Ice climbing Audience in United States

Ice climbing has an estimated audience of 3,347,570 people in United States. 39.0% are female, 61.0% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Fischer (company), Autism Awareness, Diabetes mellitus awareness, Alpine skiing, Arc'teryx.

The average Ice climbing fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fischer (company), Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Fischer (company) (119.79× the country average). Demographically, the Ice climbing audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Ice climbing fans

Demographic split for Ice climbing audience in United States
MetricValue
Female39.0%
Male61.0%
Average age41.9
Estimated audience size3,347,570

Audience persona

The typical Ice climbing fan in United States is more male, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Fischer (company).

Top regions in United States

Top regions ranked by reach for Ice climbing in United States
RegionReachAffinity
California511,2541.39×
Texas252,3660.88×
New York248,8321.33×
Florida181,3970.8×
Illinois112,9391.01×
Pennsylvania101,1770.9×
Washington101,0611.5×
New Jersey94,0901.11×
Colorado94,0871.78×
Georgia91,8340.89×
Massachusetts90,5591.37×
Michigan88,7321.01×
Ohio86,5800.84×
Virginia85,5981.05×
North Carolina78,1840.78×
Missouri61,0881.13×
Maryland60,6601.05×
Arizona60,3710.88×
Tennessee48,4250.72×
Minnesota47,9321×
Indiana46,6200.76×
Kentucky45,5361.08×
Oregon45,0781.17×
Utah44,3261.48×
Wisconsin42,2620.84×
Connecticut36,8041.1×
Louisiana34,4990.8×
Nevada31,1610.96×
Alabama29,7220.64×
South Carolina28,2290.56×
Oklahoma26,9370.72×
Arkansas21,6200.78×
Iowa19,8680.72×
Kansas17,7590.67×
New Hampshire17,3841.32×
Mississippi17,3330.63×
Alaska17,1152.39×
Idaho15,3820.92×
Montana13,6411.47×
New Mexico13,2740.79×
Maine13,2651.11×
Washington, District of Columbia12,8581.28×
Rhode Island12,7281.19×
Nebraska12,2790.73×
Hawaii11,3440.79×
West Virginia10,5910.68×
Vermont8,0731.37×
Delaware6,4650.7×
Wyoming4,8850.98×
North Dakota3,6910.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice climbing audience
BrandAffinityCategory
Fischer (company)119.79×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Alpine skiing10.84×Sports
Arc'teryx19.48×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Alex Honnold21.75×Sports
Extreme sport7.88×Sports
Patagonia9.6×Fashion & Accessoires
Income tax13.19×Business & Career
Kia Sportage21.25×Cars & Mobility
Milla Jovovich15.63×Movies & TV
Jack Wolfskin37.5×Fashion & Accessoires
Standup paddleboarding7.78×Sports
Bath and Bodyworks5.69×Shopping
Helly Hansen22.03×Fashion & Accessoires
Bouldering11.34×Sports
Burton Snowboards18.1×Sports
Backpacking (travel)6.21×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice climbing audience
TraitClusterScore
Risk AppetiteTHRILL3.66
SustainabilityBALANCE3.47
Price SensitivityPREMIUM3.4
Sports ActivityPOWER2.94
Pet OwnershipJOY1.84
LGBTQ+ IdentityOPEN1.67

Worldwide distribution

Worldwide audience distribution share by country for Ice climbing
CountryShare
United States35.9%
United Kingdom6.3%
Germany4.7%

See Ice climbing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Ice climbing have in United States?

Ice climbing has an estimated audience of 3,347,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Ice climbing fans?

39.0% of Ice climbing fans are female, 61.0% are male, with an average age of 41.9 years.

Which brands do Ice climbing fans like most?

Ice climbing fans show strongest brand affinity for Fischer (company) (119.79×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Ice climbing fans live in United States?

Ice climbing fans in United States are most concentrated in California (reach 511,254), Texas (reach 252,366), and New York (reach 248,832). These three regions account for the largest share of the active audience.

What other brands do Ice climbing fans also like?

Beyond Ice climbing itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Alpine skiing (10.84×), and Arc'teryx (19.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.