Rascasse Audience Intelligence

German Ski Association Audience in Germany

A data profile of the people who buy, follow and care about German Ski Association in Germany — modelled from more than twelve digital signal sources. German Ski Association has an estimated audience of 492,749 people in Germany.

#6among Ski / snowboard in Germany#35among NGO / Political Party in Germany#930in Sports

The average German Ski Association fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include FIS Alpine Ski World Cup, Biathlon, Alpine skiing, with strongest over-indexing on FIS Alpine Ski World Cup (30.17× the country average).

Demographically, the German Ski Association audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical German Ski Association fan in Germany is balanced, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for FIS Alpine Ski World Cup.

Category: Sports · Type: NGO / Political Party · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German Ski Association profile in Germany.

Audience size
493K
in Germany
Gender
54.4%♀
45.6% male
Age
40.9
average years
Country rank
#11882
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German Ski Association fans

54.4% are female, 45.6% are male, average age 40.9.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for German Ski Association audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age40.9
Estimated audience size492,749
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the German Ski Association audience in Germany
Age bracketShare%
16-1918%
20-2914%
30-3919%
40-4928%
50+20%
Fig. 04

Worldwide distribution

13.6%

of the worldwide German Ski Association audience comes from Germany.

Worldwide audience distribution share by country for German Ski Association
CountryShare
Germany13.6%
South Africa9.3%
Denmark7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German Ski Association audience in Germany is strongest.

Fig. 05

Top regions by affinity

German Ski Association fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.54×
02Hessen~50K1.45×
03Hamburg~20K1.42×
04Nordrhein-Westfalen~100K1.18×
05Bayern~90K1.18×
06Sachsen~30K1.10×
07Thüringen~10K1.06×
08Niedersachsen~50K1.00×
09Bremen~4K1.00×
10Saarland~6K0.97×
11Sachsen-Anhalt~10K0.88×
12Schleswig-Holstein~10K0.77×
13Mecklenburg-Vorpommern~7K0.70×
14Rheinland-Pfalz~20K0.69×
15Berlin~10K0.66×
16Brandenburg~10K0.64×
Fig. 06

Affinity by region

Affinity by region — German Ski Association, Germany
0.64×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German Ski Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German Ski Association audience
#·InterestCategoryAffinity×
01BiathlonSports42.67×
02Biathlon World ChampionshipsSports40.60×
03Ski jumpingSports32.76×
04FIS Alpine Ski World CupSports30.17×
05Deutscher SkiverbandSports20.07×
06Atomic SkisSports16.86×
07Alpine skiingSports9.97×
08Women's soccerSports3.36×
09Tour de FranceSports3.17×
103. LigaSports2.88×
11Schlager musicMusic & Radio2.65×
12FC Schalke 04Sports2.59×
13Pay televisionMovies & TV2.50×
14Hamburger SVSports2.42×
15Germany national football teamSports2.32×
16Sports clubSports2.26×
17FlixBusCars & Mobility2.07×
18BundesligaSports1.97×
19RyanairTravel & Leisure1.95×
20LufthansaTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German Ski Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German Ski Association audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.88×
TraditionCONSERVATISM1.59×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German Ski Association audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.49×
Price SensitivityPREMIUM0.63×
Early Adopter MentalityPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German Ski Association have in Germany?

German Ski Association has an estimated audience of 492,749 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of German Ski Association fans?

54.4% of German Ski Association fans are female, 45.6% are male, with an average age of 40.9 years.

03

Which brands do German Ski Association fans like most?

German Ski Association fans show strongest brand affinity for FIS Alpine Ski World Cup (30.17×), Biathlon (42.67×), and Alpine skiing (9.97×) over the country average.

04

Where do German Ski Association fans live in Germany?

German Ski Association fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do German Ski Association fans also like?

Beyond German Ski Association itself, the audience over-indexes on Biathlon (42.67×), Alpine skiing (9.97×), Ski jumping (32.76×), and Deutscher Skiverband (20.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ski / snowboard audiences in Germany

See German Ski Association audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for German Ski Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →