Pay television Audience in Germany
Pay television has an estimated audience of 5,111,217 people in Germany. 36.6% are female, 63.4% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Sport Bild, Transfermarkt, Mile run, Sportschau.
The average Pay television fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Sport Bild, Transfermarkt, with strongest over-indexing on Borussia Dortmund (2.38× the country average). Demographically, the Pay television audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Pay television fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 39.1 |
| Estimated audience size | 5,111,217 |
Audience persona
The typical Pay television fan in Germany is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 729,108 | 0.65× |
| Bayern | 499,664 | 0.61× |
| Baden-Württemberg | 480,461 | 0.69× |
| Niedersachsen | 322,585 | 0.65× |
| Hessen | 237,315 | 0.61× |
| Rheinland-Pfalz | 176,036 | 0.69× |
| Thüringen | 161,389 | 1.24× |
| Sachsen | 158,849 | 0.63× |
| Berlin | 147,888 | 0.65× |
| Brandenburg | 145,274 | 0.92× |
| Sachsen-Anhalt | 143,110 | 1.08× |
| Schleswig-Holstein | 128,432 | 0.7× |
| Mecklenburg-Vorpommern | 125,867 | 1.29× |
| Saarland | 125,124 | 1.99× |
| Bremen | 122,789 | 2.81× |
| Hamburg | 91,862 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.38× | Sports |
| Sport Bild | 4.28× | Sports |
| Transfermarkt | 3.21× | Sports |
| Mile run | 12.18× | Sports |
| Sportschau | 2.94× | Sports |
| FC Bayern Munich | 2.03× | Sports |
| SV Werder Bremen | 2.47× | Sports |
| Sports | 1.58× | Sports |
| Germany | 1.54× | Travel & Leisure |
| UEFA Champions League | 2.12× | Sports |
| Bundesliga | 1.79× | Sports |
| FIFA World Cup | 1.95× | Sports |
| 2. Bundesliga | 2.35× | Sports |
| Kicker | 3.6× | Sports |
| Eurosport | 5.3× | Sports |
| Tagesschau | 1.56× | Movies & TV |
| Sport+ (France) | 4.03× | Sports |
| Eintracht Frankfurt | 2.03× | Sports |
| Dynamo Dresden | 2.52× | Sports |
| FC Schalke 04 | 2.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Spirituality | BALANCE | 1.19 |
| Early Adopter Mentality | POWER | 1.11 |
| Career Orientation | POWER | 1.08 |
| Luxury Orientation | PREMIUM | 1.06 |
| Convenience Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
See Pay television audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pay television have in Germany?
Pay television has an estimated audience of 5,111,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pay television fans?
36.6% of Pay television fans are female, 63.4% are male, with an average age of 39.1 years.
Which brands do Pay television fans like most?
Pay television fans show strongest brand affinity for Borussia Dortmund (2.38×), Sport Bild (4.28×), and Transfermarkt (3.21×) over the country average.
Where do Pay television fans live in Germany?
Pay television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 729,108), Bayern (reach 499,664), and Baden-Württemberg (reach 480,461). These three regions account for the largest share of the active audience.
What other brands do Pay television fans also like?
Beyond Pay television itself, the audience over-indexes on Sport Bild (4.28×), Transfermarkt (3.21×), Mile run (12.18×), and Sportschau (2.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.