Rascasse Audience Intelligence

Skis Rossignol Target Market in Germany

A data profile of the people who buy, follow and care about Skis Rossignol in Germany — modelled from more than twelve digital signal sources. Skis Rossignol has an estimated audience of 331,446 people in Germany.

#10among Ski / snowboard in Germany#2059among Brand in Germany#1280in Sports

The average Skis Rossignol fan in Germany is 35.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Deutscher Skiverband, Hiking boot, La Sportiva, with strongest over-indexing on Deutscher Skiverband (63.77× the country average).

Demographically, the Skis Rossignol audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Skis Rossignol fan in Germany is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Deutscher Skiverband.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skis Rossignol profile in Germany.

Audience size
331K
in Germany
Gender
39.5%♀
60.5% male
Age
35.9
average years
Country rank
#16148
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Skis Rossignol

39.5% are female, 60.5% are male, average age 35.9.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Skis Rossignol audience in Germany
MetricValue
Female39.5%
Male60.5%
Average age35.9
Estimated audience size331,446
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Skis Rossignol audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4921%
50+13%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Skis Rossignol audience comes from Germany.

Worldwide audience distribution share by country for Skis Rossignol
CountryShare
Germany31.9%
Switzerland18.2%
Austria11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skis Rossignol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Skis Rossignol customers by region in Germany
#RegionReachAffinity×
01Bayern~100K2.09×
02Baden-Württemberg~70K1.46×
03Sachsen~20K1.30×
04Hessen~30K1.23×
05Thüringen~9K1.12×
06Saarland~4K1.06×
07Berlin~20K1.03×
08Rheinland-Pfalz~20K0.93×
09Hamburg~7K0.93×
10Nordrhein-Westfalen~60K0.88×
11Brandenburg~9K0.84×
12Bremen~2K0.83×
13Sachsen-Anhalt~7K0.78×
14Mecklenburg-Vorpommern~5K0.73×
15Niedersachsen~20K0.71×
16Schleswig-Holstein~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Skis Rossignol, Germany
0.69×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skis Rossignol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skis Rossignol audience
#·InterestCategoryAffinity×
01FIS Freestyle SkiingSports230.36×
02Elan SkisSports125.14×
03FIS Cross-Country World CupSports108.64×
04BurtonFashion & Accessoires66.37×
05Deutscher SkiverbandSports63.77×
06La SportivaFashion & Accessoires61.56×
07Marmot (company)Sports55.73×
08Atomic SkisSports52.06×
09SalewaFashion & Accessoires46.43×
10Panama JackFashion & Accessoires42.67×
11Fischer (company)Sports35.89×
12Hiking bootFashion & Accessoires31.11×
13Ski bootSports30.49×
14VaudeFashion & Accessoires26.35×
15Athletic trainingSports26.31×
16Peak PerformanceFashion & Accessoires25.75×
17MammutFashion & Accessoires25.00×
18Arc'teryxFashion & Accessoires23.18×
19FIS Alpine Ski World CupSports15.29×
20Holiday cottageTravel & Leisure12.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skis Rossignol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skis Rossignol audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.00×
Sports ActivityPOWER1.98×
Early Adopter MentalityPOWER1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skis Rossignol audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
Pet OwnershipJOY0.77×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Skis Rossignol's target market in Germany?

Skis Rossignol's target market in Germany covers an estimated 331,446 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Skis Rossignol customers?

39.5% of the Skis Rossignol audience are female, 60.5% are male, with an average age of 35.9 years.

03

Which brands do Skis Rossignol fans like most?

Skis Rossignol fans show strongest brand affinity for Deutscher Skiverband (63.77×), Hiking boot (31.11×), and La Sportiva (61.56×) over the country average.

04

Where do Skis Rossignol fans live in Germany?

Skis Rossignol fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Skis Rossignol fans also like?

Beyond Skis Rossignol itself, the audience over-indexes on Hiking boot (31.11×), La Sportiva (61.56×), Atomic Skis (52.06×), and Salewa (46.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in Germany

See Skis Rossignol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Skis Rossignol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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