A data profile of the people who buy, follow and care about Donation in France — modelled from more than twelve digital signal sources. Donation has an estimated audience of 2,946,372 people in France.
The average Donation fan in France is 47.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Fundraising, Voluntary association, Solidarity, with strongest over-indexing on Fundraising (6.69× the country average).
Demographically, the Donation audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Donation fan in France is balanced, around 47.3 years old, with strong Community Orientation tendencies and a notable affinity for Fundraising.
The key figures that characterise the Donation profile in France.
53.9% are female, 46.1% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 47.3 |
| Estimated audience size | 2,946,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Donation audience comes from France.
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 7.2% |
| Brazil | 3.9% |
Where the Donation audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~300K | 1.22× | |
| 02 | Nouvelle-Aquitaine | ~300K | 1.16× | |
| 03 | Île-de-France | ~600K | 1.11× | |
| 04 | Occitanie | ~300K | 1.09× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 1.04× | |
| 06 | Brittany | ~200K | 1.04× | |
| 07 | Grand Est | ~200K | 1.02× | |
| 08 | Centre-Val de Loire | ~100K | 0.96× | |
| 09 | Pays de la Loire | ~100K | 0.91× | |
| 10 | Normandy | ~100K | 0.91× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.89× | |
| 12 | Hauts-de-France | ~200K | 0.88× | |
| 13 | Corsica | ~10K | 0.86× |
The strongest cross-interests of the Donation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fundraising | Business & Career | 6.69× | ||
| 02 | Venture capital | Business & Career | 6.28× | ||
| 03 | Non-governmental organization | Politics & Society | 5.26× | ||
| 04 | Philanthropy | Arts & Culture | 4.66× | ||
| 05 | Solidarity | Politics & Society | 4.54× | ||
| 06 | Charitable organization | Politics & Society | 4.21× | ||
| 07 | Nonprofit organization | Politics & Society | 4.01× | ||
| 08 | Charity and causes | Business & Career | 4.00× | ||
| 09 | Voluntary association | Politics & Society | 3.96× | ||
| 10 | Volunteering | Politics & Society | 3.21× | ||
| 11 | Brigitte Bardot | Movies & TV | 2.32× | ||
| 12 | Finance | Business & Career | 1.83× | ||
| 13 | La Banque postale | Business & Career | 1.71× | ||
| 14 | Patrick Bruel | Music & Radio | 1.68× | ||
| 15 | Conforama | Home & Garden | 1.64× | ||
| 16 | Intermarché | Shopping | 1.58× | ||
| 17 | Doctolib | Health | 1.55× | ||
| 18 | Happiness | Health | 1.55× | ||
| 19 | Woman | Kids & Family | 1.54× | ||
| 20 | Politics and social issues | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.68× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.99× | |
| Risk Appetite | THRILL | 1.03× |
Donation has an estimated audience of 2,946,372 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.9% of Donation fans are female, 46.1% are male, with an average age of 47.3 years.
Donation fans show strongest brand affinity for Fundraising (6.69×), Voluntary association (3.96×), and Solidarity (4.54×) over the country average.
Donation fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Donation itself, the audience over-indexes on Voluntary association (3.96×), Solidarity (4.54×), Nonprofit organization (4.01×), and Charity and causes (4×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Donation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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