A data profile of the people who buy, follow and care about Invictus (film) in Mexico — modelled from more than twelve digital signal sources. Invictus (film) has an estimated audience of 4,765,481 people in Mexico.
The average Invictus (film) fan in Mexico is 32.8 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (279.94× the country average).
Demographically, the Invictus (film) audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Invictus (film) fan in Mexico is more male, around 32.8 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Invictus (film) profile in Mexico.
33.8% are female, 66.2% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 32.8 |
| Estimated audience size | 4,765,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Invictus (film) audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 39.6% |
| Brazil | 13.7% |
| United States | 9.2% |
Where the Invictus (film) audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.98× | |
| 02 | Distrito Federal | ~1M | 1.85× | |
| 03 | Nuevo Leon | ~500K | 1.81× | |
| 04 | Tamaulipas | ~200K | 1.36× | |
| 05 | Jalisco | ~400K | 1.33× | |
| 06 | Durango | ~80K | 1.33× | |
| 07 | Baja California Sur | ~40K | 1.17× | |
| 08 | Chihuahua | ~200K | 1.16× | |
| 09 | Coahuila de Zaragoza | ~200K | 1.15× | |
| 10 | Guanajuato | ~200K | 1.05× | |
| 11 | Yucatan | ~90K | 0.95× | |
| 12 | Aguascalientes | ~50K | 0.87× | |
| 13 | Veracruz (state) | ~200K | 0.86× | |
| 14 | Puebla | ~200K | 0.84× | |
| 15 | Zacatecas | ~50K | 0.84× | |
| 16 | Michoacan de Ocampo | ~100K | 0.81× | |
| 17 | Baja California | ~100K | 0.76× | |
| 18 | Morelos | ~60K | 0.75× | |
| 19 | Campeche | ~30K | 0.75× | |
| 20 | Hidalgo | ~80K | 0.74× | |
| 21 | Guerrero | ~70K | 0.64× | |
| 22 | Tlaxcala | ~30K | 0.55× | |
| 23 | Nayarit | ~20K | 0.53× | |
| 24 | Chiapas | ~70K | 0.51× | |
| 25 | Colima | ~10K | 0.50× |
The strongest cross-interests of the Invictus (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 279.94× | ||
| 02 | Shopping and fashion | Shopping | 99.64× | ||
| 03 | Dennis Rodman | Sports | 82.27× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 76.94× | ||
| 05 | Game consoles | Technology & Electronics | 65.86× | ||
| 06 | Valentine's Day | Kids & Family | 64.20× | ||
| 07 | Catholic Church | Politics & Society | 39.10× | ||
| 08 | Sarcasm | Politics & Society | 37.51× | ||
| 09 | Broadcasting of sports events | Movies & TV | 35.88× | ||
| 10 | Travel agency | Travel & Leisure | 32.13× | ||
| 11 | Mobile game | Games | 28.69× | ||
| 12 | Love & Sex | Kids & Family | 25.74× | ||
| 13 | Banana | Food & Beverages | 24.07× | ||
| 14 | Dentistry | Business & Career | 23.03× | ||
| 15 | El País | News | 20.25× | ||
| 16 | Papaya | Food & Beverages | 17.60× | ||
| 17 | Orange (fruit) | Food & Beverages | 15.22× | ||
| 18 | Pilsner | Food & Beverages | 14.76× | ||
| 19 | Sexology | Kids & Family | 12.71× | ||
| 20 | Freeware | Technology & Electronics | 11.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 8.67× | |
| Spirituality | BALANCE | 8.38× | |
| Early Adopter Mentality | POWER | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.67× | |
| Pet Ownership | JOY | 0.70× | |
| Creativity | OPEN | 0.72× |
Invictus (film) has an estimated audience of 4,765,481 people in Mexico, concentrated in State of Mexico and Distrito Federal.
33.8% of Invictus (film) fans are female, 66.2% are male, with an average age of 32.8 years.
Invictus (film) fans show strongest brand affinity for Costa Rica (279.94×), Shopping and fashion (99.64×), and Game consoles (65.86×) over the country average.
Invictus (film) fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Nuevo Leon (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Invictus (film) itself, the audience over-indexes on Shopping and fashion (99.64×), Game consoles (65.86×), Catholic Church (39.1×), and Sarcasm (37.51×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Invictus (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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