Rascasse Audience Intelligence

Milla Jovovich Audience in United States

A data profile of the people who buy, follow and care about Milla Jovovich in United States — modelled from more than twelve digital signal sources. Milla Jovovich has an estimated audience of 3,437,281 people in United States.

#448among Actor Actress or TV Star in United States#1277among Person in United States#1124in Movies & TV

The average Milla Jovovich fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brooke Shields, The Kingsmen, The Rookie, with strongest over-indexing on Brooke Shields (1711.62× the country average).

Demographically, the Milla Jovovich audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milla Jovovich fan in United States is more male, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Brooke Shields.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milla Jovovich profile in United States.

Audience size
3.4M
in United States
Gender
34.8%♀
65.2% male
Age
35.3
average years
Country rank
#9169
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milla Jovovich fans

34.8% are female, 65.2% are male, average age 35.3.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Milla Jovovich audience in United States
MetricValue
Female34.8%
Male65.2%
Average age35.3
Estimated audience size3,437,281
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Milla Jovovich audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Milla Jovovich audience comes from United States.

Worldwide audience distribution share by country for Milla Jovovich
CountryShare
United States30.4%
Brazil5.7%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milla Jovovich audience in United States is strongest.

Fig. 05

Top regions by affinity

Milla Jovovich fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~9K1.34×
02New Mexico~20K1.28×
03Oregon~50K1.26×
04Montana~10K1.25×
05Oklahoma~40K1.24×
06Wyoming~6K1.24×
07Idaho~20K1.17×
08Colorado~60K1.16×
09Washington~70K1.15×
10Missouri~60K1.15×
11Nevada~30K1.09×
12Arkansas~30K1.09×
13Arizona~70K1.08×
14Kansas~30K1.07×
15Kentucky~40K1.06×
16Texas~300K1.05×
17Utah~30K1.04×
18South Dakota~8K1.04×
19North Dakota~7K1.03×
20Iowa~30K1.02×
21Tennessee~60K1.01×
22Indiana~60K1.01×
23California~400K1.00×
24Nebraska~20K1.00×
25West Virginia~10K1.00×
26Ohio~100K0.99×
27Maine~10K0.99×
28Michigan~80K0.98×
29Wisconsin~50K0.98×
30Minnesota~40K0.98×
31New Hampshire~10K0.96×
32Hawaii~10K0.95×
33Florida~200K0.94×
34Illinois~100K0.94×
35Louisiana~40K0.93×
36Pennsylvania~100K0.92×
37Alabama~40K0.92×
38South Carolina~40K0.90×
39Mississippi~20K0.90×
40North Carolina~80K0.88×
41Connecticut~30K0.88×
42Virginia~70K0.87×
43Georgia~80K0.85×
44New York~100K0.84×
45Rhode Island~9K0.84×
46Delaware~7K0.81×
47New Jersey~60K0.79×
48Massachusetts~50K0.79×
49Maryland~40K0.79×
50Washington, District of Columbia~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Milla Jovovich, United States
0.61×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milla Jovovich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milla Jovovich audience
#·InterestCategoryAffinity×
01Brooke ShieldsMovies & TV1711.62×
02The KingsmenMusic & Radio492.91×
03Rush Hour (1998 film)Movies & TV174.69×
04Escape from New YorkMovies & TV141.25×
05Ride Along 2Movies & TV113.24×
06Richard LinklaterMovies & TV86.02×
07Watchmen (film)Movies & TV65.72×
08Death Wish (film)Movies & TV64.07×
09Resident Evil (film series)Movies & TV49.49×
10Ride Along (film)Movies & TV46.59×
11The RookieMovies & TV45.89×
12Renée ZellwegerMovies & TV36.22×
13Monster HunterGames30.28×
14Kate BeckinsaleMovies & TV26.51×
15Ice climbingSports20.39×
16X GamesSports13.69×
17Matthew McConaugheyMovies & TV12.86×
18PeacemakerMovies & TV8.77×
19Limited liability companyBusiness & Career5.68×
20SupermanMovies & TV3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milla Jovovich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milla Jovovich audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.12×
Risk AppetiteTHRILL1.87×
Early Adopter MentalityPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milla Jovovich audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
Healthy LifestyleBALANCE1.11×
Career OrientationPOWER1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milla Jovovich have in United States?

Milla Jovovich has an estimated audience of 3,437,281 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Milla Jovovich fans?

34.8% of Milla Jovovich fans are female, 65.2% are male, with an average age of 35.3 years.

03

Which brands do Milla Jovovich fans like most?

Milla Jovovich fans show strongest brand affinity for Brooke Shields (1711.62×), The Kingsmen (492.91×), and The Rookie (45.89×) over the country average.

04

Where do Milla Jovovich fans live in United States?

Milla Jovovich fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Milla Jovovich fans also like?

Beyond Milla Jovovich itself, the audience over-indexes on The Kingsmen (492.91×), The Rookie (45.89×), Escape from New York (141.25×), and Rush Hour (1998 film) (174.69×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Milla Jovovich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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