A data profile of the people who buy, follow and care about L'Équipe in France — modelled from more than twelve digital signal sources. L'Équipe has an estimated audience of 11,000,915 people in France.
The average L'Équipe fan in France is 38.5 years old, more male, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie.
Top brand affinities include Shopping, Food and drink, Sports and outdoors, with strongest over-indexing on Shopping (1.92× the country average).
Demographically, the L'Équipe audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical L'Équipe fan in France is more male, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Shopping.
The key figures that characterise the L'Équipe profile in France.
26.3% are female, 73.7% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 38.5 |
| Estimated audience size | 11,000,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 21% |
of the worldwide L'Équipe audience comes from France.
| Country | Share |
|---|---|
| France | 45.9% |
| Guadeloupe | 7.4% |
| Italy | 4.0% |
Where the L'Équipe audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~700K | 1.28× | |
| 02 | Auvergne-Rhône-Alpes | ~1.5M | 1.25× | |
| 03 | Pays de la Loire | ~700K | 1.15× | |
| 04 | Occitanie | ~1M | 1.13× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.10× | |
| 06 | Bourgogne-Franche-Comté | ~400K | 1.00× | |
| 07 | Provence-Alpes-Côte d'Azur | ~800K | 0.97× | |
| 08 | Normandy | ~500K | 0.96× | |
| 09 | Centre-Val de Loire | ~400K | 0.93× | |
| 10 | Grand Est | ~700K | 0.84× | |
| 11 | Corsica | ~40K | 0.81× | |
| 12 | Île-de-France | ~1.5M | 0.79× | |
| 13 | Hauts-de-France | ~800K | 0.78× |
The strongest cross-interests of the L'Équipe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Donation | Business & Career | 3.46× | ||
| 02 | Foot Mercato | Sports | 2.87× | ||
| 03 | France Football | Sports | 2.71× | ||
| 04 | Ligue 1 | Sports | 2.34× | ||
| 05 | Eurosport | Sports | 2.29× | ||
| 06 | UEFA Europa League | Sports | 2.29× | ||
| 07 | Charity and causes | Business & Career | 2.27× | ||
| 08 | Premier League | Sports | 2.14× | ||
| 09 | Shopping | Shopping | 1.92× | ||
| 10 | UEFA Champions League | Sports | 1.90× | ||
| 11 | Paris Saint-Germain | Sports | 1.83× | ||
| 12 | Soccer | Sports | 1.73× | ||
| 13 | FIFA World Cup | Sports | 1.73× | ||
| 14 | Real Madrid C.F. | Sports | 1.71× | ||
| 15 | Sports and outdoors | Sports | 1.65× | ||
| 16 | Tour de France | Sports | 1.64× | ||
| 17 | Star Academy | Movies & TV | 1.63× | ||
| 18 | Beverages | Food & Beverages | 1.60× | ||
| 19 | Food and drink | Food & Beverages | 1.56× | ||
| 20 | Team sport | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.53× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Individualism | JOY | 0.73× | |
| Tradition | CONSERVATISM | 0.77× |
L'Équipe has an estimated audience of 11,000,915 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
26.3% of L'Équipe fans are female, 73.7% are male, with an average age of 38.5 years.
L'Équipe fans show strongest brand affinity for Shopping (1.92×), Food and drink (1.56×), and Sports and outdoors (1.65×) over the country average.
L'Équipe fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~1.5M), Île-de-France (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
Beyond L'Équipe itself, the audience over-indexes on Food and drink (1.56×), Sports and outdoors (1.65×), Foot Mercato (2.87×), and Paris Saint-Germain (1.83×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for L'Équipe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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