Atomic Skis Audience in Germany
Atomic Skis has an estimated audience of 386,994 people in Germany. 41.5% are female, 58.5% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deutscher Skiverband, Ski boot, Fischer (company), FIS Alpine Ski World Cup, Skis Rossignol.
The average Atomic Skis fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deutscher Skiverband, Ski boot, Fischer (company), with strongest over-indexing on Deutscher Skiverband (62.9× the country average). Demographically, the Atomic Skis audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Ski / snowboard
Demographics of Atomic Skis fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 36.5 |
| Estimated audience size | 386,994 |
Audience persona
The typical Atomic Skis fan in Germany is more male, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Deutscher Skiverband.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,677 | 1.02× |
| Bayern | 103,218 | 1.39× |
| Baden-Württemberg | 73,378 | 1.16× |
| Hessen | 49,459 | 1.4× |
| Niedersachsen | 43,299 | 0.96× |
| Rheinland-Pfalz | 23,575 | 1.02× |
| Berlin | 22,306 | 1.08× |
| Sachsen | 22,087 | 0.97× |
| Schleswig-Holstein | 13,866 | 0.84× |
| Brandenburg | 12,139 | 0.85× |
| Hamburg | 10,848 | 1.04× |
| Thüringen | 10,682 | 0.91× |
| Sachsen-Anhalt | 8,112 | 0.68× |
| Mecklenburg-Vorpommern | 6,650 | 0.75× |
| Saarland | 4,752 | 0.84× |
| Bremen | 4,306 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutscher Skiverband | 62.9× | Sports |
| Ski boot | 67× | Sports |
| Fischer (company) | 69.64× | Sports |
| FIS Alpine Ski World Cup | 31.47× | Sports |
| Skis Rossignol | 56.02× | Sports |
| Mikaela Shiffrin | 27.06× | Sports |
| FIS Freestyle Skiing | 239.54× | Sports |
| Lindsey Vonn | 11.6× | Sports |
| Holiday cottage | 12.41× | Travel & Leisure |
| Jamie Anderson (snowboarder) | 126.18× | Sports |
| Ski resort | 10.41× | Travel & Leisure |
| Nordic skiing | 28.48× | Sports |
| Elan Skis | 117.31× | Sports |
| Backcountry snowboarding | 37.35× | Sports |
| Alpine skiing | 7.5× | Sports |
| Nordica (company) | 67.99× | Sports |
| Cross-country skiing | 13.55× | Sports |
| Hiking boot | 9.37× | Fashion & Accessoires |
| Family law | 14.57× | Kids & Family |
| Slalom skiing | 41.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.07 |
| Sustainability | BALANCE | 1.8 |
| Sports Activity | POWER | 1.78 |
| Risk Appetite | THRILL | 1.66 |
| Luxury Orientation | PREMIUM | 1.59 |
| DIY Mentality | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| China | 13.1% |
| Germany | 9.7% |
See Atomic Skis audiences in other countries
More Ski / snowboard audiences in Germany
- Lindsey Vonn (5,294,973)
- Felix Neureuther (1,819,485)
- FIS Alpine Ski World Cup (1,629,874)
- Mikaela Shiffrin (1,186,156)
- Maria Höfl-Riesch (762,883)
Frequently asked questions
How many fans does Atomic Skis have in Germany?
Atomic Skis has an estimated audience of 386,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Atomic Skis fans?
41.5% of Atomic Skis fans are female, 58.5% are male, with an average age of 36.5 years.
Which brands do Atomic Skis fans like most?
Atomic Skis fans show strongest brand affinity for Deutscher Skiverband (62.9×), Ski boot (67×), and Fischer (company) (69.64×) over the country average.
Where do Atomic Skis fans live in Germany?
Atomic Skis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,677), Bayern (reach 103,218), and Baden-Württemberg (reach 73,378). These three regions account for the largest share of the active audience.
What other brands do Atomic Skis fans also like?
Beyond Atomic Skis itself, the audience over-indexes on Ski boot (67×), Fischer (company) (69.64×), FIS Alpine Ski World Cup (31.47×), and Skis Rossignol (56.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Atomic Skis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.