German Ski Association Audience in Germany
German Ski Association has an estimated audience of 284,043 people in Germany. 54.4% are female, 45.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Caprivi Strip, Information technology consulting, Easy Home Meals, Graham Greene (actor), Bull riding.
The average German Ski Association fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Caprivi Strip, Information technology consulting, Easy Home Meals, with strongest over-indexing on Caprivi Strip (21.54× the country average). Demographically, the German Ski Association audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party · Subtype: Ski / snowboard
Demographics of German Ski Association fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.9 |
| Estimated audience size | 284,043 |
Audience persona
The typical German Ski Association fan in Germany is balanced, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Caprivi Strip.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,563 | 1.09× |
| Bayern | 96,982 | 1.22× |
| Baden-Württemberg | 91,821 | 1.36× |
| Hessen | 51,562 | 1.37× |
| Niedersachsen | 45,749 | 0.95× |
| Sachsen | 28,525 | 1.17× |
| Rheinland-Pfalz | 17,682 | 0.71× |
| Berlin | 16,754 | 0.76× |
| Schleswig-Holstein | 14,303 | 0.8× |
| Thüringen | 14,295 | 1.13× |
| Hamburg | 13,660 | 1.22× |
| Sachsen-Anhalt | 11,907 | 0.93× |
| Brandenburg | 10,766 | 0.7× |
| Mecklenburg-Vorpommern | 7,052 | 0.75× |
| Saarland | 5,205 | 0.86× |
| Bremen | 4,157 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Caprivi Strip | 21.54× | |
| Information technology consulting | 4.14× | Technology & Electronics |
| Easy Home Meals | 32.31× | Food & Beverages |
| Graham Greene (actor) | 2.37× | |
| Bull riding | 3.82× | Sports |
| José Luis Chilavert | 32.11× | Sports |
| Burgos | 3.07× | Travel & Leisure |
| Mackenzie Foy | 2.03× | Fashion & Accessoires |
| Ottumwa, Iowa | 22.71× | Travel & Leisure |
| Dental hygienist | 1.95× | Health |
| Whist | 1.63× | Games |
| Davos | 1.88× | Travel & Leisure |
| Hollister, California | 2.69× | Travel & Leisure |
| Dzień Dobry TVN | 2.77× | Movies & TV |
| Yoga Journal | 2.66× | Sports |
| Rhodiola | 2.08× | Health |
| Catania | 1.83× | Travel & Leisure |
| Kingdom of Judah | 1.68× | Politics & Society |
| Peschici | 1.91× | Travel & Leisure |
| Alexandru Ioan Cuza | 2.13× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.18 |
| Sustainability | BALANCE | 1.19 |
| Healthy Lifestyle | BALANCE | 1.02 |
| Tradition | CONSERVATISM | 1.02 |
| DIY Mentality | THRILL | 0.93 |
| Travelling | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 10.1% |
| Germany | 8.5% |
| Denmark | 8.3% |
See German Ski Association audiences in other countries
- German Ski Association — United States
- German Ski Association — United Kingdom
- German Ski Association — France
- German Ski Association — Italy
- German Ski Association — Spain
- German Ski Association — Brazil
- German Ski Association — Japan
- German Ski Association — South Korea
- German Ski Association — India
More Ski / snowboard audiences in Germany
- Lindsey Vonn (5,294,973)
- Felix Neureuther (1,819,485)
- FIS Alpine Ski World Cup (1,629,874)
- Mikaela Shiffrin (1,186,156)
- Maria Höfl-Riesch (762,883)
Frequently asked questions
How many fans does German Ski Association have in Germany?
German Ski Association has an estimated audience of 284,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of German Ski Association fans?
54.4% of German Ski Association fans are female, 45.6% are male, with an average age of 40.9 years.
Which brands do German Ski Association fans like most?
German Ski Association fans show strongest brand affinity for Caprivi Strip (21.54×), Information technology consulting (4.14×), and Easy Home Meals (32.31×) over the country average.
Where do German Ski Association fans live in Germany?
German Ski Association fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,563), Bayern (reach 96,982), and Baden-Württemberg (reach 91,821). These three regions account for the largest share of the active audience.
What other brands do German Ski Association fans also like?
Beyond German Ski Association itself, the audience over-indexes on Information technology consulting (4.14×), Easy Home Meals (32.31×), Graham Greene (actor) (2.37×), and Bull riding (3.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for German Ski Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.