Maria Höfl-Riesch Audience in Germany
Maria Höfl-Riesch has an estimated audience of 762,883 people in Germany. 49.6% are female, 50.4% are male, average age 39.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hawesko, Chalkidiki, Goes, Home Office, Caprivi Strip.
The average Maria Höfl-Riesch fan in Germany is 39.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hawesko, Chalkidiki, Goes, with strongest over-indexing on Hawesko (17.11× the country average). Demographically, the Maria Höfl-Riesch audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Ski / snowboard
Demographics of Maria Höfl-Riesch fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 39.6 |
| Estimated audience size | 762,883 |
Audience persona
The typical Maria Höfl-Riesch fan in Germany is balanced, around 39.6 years old, with strong Sports Activity tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 250,540 | 2.04× |
| Nordrhein-Westfalen | 141,759 | 0.85× |
| Baden-Württemberg | 136,171 | 1.31× |
| Niedersachsen | 63,881 | 0.86× |
| Hessen | 55,056 | 0.95× |
| Sachsen | 52,070 | 1.39× |
| Rheinland-Pfalz | 41,247 | 1.08× |
| Thüringen | 23,963 | 1.23× |
| Brandenburg | 23,594 | 1× |
| Sachsen-Anhalt | 20,589 | 1.04× |
| Berlin | 20,273 | 0.59× |
| Schleswig-Holstein | 20,271 | 0.74× |
| Mecklenburg-Vorpommern | 13,691 | 0.94× |
| Hamburg | 10,345 | 0.6× |
| Saarland | 8,564 | 0.91× |
| Bremen | 2,998 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 17.11× | Food & Beverages |
| Chalkidiki | 17.18× | Travel & Leisure |
| Goes | 3.21× | Travel & Leisure |
| Home Office | 2.16× | Business & Career |
| Caprivi Strip | 15.69× | |
| Oliver Kahn | 5.54× | Sports |
| Litter box | 1.87× | Pets & Animals |
| 12 Monkeys (TV series) | 8.44× | Movies & TV |
| Time (magazine) | 2.57× | News |
| Hebe | 5.54× | Home & Garden |
| Bull riding | 7.27× | Sports |
| Stradivarius | 1.75× | Shopping |
| Information technology consulting | 4.09× | Technology & Electronics |
| Jack White | 1.73× | Movies & TV |
| Google Analytics | 2.23× | Internet & Social Media |
| Alaska | 3.03× | Travel & Leisure |
| Slipper lobster | 16.73× | Pets & Animals |
| Benicarló | 25.78× | Travel & Leisure |
| Lev Yashin | 7.78× | Sports |
| Modified Jeeps | 15.98× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.65 |
| Patriotism | CONSERVATISM | 1.45 |
| Risk Appetite | THRILL | 1.2 |
| Tradition | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.08 |
| Healthy Lifestyle | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.4% |
| Austria | 15.3% |
| Switzerland | 7.5% |
See Maria Höfl-Riesch audiences in other countries
More Ski / snowboard audiences in Germany
- Lindsey Vonn (5,294,973)
- Felix Neureuther (1,819,485)
- FIS Alpine Ski World Cup (1,629,874)
- Mikaela Shiffrin (1,186,156)
- German Ski Association (495,026)
Frequently asked questions
How many fans does Maria Höfl-Riesch have in Germany?
Maria Höfl-Riesch has an estimated audience of 762,883 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Maria Höfl-Riesch fans?
49.6% of Maria Höfl-Riesch fans are female, 50.4% are male, with an average age of 39.6 years.
Which brands do Maria Höfl-Riesch fans like most?
Maria Höfl-Riesch fans show strongest brand affinity for Hawesko (17.11×), Chalkidiki (17.18×), and Goes (3.21×) over the country average.
Where do Maria Höfl-Riesch fans live in Germany?
Maria Höfl-Riesch fans in Germany are most concentrated in Bayern (reach 250,540), Nordrhein-Westfalen (reach 141,759), and Baden-Württemberg (reach 136,171). These three regions account for the largest share of the active audience.
What other brands do Maria Höfl-Riesch fans also like?
Beyond Maria Höfl-Riesch itself, the audience over-indexes on Chalkidiki (17.18×), Goes (3.21×), Home Office (2.16×), and Caprivi Strip (15.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maria Höfl-Riesch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.