Rascasse Audience Intelligence

Ice climbing Audience in Germany

A data profile of the people who buy, follow and care about Ice climbing in Germany — modelled from more than twelve digital signal sources. Ice climbing has an estimated audience of 440,674 people in Germany.

#157among Sport in Germany#4988among Topic in Germany#1020in Sports

The average Ice climbing fan in Germany is 40.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Red Bull Records, Indoor climbing, Bouldering, with strongest over-indexing on Red Bull Records (101.57× the country average).

Demographically, the Ice climbing audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ice climbing fan in Germany is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Red Bull Records.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice climbing profile in Germany.

Audience size
441K
in Germany
Gender
36.2%♀
63.8% male
Age
40.0
average years
Country rank
#12968
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice climbing fans

36.2% are female, 63.8% are male, average age 40.0.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Ice climbing audience in Germany
MetricValue
Female36.2%
Male63.8%
Average age40.0
Estimated audience size440,674
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Ice climbing audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Ice climbing audience comes from Germany.

Worldwide audience distribution share by country for Ice climbing
CountryShare
United States35.8%
United Kingdom6.3%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice climbing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ice climbing fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K2.29×
02Baden-Württemberg~90K1.52×
03Sachsen~30K1.20×
04Bremen~4K1.11×
05Saarland~6K1.08×
06Thüringen~10K1.05×
07Rheinland-Pfalz~20K1.01×
08Hessen~30K0.96×
09Sachsen-Anhalt~10K0.89×
10Brandenburg~10K0.85×
11Mecklenburg-Vorpommern~7K0.85×
12Berlin~20K0.84×
13Schleswig-Holstein~10K0.80×
14Hamburg~8K0.80×
15Nordrhein-Westfalen~70K0.77×
16Niedersachsen~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Ice climbing, Germany
0.75×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice climbing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice climbing audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio101.57×
02Offshore constructionBusiness & Career77.75×
03AbseilingSports62.94×
04BombasFashion & Accessoires57.35×
05Climbing shoeSports45.76×
06Indoor climbingSports38.89×
07PetzlFashion & Accessoires38.02×
08Fischer (company)Sports28.08×
09Skis RossignolSports25.67×
10ORTOVOXFashion & Accessoires23.01×
11WaterskiingSports21.75×
12Arc'teryxFashion & Accessoires20.61×
13Atomic SkisSports20.45×
14BoulderingSports20.44×
15Gore-TexFashion & Accessoires16.90×
16GarminTechnology & Electronics14.28×
17Ski touringSports10.55×
18PatagoniaFashion & Accessoires9.14×
19WindsurfingSports6.53×
20Extreme sportSports6.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice climbing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice climbing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.08×
SustainabilityBALANCE1.77×
TravellingTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice climbing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.50×
IndulgenceJOY0.65×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice climbing have in Germany?

Ice climbing has an estimated audience of 440,674 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Ice climbing fans?

36.2% of Ice climbing fans are female, 63.8% are male, with an average age of 40.0 years.

03

Which brands do Ice climbing fans like most?

Ice climbing fans show strongest brand affinity for Red Bull Records (101.57×), Indoor climbing (38.89×), and Bouldering (20.44×) over the country average.

04

Where do Ice climbing fans live in Germany?

Ice climbing fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~90K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ice climbing fans also like?

Beyond Ice climbing itself, the audience over-indexes on Indoor climbing (38.89×), Bouldering (20.44×), Climbing shoe (45.76×), and Arc'teryx (20.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Ice climbing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ice climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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