L'Équipe Audience in France
L'Équipe has an estimated audience of 11,000,915 people in France. 26.3% are female, 73.7% are male, average age 38.5. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Occitanie. Top brand affinities: Shopping, Food and drink, Sports and outdoors, Foot Mercato, Paris Saint-Germain.
The average L'Équipe fan in France is 38.5 years old, more male, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Occitanie. Top brand affinities include Shopping, Food and drink, Sports and outdoors, with strongest over-indexing on Shopping (1.92× the country average). Demographically, the L'Équipe audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Audience demographics of L'Équipe
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 38.5 |
| Estimated audience size | 11,000,915 |
Audience persona
The typical L'Équipe fan in France is more male, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Shopping.
L'Équipe fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | ~1.5M | 1.25× |
| Île-de-France | ~1.5M | 0.79× |
| Occitanie | ~1M | 1.13× |
| Nouvelle-Aquitaine | ~1M | 1.1× |
| Provence-Alpes-Côte d'Azur | ~800K | 0.97× |
| Hauts-de-France | ~800K | 0.78× |
| Grand Est | ~700K | 0.84× |
| Pays de la Loire | ~700K | 1.15× |
| Brittany | ~700K | 1.28× |
| Normandy | ~500K | 0.96× |
| Bourgogne-Franche-Comté | ~400K | 1× |
| Centre-Val de Loire | ~400K | 0.93× |
| Corsica | ~40K | 0.81× |
Top brand affinities of L'Équipe fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 1.92× | Shopping |
| Food and drink | 1.56× | Food & Beverages |
| Sports and outdoors | 1.65× | Sports |
| Foot Mercato | 2.87× | Sports |
| Paris Saint-Germain | 1.83× | Sports |
| Ligue 1 | 2.34× | Sports |
| Tour de France | 1.64× | Sports |
| Beverages | 1.6× | Food & Beverages |
| Soccer | 1.73× | Sports |
| UEFA Champions League | 1.9× | Sports |
| Real Madrid C.F. | 1.71× | Sports |
| Donation | 3.46× | Business & Career |
| Eurosport | 2.29× | Sports |
| Charity and causes | 2.27× | Business & Career |
| Team sport | 1.56× | Sports |
| Premier League | 2.14× | Sports |
| Star Academy | 1.63× | Movies & TV |
| Fundraising | 2.72× | Business & Career |
| Philanthropy | 3.2× | Arts & Culture |
| Olympique de Marseille | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.53 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.34 |
| Patriotism | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.18 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 46.2% |
| Guadeloupe | 7.4% |
| Italy | 4.0% |
See L'Équipe audiences in other countries
More Sports audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does L'Équipe have in France?
L'Équipe has an estimated audience of 11,000,915 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
What is the gender split and age of L'Équipe fans?
26.3% of L'Équipe fans are female, 73.7% are male, with an average age of 38.5 years.
Which brands do L'Équipe fans like most?
L'Équipe fans show strongest brand affinity for Shopping (1.92×), Food and drink (1.56×), and Sports and outdoors (1.65×) over the country average.
Where do L'Équipe fans live in France?
L'Équipe fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~1.5M), Île-de-France (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do L'Équipe fans also like?
Beyond L'Équipe itself, the audience over-indexes on Food and drink (1.56×), Sports and outdoors (1.65×), Foot Mercato (2.87×), and Paris Saint-Germain (1.83×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for L'Équipe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.