Skis Rossignol Audience in Germany
Skis Rossignol has an estimated audience of 321,175 people in Germany. 39.5% are female, 60.5% are male, average age 35.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Deutscher Skiverband, Hiking boot, La Sportiva, Atomic Skis, Salewa.
The average Skis Rossignol fan in Germany is 35.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Deutscher Skiverband, Hiking boot, La Sportiva, with strongest over-indexing on Deutscher Skiverband (63.77× the country average). Demographically, the Skis Rossignol audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Ski / snowboard
Demographics of Skis Rossignol fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 35.9 |
| Estimated audience size | 321,175 |
Audience persona
The typical Skis Rossignol fan in Germany is more male, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Deutscher Skiverband.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 115,578 | 2.17× |
| Baden-Württemberg | 68,016 | 1.51× |
| Nordrhein-Westfalen | 65,452 | 0.9× |
| Hessen | 32,099 | 1.27× |
| Niedersachsen | 22,083 | 0.69× |
| Sachsen | 20,914 | 1.29× |
| Berlin | 16,082 | 1.09× |
| Rheinland-Pfalz | 15,180 | 0.91× |
| Thüringen | 9,244 | 1.1× |
| Brandenburg | 8,192 | 0.8× |
| Schleswig-Holstein | 7,556 | 0.64× |
| Hamburg | 7,148 | 0.96× |
| Sachsen-Anhalt | 5,393 | 0.63× |
| Saarland | 4,168 | 1.02× |
| Mecklenburg-Vorpommern | 3,428 | 0.54× |
| Bremen | 1,403 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutscher Skiverband | 63.77× | Sports |
| Hiking boot | 31.11× | Fashion & Accessoires |
| La Sportiva | 61.56× | Fashion & Accessoires |
| Atomic Skis | 52.06× | Sports |
| Salewa | 46.43× | Fashion & Accessoires |
| Burton | 66.37× | Fashion & Accessoires |
| FIS Cross-Country World Cup | 108.64× | Sports |
| Icebreaker (clothing) | 56.47× | Fashion & Accessoires |
| Athletic training | 26.31× | Sports |
| Arc'teryx | 23.18× | Fashion & Accessoires |
| Vaude | 26.35× | Fashion & Accessoires |
| FIS Freestyle Skiing | 230.36× | Sports |
| Holiday cottage | 12.41× | Travel & Leisure |
| Fischer (company) | 35.89× | Sports |
| Elan Skis | 125.14× | Sports |
| Ski boot | 30.49× | Sports |
| Mammut | 25× | Fashion & Accessoires |
| Panama Jack | 42.67× | Fashion & Accessoires |
| Peak Performance | 25.75× | Fashion & Accessoires |
| FIS Alpine Ski World Cup | 15.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2 |
| Early Adopter Mentality | POWER | 1.83 |
| Travelling | THRILL | 1.79 |
| Sports Activity | POWER | 1.75 |
| Risk Appetite | THRILL | 1.71 |
| Luxury Orientation | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.6% |
| Switzerland | 17.8% |
| Austria | 11.4% |
See Skis Rossignol audiences in other countries
More Ski / snowboard audiences in Germany
- Lindsey Vonn (5,294,973)
- Felix Neureuther (1,819,485)
- FIS Alpine Ski World Cup (1,629,874)
- Mikaela Shiffrin (1,186,156)
- Maria Höfl-Riesch (762,883)
Frequently asked questions
How many fans does Skis Rossignol have in Germany?
Skis Rossignol has an estimated audience of 321,175 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Skis Rossignol fans?
39.5% of Skis Rossignol fans are female, 60.5% are male, with an average age of 35.9 years.
Which brands do Skis Rossignol fans like most?
Skis Rossignol fans show strongest brand affinity for Deutscher Skiverband (63.77×), Hiking boot (31.11×), and La Sportiva (61.56×) over the country average.
Where do Skis Rossignol fans live in Germany?
Skis Rossignol fans in Germany are most concentrated in Bayern (reach 115,578), Baden-Württemberg (reach 68,016), and Nordrhein-Westfalen (reach 65,452). These three regions account for the largest share of the active audience.
What other brands do Skis Rossignol fans also like?
Beyond Skis Rossignol itself, the audience over-indexes on Hiking boot (31.11×), La Sportiva (61.56×), Atomic Skis (52.06×), and Salewa (46.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skis Rossignol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.