Ski boot Audience in Germany
Ski boot has an estimated audience of 503,201 people in Germany. 41.8% are female, 58.2% are male, average age 44.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Progressive rock, Burgos, Litter box, Stradivarius.
The average Ski boot fan in Germany is 44.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Progressive rock, Burgos, with strongest over-indexing on Goes (3.1× the country average). Demographically, the Ski boot audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Ski boot fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 44.5 |
| Estimated audience size | 503,201 |
Audience persona
The typical Ski boot fan in Germany is more male, around 44.5 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 148,857 | 1.84× |
| Nordrhein-Westfalen | 109,729 | 1× |
| Baden-Württemberg | 87,969 | 1.28× |
| Hessen | 46,911 | 1.22× |
| Niedersachsen | 37,373 | 0.76× |
| Rheinland-Pfalz | 25,574 | 1.01× |
| Sachsen | 21,127 | 0.86× |
| Berlin | 15,281 | 0.68× |
| Brandenburg | 12,858 | 0.82× |
| Thüringen | 12,194 | 0.95× |
| Sachsen-Anhalt | 10,490 | 0.8× |
| Schleswig-Holstein | 9,150 | 0.51× |
| Hamburg | 8,393 | 0.74× |
| Saarland | 7,988 | 1.29× |
| Mecklenburg-Vorpommern | 7,142 | 0.74× |
| Bremen | 6,387 | 1.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.1× | Travel & Leisure |
| Progressive rock | 3.65× | Music & Radio |
| Burgos | 11.11× | Travel & Leisure |
| Litter box | 1.66× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Caprivi Strip | 11.71× | |
| Chalkidiki | 4.56× | Travel & Leisure |
| CAC 40 | 1.58× | Business & Career |
| Information technology consulting | 4.37× | Technology & Electronics |
| Natural rubber | 2.36× | Cars & Mobility |
| Israel | 1.8× | Travel & Leisure |
| Urban horticulture | 1.54× | Home & Garden |
| Nationality | 2.54× | Politics & Society |
| Keeper (password manager) | 3.74× | Technology & Electronics |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Oliver Kahn | 2.8× | Sports |
| Hennef (Sieg) | 5.04× | Travel & Leisure |
| Hypertext | 1.85× | Technology & Electronics |
| JDSU | 2.05× | Business & Career |
| The Equalizer | 2.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.06 |
| Risk Appetite | THRILL | 1.73 |
| Pet Ownership | JOY | 1.56 |
| Quality Awareness | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.53 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| France | 16.8% |
| Canada | 10.6% |
See Ski boot audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ski boot have in Germany?
Ski boot has an estimated audience of 503,201 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ski boot fans?
41.8% of Ski boot fans are female, 58.2% are male, with an average age of 44.5 years.
Which brands do Ski boot fans like most?
Ski boot fans show strongest brand affinity for Goes (3.1×), Progressive rock (3.65×), and Burgos (11.11×) over the country average.
Where do Ski boot fans live in Germany?
Ski boot fans in Germany are most concentrated in Bayern (reach 148,857), Nordrhein-Westfalen (reach 109,729), and Baden-Württemberg (reach 87,969). These three regions account for the largest share of the active audience.
What other brands do Ski boot fans also like?
Beyond Ski boot itself, the audience over-indexes on Progressive rock (3.65×), Burgos (11.11×), Litter box (1.66×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ski boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.