Rascasse Audience Intelligence

Ice climbing Audience in United States

A data profile of the people who buy, follow and care about Ice climbing in United States — modelled from more than twelve digital signal sources. Ice climbing has an estimated audience of 3,347,570 people in United States.

#129among Sport in United States#4796among Topic in United States#823in Sports

The average Ice climbing fan in United States is 41.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fischer (company), Extreme sport, Milla Jovovich, with strongest over-indexing on Fischer (company) (229.97× the country average).

Demographically, the Ice climbing audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice climbing fan in United States is more male, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Fischer (company).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice climbing profile in United States.

Audience size
3.3M
in United States
Gender
39.0%♀
61.0% male
Age
41.9
average years
Country rank
#9378
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice climbing fans

39.0% are female, 61.0% are male, average age 41.9.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Ice climbing audience in United States
MetricValue
Female39.0%
Male61.0%
Average age41.9
Estimated audience size3,347,570
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Ice climbing audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Ice climbing audience comes from United States.

Worldwide audience distribution share by country for Ice climbing
CountryShare
United States35.8%
United Kingdom6.3%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice climbing audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice climbing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.82×
02Colorado~80K1.58×
03Utah~40K1.39×
04Washington~90K1.33×
05Massachusetts~80K1.28×
06New Hampshire~20K1.28×
07California~500K1.27×
08New York~200K1.25×
09Montana~10K1.24×
10Vermont~7K1.24×
11Oregon~40K1.16×
12Missouri~60K1.14×
13Washington, District of Columbia~10K1.14×
14Connecticut~40K1.10×
15New Jersey~90K1.09×
16Maine~10K1.09×
17Virginia~90K1.06×
18Maryland~60K1.05×
19Illinois~100K1.04×
20Rhode Island~10K1.03×
21Michigan~90K1.02×
22Minnesota~50K0.99×
23Kentucky~40K0.98×
24Nevada~30K0.97×
25Idaho~20K0.95×
26Hawaii~10K0.94×
27North Dakota~6K0.91×
28Pennsylvania~100K0.90×
29New Mexico~20K0.90×
30Georgia~90K0.88×
31Wisconsin~40K0.88×
32Nebraska~10K0.88×
33West Virginia~10K0.88×
34Delaware~8K0.88×
35South Dakota~7K0.88×
36Texas~200K0.87×
37Arizona~60K0.87×
38Arkansas~20K0.85×
39Indiana~50K0.84×
40Ohio~90K0.83×
41Mississippi~20K0.82×
42Kansas~20K0.82×
43North Carolina~80K0.81×
44Oklahoma~30K0.81×
45Iowa~20K0.81×
46Louisiana~30K0.80×
47Florida~200K0.79×
48Tennessee~50K0.79×
49Alabama~30K0.74×
50South Carolina~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Ice climbing, United States
0.73×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice climbing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice climbing audience
#·InterestCategoryAffinity×
01Fischer (company)Sports229.97×
02Jack WolfskinFashion & Accessoires45.99×
03ParaglidingSports25.00×
04Atomic SkisSports24.40×
05Milla JovovichMovies & TV20.39×
06Alex HonnoldSports18.80×
07GiveawaysShopping18.80×
08BodrumTravel & Leisure14.62×
09Extreme sportSports13.33×
10Bicycle helmetCars & Mobility12.34×
11Arc'teryxFashion & Accessoires7.75×
12ParachutingSports7.62×
13PatagoniaFashion & Accessoires6.86×
14The North FaceFashion & Accessoires6.78×
15Sustainable energyHome & Garden6.35×
16Renewable energyBusiness & Career5.71×
17Backpacking (travel)Travel & Leisure5.55×
18Ski resortTravel & Leisure5.40×
19Alpine skiingSports4.42×
20BicycleCars & Mobility3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice climbing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice climbing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.40×
Price SensitivityPREMIUM4.36×
SustainabilityBALANCE2.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice climbing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.89×
IndulgenceJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice climbing have in United States?

Ice climbing has an estimated audience of 3,347,570 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ice climbing fans?

39.0% of Ice climbing fans are female, 61.0% are male, with an average age of 41.9 years.

03

Which brands do Ice climbing fans like most?

Ice climbing fans show strongest brand affinity for Fischer (company) (229.97×), Extreme sport (13.33×), and Milla Jovovich (20.39×) over the country average.

04

Where do Ice climbing fans live in United States?

Ice climbing fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ice climbing fans also like?

Beyond Ice climbing itself, the audience over-indexes on Extreme sport (13.33×), Milla Jovovich (20.39×), Alex Honnold (18.8×), and Paragliding (25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Ice climbing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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