Rascasse Audience Intelligence

Atomic Skis Target Market in Germany

A data profile of the people who buy, follow and care about Atomic Skis in Germany — modelled from more than twelve digital signal sources. Atomic Skis has an estimated audience of 467,418 people in Germany.

#7among Ski / snowboard in Germany#1613among Brand in Germany#982in Sports

The average Atomic Skis fan in Germany is 36.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Deutscher Skiverband, Ski boot, Fischer (company), with strongest over-indexing on Deutscher Skiverband (62.9× the country average).

Demographically, the Atomic Skis audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Atomic Skis fan in Germany is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Deutscher Skiverband.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atomic Skis profile in Germany.

Audience size
467K
in Germany
Gender
41.5%♀
58.5% male
Age
36.5
average years
Country rank
#12411
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Atomic Skis

41.5% are female, 58.5% are male, average age 36.5.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Atomic Skis audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age36.5
Estimated audience size467,418
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Atomic Skis audience in Germany
Age bracketShare%
16-1929%
20-2918%
30-3918%
40-4921%
50+15%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Atomic Skis audience comes from Germany.

Worldwide audience distribution share by country for Atomic Skis
CountryShare
United States14.8%
China12.0%
Germany10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atomic Skis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Atomic Skis customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.54×
02Hessen~50K1.33×
03Baden-Württemberg~80K1.19×
04Bremen~4K1.05×
05Sachsen~20K1.02×
06Rheinland-Pfalz~20K1.01×
07Nordrhein-Westfalen~100K1.00×
08Berlin~20K1.00×
09Thüringen~10K0.99×
10Hamburg~10K0.99×
11Niedersachsen~40K0.92×
12Saarland~5K0.92×
13Brandenburg~10K0.85×
14Schleswig-Holstein~10K0.83×
15Mecklenburg-Vorpommern~7K0.80×
16Sachsen-Anhalt~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Atomic Skis, Germany
0.74×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atomic Skis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atomic Skis audience
#·InterestCategoryAffinity×
01FIS Freestyle SkiingSports239.54×
02Jamie Anderson (snowboarder)Sports126.18×
03Elan SkisSports117.31×
04Fischer (company)Sports69.64×
05Nordica (company)Sports67.99×
06Ski bootSports67.00×
07Deutscher SkiverbandSports62.90×
08Skis RossignolSports56.02×
09Lena DürrSports41.87×
10Backcountry snowboardingSports37.35×
11FIS Alpine Ski World CupSports31.47×
12Nordic skiingSports28.48×
13Mikaela ShiffrinSports27.06×
14Family lawKids & Family14.57×
15Cross-country skiingSports13.55×
16Holiday cottageTravel & Leisure12.41×
17Lindsey VonnSports11.60×
18Ski resortTravel & Leisure10.41×
19Hiking bootFashion & Accessoires9.37×
20Alpine skiingSports7.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atomic Skis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atomic Skis audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.79×
Need for SecurityCONSERVATISM2.75×
MindfulnessBALANCE2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atomic Skis audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.82×
ExtroversionTHRILL0.83×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Atomic Skis's target market in Germany?

Atomic Skis's target market in Germany covers an estimated 467,418 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Atomic Skis customers?

41.5% of the Atomic Skis audience are female, 58.5% are male, with an average age of 36.5 years.

03

Which brands do Atomic Skis fans like most?

Atomic Skis fans show strongest brand affinity for Deutscher Skiverband (62.9×), Ski boot (67×), and Fischer (company) (69.64×) over the country average.

04

Where do Atomic Skis fans live in Germany?

Atomic Skis fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Atomic Skis fans also like?

Beyond Atomic Skis itself, the audience over-indexes on Ski boot (67×), Fischer (company) (69.64×), FIS Alpine Ski World Cup (31.47×), and Skis Rossignol (56.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in Germany

See Atomic Skis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Atomic Skis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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