A data profile of the people who buy, follow and care about Pay television in France — modelled from more than twelve digital signal sources. Pay television has an estimated audience of 3,994,196 people in France.
The average Pay television fan in France is 40.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Eurosport, Foot Mercato, Paris Saint-Germain, with strongest over-indexing on Eurosport (5.11× the country average).
Demographically, the Pay television audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Pay television fan in France is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Eurosport.
The key figures that characterise the Pay television profile in France.
31.5% are female, 68.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 40.7 |
| Estimated audience size | 3,994,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Pay television audience comes from France.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
Where the Pay television audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~400K | 1.23× | |
| 02 | Centre-Val de Loire | ~200K | 1.07× | |
| 03 | Normandy | ~200K | 1.03× | |
| 04 | Brittany | ~200K | 1.01× | |
| 05 | Pays de la Loire | ~200K | 1.00× | |
| 06 | Grand Est | ~300K | 0.98× | |
| 07 | Occitanie | ~300K | 0.97× | |
| 08 | Provence-Alpes-Côte d'Azur | ~300K | 0.97× | |
| 09 | Hauts-de-France | ~300K | 0.96× | |
| 10 | Auvergne-Rhône-Alpes | ~400K | 0.94× | |
| 11 | Île-de-France | ~600K | 0.90× |
The strongest cross-interests of the Pay television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurosport | Sports | 5.11× | ||
| 02 | Foot Mercato | Sports | 3.25× | ||
| 03 | RMC Sport | Sports | 3.13× | ||
| 04 | France Football | Sports | 3.08× | ||
| 05 | Didier Deschamps | Sports | 2.86× | ||
| 06 | Olympique Lyonnais (Ladies) | Sports | 2.80× | ||
| 07 | Olympique Lyonnais | Sports | 2.32× | ||
| 08 | L'Équipe | Sports | 2.31× | ||
| 09 | Ligue 1 | Sports | 2.26× | ||
| 10 | FC Nantes | Sports | 2.24× | ||
| 11 | Paris Saint-Germain | Sports | 2.13× | ||
| 12 | Soccer | Sports | 1.84× | ||
| 13 | WeTransfer | Internet & Social Media | 1.78× | ||
| 14 | Canal+ | Movies & TV | 1.75× | ||
| 15 | Star Academy | Movies & TV | 1.73× | ||
| 16 | Conforama | Home & Garden | 1.69× | ||
| 17 | Tour de France | Sports | 1.62× | ||
| 18 | France Télévisions | Movies & TV | 1.57× | ||
| 19 | FIFA World Cup | Sports | 1.55× | ||
| 20 | Games | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Convenience Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Design Affinity | PREMIUM | 0.60× | |
| Extroversion | THRILL | 0.62× |
Pay television has an estimated audience of 3,994,196 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
31.5% of Pay television fans are female, 68.5% are male, with an average age of 40.7 years.
Pay television fans show strongest brand affinity for Eurosport (5.11×), Foot Mercato (3.25×), and Paris Saint-Germain (2.13×) over the country average.
Pay television fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pay television itself, the audience over-indexes on Foot Mercato (3.25×), Paris Saint-Germain (2.13×), Ligue 1 (2.26×), and Tour de France (1.62×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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