (reach 1,070,902), and Nuevo Leon (reach 476,481). These three regions account for the largest share of the active audience.
What other brands do Invictus (film) fans also like?
Beyond Invictus (film) itself, the audience over-indexes on Karl Lagerfeld (15.18×), Samba (10.47×), Magic Johnson (28.02×), and Chris Martin (17.73×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Invictus (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.