Ice climbing Audience in Germany
Ice climbing has an estimated audience of 440,674 people in Germany. 36.2% are female, 63.8% are male, average age 40.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Red Bull Records, Arc'teryx, Red Bull X-Alps, Abseiling, Mountain biking.
The average Ice climbing fan in Germany is 40.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Red Bull Records, Arc'teryx, Red Bull X-Alps, with strongest over-indexing on Red Bull Records (121.54× the country average). Demographically, the Ice climbing audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Ice climbing fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 40.0 |
| Estimated audience size | 440,674 |
Audience persona
The typical Ice climbing fan in Germany is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Red Bull Records.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 172,019 | 2.43× |
| Baden-Württemberg | 94,479 | 1.57× |
| Nordrhein-Westfalen | 72,321 | 0.75× |
| Hessen | 33,608 | 1× |
| Niedersachsen | 28,623 | 0.67× |
| Sachsen | 25,454 | 1.18× |
| Rheinland-Pfalz | 22,572 | 1.02× |
| Berlin | 15,166 | 0.77× |
| Thüringen | 11,077 | 0.99× |
| Brandenburg | 9,097 | 0.67× |
| Schleswig-Holstein | 8,197 | 0.52× |
| Sachsen-Anhalt | 7,361 | 0.64× |
| Saarland | 6,106 | 1.13× |
| Mecklenburg-Vorpommern | 5,976 | 0.71× |
| Hamburg | 5,801 | 0.58× |
| Bremen | 5,182 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Bull Records | 121.54× | Music & Radio |
| Arc'teryx | 24.68× | Fashion & Accessoires |
| Red Bull X-Alps | 177.71× | Sports |
| Abseiling | 78.65× | Sports |
| Mountain biking | 7.71× | Sports |
| Ski resort | 7.12× | Travel & Leisure |
| Fischer (company) | 24.96× | Sports |
| Patagonia | 9.84× | Fashion & Accessoires |
| Skis Rossignol | 25.33× | Sports |
| Indoor climbing | 18.36× | Sports |
| Petzl | 40.23× | Fashion & Accessoires |
| Garmin | 8.58× | Technology & Electronics |
| Atomic Skis | 19.06× | Sports |
| Alpine skiing | 4.57× | Sports |
| ORTOVOX | 22.58× | Fashion & Accessoires |
| Gore-Tex | 16.02× | Fashion & Accessoires |
| Climbing shoe | 21× | Sports |
| Winter Olympic Games | 7.77× | Sports |
| Adventure park | 9.37× | Kids & Family |
| Himalayas | 11.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.01 |
| Sustainability | BALANCE | 1.98 |
| Sports Activity | POWER | 1.96 |
| Travelling | THRILL | 1.76 |
| Pet Ownership | JOY | 1.72 |
| Early Adopter Mentality | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| United Kingdom | 6.3% |
| Germany | 4.7% |
See Ice climbing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Ice climbing have in Germany?
Ice climbing has an estimated audience of 440,674 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ice climbing fans?
36.2% of Ice climbing fans are female, 63.8% are male, with an average age of 40.0 years.
Which brands do Ice climbing fans like most?
Ice climbing fans show strongest brand affinity for Red Bull Records (121.54×), Arc'teryx (24.68×), and Red Bull X-Alps (177.71×) over the country average.
Where do Ice climbing fans live in Germany?
Ice climbing fans in Germany are most concentrated in Bayern (reach 172,019), Baden-Württemberg (reach 94,479), and Nordrhein-Westfalen (reach 72,321). These three regions account for the largest share of the active audience.
What other brands do Ice climbing fans also like?
Beyond Ice climbing itself, the audience over-indexes on Arc'teryx (24.68×), Red Bull X-Alps (177.71×), Abseiling (78.65×), and Mountain biking (7.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.